| Product Code: ETC327267 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Singapore`s hair spray market experienced a -23.25% decline in import growth compared to 2023, with a compound annual growth rate (CAGR) of 8.06% from 2020 to 2024. This significant drop in import momentum could be attributed to shifting consumer preferences, changes in trade policies, or market saturation affecting demand dynamics within the industry.
The Hair Spray market in Singapore is projected to grow at a stable growth rate of 0.06% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Singapore hair spray market is an integral part of the personal grooming and styling industry. Hair sprays are used to hold hairstyles in place, add volume, and provide a glossy finish. This market has been driven by the increasing emphasis on personal appearance and grooming in Singapore. Hair sprays cater to a wide range of consumer needs, from everyday styling to special occasions. Prominent brands offer an array of products, including light-hold, medium-hold, and strong-hold hair sprays, as well as products designed for specific hair types and styling preferences. The market is expected to maintain its growth momentum as fashion-conscious consumers continue to seek innovative hair styling solutions.
The Singapore Hair Spray market is experiencing growth due to several factors. Hair spray is a popular hairstyling product used for hold and volume. The increasing interest in hairstyling and grooming among both men and women has boosted the demand for hair spray. Additionally, the influence of fashion and beauty trends, including elaborate hairstyles, contributes to market expansion. Moreover, the availability of hair sprays with various hold strengths and formulations caters to diverse styling needs, further propelling their usage. The presence of numerous beauty and cosmetics brands in Singapore market also plays a role in driving the demand for hair spray products.
The Singapore hair spray market faces various challenges. One of the primary concerns is the environmental impact of aerosol sprays, leading to increased scrutiny and regulations on such products. Additionally, consumer preferences are shifting towards more sustainable and natural hair styling products, posing a threat to traditional hair sprays. Competition is fierce, with numerous brands vying for market share, which puts pressure on pricing and marketing efforts. Furthermore, changing fashion trends and hairstyles can lead to fluctuations in demand.
The Singapore hair spray market faced challenges during COVID-19, with reduced demand for hair styling products as people stayed home. The closure of salons also affected sales. However, the market showed resilience as consumers adapted to at-home hair styling, contributing to a partial recovery. The market may continue to evolve with a focus on versatile and long-lasting styling products.
In the Singapore Hair Spray market, renowned brands like Schwarzkopf, TRESemm?, and Wella Professionals are prominent players. They produce a wide range of hair sprays for styling and holding hair in place.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Hair Spray Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Hair Spray Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Hair Spray Market - Industry Life Cycle |
3.4 Singapore Hair Spray Market - Porter's Five Forces |
3.5 Singapore Hair Spray Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Singapore Hair Spray Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Singapore Hair Spray Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Singapore Hair Spray Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.9 Singapore Hair Spray Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Hair Spray Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about hair styling products and trends |
4.2.2 Growing demand for convenient and quick hair styling solutions |
4.2.3 Rising disposable income levels leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international hair spray brands |
4.3.2 Regulatory restrictions on certain ingredients used in hair spray formulations |
4.3.3 Fluctuating raw material prices impacting production costs |
5 Singapore Hair Spray Market Trends |
6 Singapore Hair Spray Market, By Types |
6.1 Singapore Hair Spray Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Hair Spray Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Singapore Hair Spray Market Revenues & Volume, By Dry Shampoo, 2021-2031F |
6.1.4 Singapore Hair Spray Market Revenues & Volume, By Hairstyling Spray, 2021-2031F |
6.2 Singapore Hair Spray Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Singapore Hair Spray Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 Singapore Hair Spray Market Revenues & Volume, By Diy, 2021-2031F |
6.3 Singapore Hair Spray Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Singapore Hair Spray Market Revenues & Volume, By Plastic Bottle, 2021-2031F |
6.3.3 Singapore Hair Spray Market Revenues & Volume, By Metal Bottle, 2021-2031F |
6.3.4 Singapore Hair Spray Market Revenues & Volume, By Others, 2021-2031F |
6.4 Singapore Hair Spray Market, By Size |
6.4.1 Overview and Analysis |
6.4.2 Singapore Hair Spray Market Revenues & Volume, By Less Than 100ml, 2021-2031F |
6.4.3 Singapore Hair Spray Market Revenues & Volume, By 100ml-200ml, 2021-2031F |
6.4.4 Singapore Hair Spray Market Revenues & Volume, By More Than 200ml, 2021-2031F |
6.5 Singapore Hair Spray Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Singapore Hair Spray Market Revenues & Volume, By Online, 2021-2031F |
6.5.3 Singapore Hair Spray Market Revenues & Volume, By Offline, 2021-2031F |
7 Singapore Hair Spray Market Import-Export Trade Statistics |
7.1 Singapore Hair Spray Market Export to Major Countries |
7.2 Singapore Hair Spray Market Imports from Major Countries |
8 Singapore Hair Spray Market Key Performance Indicators |
8.1 Average monthly search volume for hair spray-related keywords in Singapore |
8.2 Number of new product launches in the hair spray segment |
8.3 Percentage increase in social media engagement and influencer collaborations for hair spray brands |
9 Singapore Hair Spray Market - Opportunity Assessment |
9.1 Singapore Hair Spray Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Singapore Hair Spray Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Singapore Hair Spray Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Singapore Hair Spray Market Opportunity Assessment, By Size, 2021 & 2031F |
9.5 Singapore Hair Spray Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Hair Spray Market - Competitive Landscape |
10.1 Singapore Hair Spray Market Revenue Share, By Companies, 2024 |
10.2 Singapore Hair Spray Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |