Product Code: ETC012068 | Publication Date: Jun 2023 | Updated Date: Apr 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The South Africa smartphone market has seen a steady growth in recent years. The mobile industry has been growing exponentially with more people accessing the internet on their phones than ever before. This trend is expected to continue in 2020-2026, as research from Frost & Sullivan predicts that the number of active users will reach 33 million by 2026, up from 28 million in 2019. In terms of market share, Android currently holds over 84% of the total smartphone market in South Africa while iOS holds around 15%.
In terms of hardware features and trends, 5G connectivity is becoming increasingly available across various models and brands, allowing for faster speeds and improved reliability. Additionally, dual SIM cards have become ubiquitous across most smartphones sold today due to their convenience for those who need two numbers or use prepaid plans for data access on different networks.
Moreover, there are increasing consumer demands for larger displays with higher resolutions as well as longer battery life which can be attributed to streaming video services such as Netflix and Showmax taking off among young consumers. As such many manufacturers are focusing on offering devices with screen sizes ranging between 6? - 7? along with quick charge capabilities so users don?t have to wait long times between charges.
Overall this forecast suggests that South Africas will continue embracing smartphones resulting in an expanding base of customers looking for quality products at competitive prices leading into 2026.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Smartphone Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Smartphone Market Revenues & Volume, 2019 & 2026F |
3.3 South Africa Smartphone Market - Industry Life Cycle |
3.4 South Africa Smartphone Market - Porter's Five Forces |
3.5 South Africa Smartphone Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 South Africa Smartphone Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 South Africa Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Smartphone Market Trends |
6 South Africa Smartphone Market, By Types |
6.1 South Africa Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Smartphone Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 South Africa Smartphone Market Revenues & Volume, By Android, 2016 - 2026F |
6.1.4 South Africa Smartphone Market Revenues & Volume, By iOS, 2016 - 2026F |
6.1.5 South Africa Smartphone Market Revenues & Volume, By Windows, 2016 - 2026F |
6.1.6 South Africa Smartphone Market Revenues & Volume, By Blackberry Operating System , 2016 - 2026F |
6.1.7 South Africa Smartphone Market Revenues & Volume, By Other , 2016 - 2026F |
6.2 South Africa Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 South Africa Smartphone Market Revenues & Volume, By OEM, 2016 - 2026F |
6.2.3 South Africa Smartphone Market Revenues & Volume, By Retailer, 2016 - 2026F |
6.2.4 South Africa Smartphone Market Revenues & Volume, By e-Commerce, 2016 - 2026F |
7 South Africa Smartphone Market Import-Export Trade Statistics |
7.1 South Africa Smartphone Market Export to Major Countries |
7.2 South Africa Smartphone Market Imports from Major Countries |
8 South Africa Smartphone Market Key Performance Indicators |
9 South Africa Smartphone Market - Opportunity Assessment |
9.1 South Africa Smartphone Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 South Africa Smartphone Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 South Africa Smartphone Market - Competitive Landscape |
10.1 South Africa Smartphone Market Revenue Share, By Companies, 2019 |
10.2 South Africa Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |