Product Code: ETC214179 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Singapore Swimwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 4.12% in 2026, following an initial rate of 4.03%, before easing to 2.88% at the end of the period.
By 2027, Singapore's Swimwear market is forecasted to achieve a stable growth rate of 4.04%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The maternity wear market in Singapore caters to expectant mothers seeking comfort, style, and functionality during their pregnancy journey. Maternity fashion has transformed over the years, with a focus on designs that adapt to the changing body shape while maintaining aesthetics. The market encompasses a range of clothing options, from casual wear to formal attire, ensuring that pregnant individuals can confidently express themselves. Both local and international brands offer maternity wear collections, addressing the demand for diverse styles and sizes. The market`s growth is driven by factors such as changing societal norms, increased awareness of maternity fashion, and the desire to continue looking and feeling good during pregnancy.
The men`s underwear market in Singapore is primarily driven by factors such as comfort, style, and durability. Modern men are increasingly seeking underwear that not only provides comfort but also complements their fashion preferences. The rise in fitness and health consciousness has also led to increased demand for performance-oriented underwear. Additionally, advertising and branding efforts that focus on comfort and innovation have played a role in shaping consumer preferences in this market.
The Singapore swimwear market faces several challenges. Firstly, it is highly seasonal, with demand peaking during the summer months and dwindling during the rest of the year. This seasonality can lead to inventory management issues and revenue fluctuations. Secondly, the market is intensely competitive, with both local and international brands vying for market share. Maintaining a unique value proposition and staying on-trend can be challenging. Additionally, the rise of online shopping has disrupted traditional brick-and-mortar retail, forcing swimwear sellers to adapt their business models to the digital landscape. Lastly, sustainability concerns are growing, and consumers are becoming more conscious of the environmental impact of swimwear production. This necessitates the adoption of eco-friendly materials and practices, which can be costly and require significant research and development.
The Singapore swimwear market faced challenges during the COVID-19 pandemic, primarily due to travel restrictions and limited access to pools and beaches. Consumers deferred their swimwear purchases as leisure travel decreased. However, brands that offered versatile swimwear suitable for local use, like swimwear for exercise or backyard pools, fared relatively better. E-commerce platforms played a crucial role in reaching consumers during this period.
The Singapore swimwear market boasts several leading players who have established themselves as key influencers in the industry. Brands like Speedo, Arena, and Billabong have a strong presence in the market, offering a wide range of swimwear options for both recreational and competitive swimmers. These companies are known for their innovative designs, high-quality materials, and durable swimwear that caters to the diverse preferences of Singapore consumers. Moreover, they often collaborate with local athletes and influencers to maintain their market prominence.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Swimwear Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Swimwear Market - Industry Life Cycle |
3.4 Singapore Swimwear Market - Porter's Five Forces |
3.5 Singapore Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Singapore Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of beach tourism in Singapore |
4.2.2 Increasing focus on health and fitness leading to higher demand for swimwear |
4.2.3 Rising disposable income and changing consumer lifestyles |
4.3 Market Restraints |
4.3.1 Seasonal nature of swimwear demand |
4.3.2 Intense competition from local and international swimwear brands |
4.3.3 Impact of external factors like weather conditions on sales |
5 Singapore Swimwear Market Trends |
6 Singapore Swimwear Market, By Types |
6.1 Singapore Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Swimwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Singapore Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F |
6.1.4 Singapore Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F |
6.1.5 Singapore Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F |
6.2 Singapore Swimwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Singapore Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Singapore Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F |
7 Singapore Swimwear Market Import-Export Trade Statistics |
7.1 Singapore Swimwear Market Export to Major Countries |
7.2 Singapore Swimwear Market Imports from Major Countries |
8 Singapore Swimwear Market Key Performance Indicators |
8.1 Conversion rate of website visitors to swimwear purchasers |
8.2 Customer retention rate and repeat purchase frequency |
8.3 Social media engagement and brand awareness metrics |
8.4 Average order value and upsell/cross-sell rates |
8.5 Customer satisfaction scores and Net Promoter Score (NPS) |
9 Singapore Swimwear Market - Opportunity Assessment |
9.1 Singapore Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Singapore Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Swimwear Market - Competitive Landscape |
10.1 Singapore Swimwear Market Revenue Share, By Companies, 2024 |
10.2 Singapore Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |