Product Code: ETC330927 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The licensed sports merchandise market in Singapore reflects the nation`s passion for sports, with a particular focus on football, Formula 1, and tennis. Licensed merchandise includes jerseys, memorabilia, and accessories bearing the logos and imagery of popular sports teams and events. Singapore vibrant sports culture, including the hosting of international sporting events, fuels the demand for such merchandise. Additionally, the growth of e-commerce platforms has made licensed sports merchandise more accessible to fans, further boosting the market`s reach and revenue potential.
The licensed sports merchandise market in Singapore is driven by the passion for sports and the popularity of major sporting events. Licensed merchandise, including apparel, accessories, and memorabilia, appeals to sports enthusiasts and fans of various leagues and teams. Major sporting events such as the Olympics and regional tournaments boost the demand for licensed products. Additionally, the growing trend of sports fandom and the desire to show support for favorite teams contribute to the market`s growth. Sponsorship deals and marketing strategies also play a pivotal role in driving licensed sports merchandise sales.
The licensed sports merchandise market in Singapore faces challenges such as counterfeiting and unauthorized production. Protecting the intellectual property of sports teams and organizations is an ongoing concern. Additionally, consumer preferences and demand for licensed merchandise can be unpredictable, making inventory management and product development challenging. Economic factors and changing sports trends also impact the market`s performance.
The Singapore Licensed Sports Merchandise market faced a challenging period during the COVID-19 pandemic. With the cancellation of sporting events and restrictions on fan gatherings, demand for sports-related merchandise declined. E-commerce and online retailing became critical for the survival of businesses in this sector. The market is gradually recovering as sporting events resume and fan engagement increases.
In the Singapore Licensed Sports Merchandise market, key players include Fanatics, Inc., Nike, Inc., and Adidas AG. These global giants are prominent manufacturers and retailers of licensed sports merchandise, catering to the fervent sports fan base in Singapore. Their extensive range of sports apparel and accessories, coupled with marketing prowess, has positioned them as leaders in this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Licensed Sports Merchandise Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Singapore Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Singapore Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Singapore Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Singapore Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Singapore Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Singapore Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Strong sports culture in Singapore leading to high demand for licensed sports merchandise |
4.2.2 Increasing popularity of sports events and leagues in Singapore |
4.2.3 Growing disposable income and consumer spending on sports-related products |
4.3 Market Restraints |
4.3.1 High competition from counterfeit or unlicensed sports merchandise |
4.3.2 Limited shelf space in retail outlets for licensed sports merchandise |
4.3.3 Seasonality of sports events affecting demand for licensed sports merchandise |
5 Singapore Licensed Sports Merchandise Market Trends |
6 Singapore Licensed Sports Merchandise Market, By Types |
6.1 Singapore Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Singapore Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Singapore Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Singapore Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Singapore Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Singapore Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Singapore Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Singapore Licensed Sports Merchandise Market Export to Major Countries |
7.2 Singapore Licensed Sports Merchandise Market Imports from Major Countries |
8 Singapore Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Brand awareness and perception among consumers |
8.2 Customer engagement and loyalty programs effectiveness |
8.3 Online and offline marketing campaign reach and impact |
8.4 Licensing agreements and partnerships with sports leagues and teams |
8.5 Product innovation and exclusivity in licensed sports merchandise |
9 Singapore Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Singapore Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Singapore Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Singapore Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Singapore Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Singapore Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Singapore Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Singapore Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |