Product Code: ETC322047 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The deodorants and antiperspirants market in Singapore is a dynamic segment of the personal care industry. With the country`s tropical climate, the demand for effective odor and sweat control products is substantial. Consumers seek deodorants and antiperspirants that provide long-lasting freshness and protection. The market offers a wide range of options, including roll-ons, sprays, and sticks, catering to diverse preferences and needs in the personal grooming sector.
The Singapore deodorants and antiperspirants market are experiencing growth due to the high demand for personal grooming products in a humid climate. Deodorants and antiperspirants are essential for controlling body odor and perspiration, making them a daily necessity for many Singapore. The market`s growth is fueled by changing consumer preferences for long-lasting and skin-friendly products. Additionally, marketing strategies promoting fragrance variety and the inclusion of natural and organic ingredients are further driving the market`s expansion.
The deodorants and antiperspirants market in Singapore faces challenges related to changing consumer preferences and sustainability concerns. Consumers increasingly seek natural and eco-friendly products, requiring market players to reformulate their offerings. Additionally, stiff competition necessitates innovative marketing strategies to stand out in a crowded market.
The deodorants and antiperspirants market in Singapore witnessed a significant decline during the pandemic, mainly due to remote work arrangements and reduced social activities. With fewer people leaving home, the demand for these products decreased. Brands adapted by emphasizing online sales and hygiene-related marketing. As workplaces and social events gradually return to normal, the market is expected to rebound.
Leading the Singapore deodorants and antiperspirants market are multinational giants such as Unilever (with brands like Dove and Axe) and Procter & Gamble (featuring Gillette and Old Spice). These companies offer a diverse portfolio of personal care products, including deodorants and antiperspirants, with a strong market presence and consumer loyalty.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Deodorants And Antiperspirants Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Deodorants And Antiperspirants Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Deodorants And Antiperspirants Market - Industry Life Cycle |
3.4 Singapore Deodorants And Antiperspirants Market - Porter's Five Forces |
3.5 Singapore Deodorants And Antiperspirants Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Singapore Deodorants And Antiperspirants Market Revenues & Volume Share, By Consumer Orientation, 2021 & 2031F |
3.7 Singapore Deodorants And Antiperspirants Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Singapore Deodorants And Antiperspirants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices in Singapore |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyles increasing the demand for deodorants and antiperspirants |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players leading to price wars and margin pressures |
4.3.2 Concerns about the use of chemical ingredients in deodorants and antiperspirants impacting consumer preferences |
5 Singapore Deodorants And Antiperspirants Market Trends |
6 Singapore Deodorants And Antiperspirants Market, By Types |
6.1 Singapore Deodorants And Antiperspirants Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants, 2021-2031F |
6.1.4 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Antiperspirants, 2021-2031F |
6.2 Singapore Deodorants And Antiperspirants Market, By Consumer Orientation |
6.2.1 Overview and Analysis |
6.2.2 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Women, 2021-2031F |
6.2.3 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Men, 2021-2031F |
6.2.4 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Unisex Deodorants and Antiperspirants, 2021-2031F |
6.3 Singapore Deodorants And Antiperspirants Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.3 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.4 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Beauty Stores, 2021-2031F |
6.3.6 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Online Retail, 2021-2031F |
6.3.7 Singapore Deodorants And Antiperspirants Market Revenues & Volume, By Other Sales Channels, 2021-2031F |
7 Singapore Deodorants And Antiperspirants Market Import-Export Trade Statistics |
7.1 Singapore Deodorants And Antiperspirants Market Export to Major Countries |
7.2 Singapore Deodorants And Antiperspirants Market Imports from Major Countries |
8 Singapore Deodorants And Antiperspirants Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the deodorants and antiperspirants market |
8.2 Consumer satisfaction and brand loyalty metrics for key players in the market |
8.3 Growth in online sales and e-commerce penetration for deodorants and antiperspirants in Singapore |
9 Singapore Deodorants And Antiperspirants Market - Opportunity Assessment |
9.1 Singapore Deodorants And Antiperspirants Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Singapore Deodorants And Antiperspirants Market Opportunity Assessment, By Consumer Orientation, 2021 & 2031F |
9.3 Singapore Deodorants And Antiperspirants Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Singapore Deodorants And Antiperspirants Market - Competitive Landscape |
10.1 Singapore Deodorants And Antiperspirants Market Revenue Share, By Companies, 2024 |
10.2 Singapore Deodorants And Antiperspirants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |