| Product Code: ETC006068 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The South Africa Home Decor Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.38% in 2028, following an initial rate of 0.18%, before easing to 0.31% at the end of the period.

South Africa's home decor market is driven by a growing middle class, an increasing consumer demand for quality and stylish products, and the availability of modern designs
The largest sub-category within the South African home decor market is wall d?cor, which includes artworks, mirrors, frames and other decorative elements used to enhance walls. This segment has seen significant growth due to rising disposable incomes among consumers coupled with increased access to global trends through digital media channels such as Instagram and Pinterest. Other popular categories include soft furnishings like cushions/pillows; textiles like curtains/blinds; lighting fixtures; rugs; clocks; throws & blankets; vases & pots; artificial plants & flowers etc., all of which are expected to witness healthy growth over the forecast period 20192023 owing to rising consumer expenditure on interior decorations amongst higher-income households in urban areas
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Home Decor Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Home Decor Market Revenues & Volume, 2019 & 2026F |
3.3 South Africa Home Decor Market - Industry Life Cycle |
3.4 South Africa Home Decor Market - Porter's Five Forces |
3.5 South Africa Home Decor Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 South Africa Home Decor Market Revenues & Volume Share, By Application Types, 2019 & 2026F |
3.7 South Africa Home Decor Market Revenues & Volume Share, By Distribution Channels, 2019 & 2026F |
4 South Africa Home Decor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Home Decor Market Trends |
6 South Africa Home Decor Market, By Types |
6.1 South Africa Home Decor Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Home Decor Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 South Africa Home Decor Market Revenues & Volume, By Furniture, 2016 - 2026F |
6.1.4 South Africa Home Decor Market Revenues & Volume, By Textile, 2016 - 2026F |
6.1.5 South Africa Home Decor Market Revenues & Volume, By Flooring, 2016 - 2026F |
6.1.6 South Africa Home Decor Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 South Africa Home Decor Market, By Application Types |
6.2.1 Overview and Analysis |
6.2.2 South Africa Home Decor Market Revenues & Volume, By Indoor, 2016 - 2026F |
6.2.3 South Africa Home Decor Market Revenues & Volume, By Outdoor, 2016 - 2026F |
6.3 South Africa Home Decor Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 South Africa Home Decor Market Revenues & Volume, By Supermarkets and Hypermarkets, 2016 - 2026F |
6.3.3 South Africa Home Decor Market Revenues & Volume, By Home D cor Stores, 2016 - 2026F |
6.3.4 South Africa Home Decor Market Revenues & Volume, By Gift Shops, 2016 - 2026F |
6.3.5 South Africa Home Decor Market Revenues & Volume, By Online Stores, 2016 - 2026F |
6.3.6 South Africa Home Decor Market Revenues & Volume, By Others, 2016 - 2026F |
7 South Africa Home Decor Market Import-Export Trade Statistics |
7.1 South Africa Home Decor Market Export to Major Countries |
7.2 South Africa Home Decor Market Imports from Major Countries |
8 South Africa Home Decor Market Key Performance Indicators |
9 South Africa Home Decor Market - Opportunity Assessment |
9.1 South Africa Home Decor Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 South Africa Home Decor Market Opportunity Assessment, By Application Types, 2019 & 2026F |
9.3 South Africa Home Decor Market Opportunity Assessment, By Distribution Channels, 2019 & 2026F |
10 South Africa Home Decor Market - Competitive Landscape |
10.1 South Africa Home Decor Market Revenue Share, By Companies, 2019 |
10.2 South Africa Home Decor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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