| Product Code: ETC252927 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Singapore`s import trend for the hairbrush market showed a notable growth rate of 30.48% compared to the previous year. However, the compound annual growth rate (CAGR) for 2020-2024 stood at -8.85%. This significant increase in import momentum from 2023 to 2024 could be attributed to a shift in consumer demand towards higher-quality hair care products or a recovery in the market post-pandemic.
In the Asia region, the Hairbrush market in Singapore is projected to expand at a stable growth rate of 0.01% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

The Singapore hairbrush market remains dynamic, serving as an integral component of personal grooming and hair care routines. Hairbrushes are essential tools for detangling, smoothing, and styling hair, catering to a diverse range of hair textures and lengths. The market offers a variety of brush types, including paddle brushes, round brushes, and boar bristle brushes, each designed to address specific hair care needs. With an emphasis on maintaining healthy and well-groomed hair, Singapore consumers continue to invest in high-quality hairbrushes. The incorporation of advanced materials and ergonomic designs further contributes to the market`s positive outlook.
The hairbrush market in Singapore is primarily driven by the growing emphasis on personal grooming and hygiene. As individuals become more conscious of their appearance, the demand for hairbrushes, especially those with advanced features such as ergonomic designs, anti-static bristles, and heat-resistant materials, is on the rise. Additionally, increasing awareness of hair health and styling trends fuels the demand for specialized brushes, such as detangling brushes and boar bristle brushes. The e-commerce boom has also made a significant contribution to the market`s growth, making it easier for consumers to access a wide range of hairbrush products.
The hairbrush market in Singapore is competitive, with challenges arising from the demand for specialized brushes for different hair types and styles. Maintaining quality bristles and ergonomic designs is essential. Counterfeit and low-quality brushes can impact brand reputation. Sustainability concerns require the development of eco-friendly materials and production processes. Hairbrush manufacturers must also navigate shifting consumer preferences for natural and organic grooming products.
The Singapore hairbrush market experienced disruptions during the COVID-19 pandemic. As personal grooming routines were impacted by lockdowns and restrictions, the demand for hairbrushes initially declined. However, as people adapted to home grooming and focused on self-care, the market began to recover. Consumers sought high-quality hairbrushes for daily use, with a preference for products that could improve hair health. The market also witnessed a shift towards e-commerce channels, as consumers increasingly turned to online platforms for purchasing hairbrushes. The post-pandemic hairbrush market in Singapore is expected to reflect a combination of online and offline sales strategies.
The Singapore Hairbrush market features prominent players like Denman, WetBrush, and Mason Pearson, who have earned their reputation for producing high-quality hairbrushes. These companies offer a wide range of brushes designed for different hair types and purposes. Their commitment to hair health, innovation, and user comfort has solidified their positions as leaders in the market, providing consumers with essential tools for effective hair care.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Hairbrush Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Hairbrush Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Hairbrush Market - Industry Life Cycle |
3.4 Singapore Hairbrush Market - Porter's Five Forces |
3.5 Singapore Hairbrush Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Singapore Hairbrush Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Singapore Hairbrush Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.8 Singapore Hairbrush Market Revenues & Volume Share, By Mode of sale, 2021 & 2031F |
4 Singapore Hairbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on personal grooming and appearance |
4.2.2 Growing awareness about hair care products and tools |
4.2.3 Rising disposable income leading to higher spending on beauty products |
4.3 Market Restraints |
4.3.1 Intense competition from existing and new entrants |
4.3.2 Price sensitivity of consumers impacting purchasing decisions |
4.3.3 Fluctuations in raw material prices affecting production costs |
5 Singapore Hairbrush Market Trends |
6 Singapore Hairbrush Market, By Types |
6.1 Singapore Hairbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Hairbrush Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Singapore Hairbrush Market Revenues & Volume, By Round Brush, 2021-2031F |
6.1.4 Singapore Hairbrush Market Revenues & Volume, By Vent Brush, 2021-2031F |
6.1.5 Singapore Hairbrush Market Revenues & Volume, By Cushion Brush, 2021-2031F |
6.1.6 Singapore Hairbrush Market Revenues & Volume, By Paddle Brush, 2021-2031F |
6.1.7 Singapore Hairbrush Market Revenues & Volume, By Detangling Brush, 2021-2031F |
6.1.8 Singapore Hairbrush Market Revenues & Volume, By Boar Bristle Brush, 2021-2031F |
6.2 Singapore Hairbrush Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Singapore Hairbrush Market Revenues & Volume, By Personal, 2021-2031F |
6.2.3 Singapore Hairbrush Market Revenues & Volume, By Professional, 2021-2031F |
6.3 Singapore Hairbrush Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Singapore Hairbrush Market Revenues & Volume, By Adults, 2021-2031F |
6.3.3 Singapore Hairbrush Market Revenues & Volume, By Children, 2021-2031F |
6.3.4 Singapore Hairbrush Market Revenues & Volume, By Animals, 2021-2031F |
6.4 Singapore Hairbrush Market, By Mode of sale |
6.4.1 Overview and Analysis |
6.4.2 Singapore Hairbrush Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Singapore Hairbrush Market Revenues & Volume, By Online, 2021-2031F |
7 Singapore Hairbrush Market Import-Export Trade Statistics |
7.1 Singapore Hairbrush Market Export to Major Countries |
7.2 Singapore Hairbrush Market Imports from Major Countries |
8 Singapore Hairbrush Market Key Performance Indicators |
8.1 Customer satisfaction levels with hairbrush quality and performance |
8.2 Trends in online search volume for hairbrush-related keywords |
8.3 Number of hair salons and beauty shops stocking a variety of hairbrush brands |
8.4 Social media engagement and influencer partnerships for hairbrush brands |
8.5 Frequency of product innovation and launches in the hairbrush market |
9 Singapore Hairbrush Market - Opportunity Assessment |
9.1 Singapore Hairbrush Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Singapore Hairbrush Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Singapore Hairbrush Market Opportunity Assessment, By Users, 2021 & 2031F |
9.4 Singapore Hairbrush Market Opportunity Assessment, By Mode of sale, 2021 & 2031F |
10 Singapore Hairbrush Market - Competitive Landscape |
10.1 Singapore Hairbrush Market Revenue Share, By Companies, 2024 |
10.2 Singapore Hairbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |