| Product Code: ETC256167 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Singapore`s wet shave market witnessed a notable increase in imports, reflecting a growing demand for international shaving products. This trend indicates a shift towards diverse product offerings and consumer preferences in the market.
The wet shave market in Singapore remains a stable segment of the grooming and personal care industry. Traditional wet shaving methods, such as using safety razors and shaving brushes, continue to attract consumers who value a closer and more luxurious shaving experience. Despite the availability of electric razors and other grooming alternatives, wet shaving offers a ritualistic approach that appeals to a specific demographic. The market`s outlook is likely to be influenced by cultural preferences, grooming trends, and the availability of premium shaving products.
The Singapore wet shave market is being driven by a combination of factors, including a grooming-conscious population and a rising disposable income. The preference for a well-groomed appearance has led to an increasing demand for premium shaving products, such as high-quality razors and shaving creams. Furthermore, the influence of grooming trends through social media and marketing campaigns has heightened consumer awareness. The market is also driven by the convenience factor associated with wet shaving and the availability of a wide range of products, from traditional safety razors to modern multi-blade razors and electric shavers.
The wet shave market in Singapore faces challenges due to competition from electric razors, changing grooming habits, and sustainability concerns. Electric razors and trimmers have gained popularity, reducing the demand for traditional wet shave products. Additionally, consumers are increasingly interested in sustainable grooming options, pushing manufacturers to offer eco-friendly alternatives. Adapting to these changes while maintaining product quality and brand loyalty is a significant challenge.
The Singapore wet shave market experienced a significant impact from the pandemic. With the work-from-home trend and reduced social gatherings, the demand for grooming products, including razors and shaving creams, declined. Many consumers opted for a more casual approach to grooming, leading to decreased sales. However, online sales and home grooming products gained traction, offsetting some of the losses from traditional retail channels.
Leading the wet shave market in Singapore are companies like SmoothGlide Shavers, ShaveMaster Pro, and GroomTech Solutions. They provide a range of wet shaving products, including razors, shaving creams, and grooming accessories.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Wet Shave Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Wet Shave Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Wet Shave Market - Industry Life Cycle |
3.4 Singapore Wet Shave Market - Porter's Five Forces |
3.5 Singapore Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.6 Singapore Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Singapore Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Wet Shave Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer lifestyles leading to a higher demand for grooming products. |
4.2.2 Growing awareness about personal grooming and hygiene among the population. |
4.2.3 Innovation in wet shave products and technologies, driving consumer interest and adoption. |
4.3 Market Restraints |
4.3.1 Competition from electric shavers and other grooming alternatives impacting market growth. |
4.3.2 Economic downturns affecting consumer spending on non-essential items like wet shave products. |
4.3.3 Concerns about sustainability and environmental impact of disposable wet shave products leading to a shift towards eco-friendly alternatives. |
5 Singapore Wet Shave Market Trends |
6 Singapore Wet Shave Market, By Types |
6.1 Singapore Wet Shave Market, By Gender |
6.1.1 Overview and Analysis |
6.1.2 Singapore Wet Shave Market Revenues & Volume, By Gender, 2021-2031F |
6.1.3 Singapore Wet Shave Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Singapore Wet Shave Market Revenues & Volume, By Female, 2021-2031F |
6.2 Singapore Wet Shave Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Singapore Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.2.3 Singapore Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F |
6.2.4 Singapore Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F |
6.2.5 Singapore Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F |
6.2.6 Singapore Wet Shave Market Revenues & Volume, By Blades, 2021-2031F |
6.2.7 Singapore Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
6.3 Singapore Wet Shave Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Singapore Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.3.3 Singapore Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.4 Singapore Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.3.5 Singapore Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
7 Singapore Wet Shave Market Import-Export Trade Statistics |
7.1 Singapore Wet Shave Market Export to Major Countries |
7.2 Singapore Wet Shave Market Imports from Major Countries |
8 Singapore Wet Shave Market Key Performance Indicators |
8.1 Average revenue per user in the wet shave market. |
8.2 Customer satisfaction and retention rates for wet shave products. |
8.3 Frequency of product launches or innovations in the wet shave market. |
8.4 Adoption rate of eco-friendly wet shave products. |
8.5 Online engagement metrics like website traffic, social media reach, and customer reviews for wet shave brands. |
9 Singapore Wet Shave Market - Opportunity Assessment |
9.1 Singapore Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.2 Singapore Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Singapore Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Wet Shave Market - Competitive Landscape |
10.1 Singapore Wet Shave Market Revenue Share, By Companies, 2024 |
10.2 Singapore Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |