Market Forecast By Type (Red Wine, White Wine, Rose Wine, Other), By Applications (Commercial Consumption, Household Consumption, Other) And Competitive Landscape
Product Code: ETC038224 | Publication Date: Jan 2021 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | South Korea Grape Wine Market |
Forecast period | 2025-2031 |
CAGR | 6.3% |
Growing Sector | Premium and ultra-premium wine sectors |
The South Korea Grape Wine Market report thoroughly covers the market by type, and by application. The South Korea Grape Wine Market report provides an unbiased and detailed analysis of the ongoing South Korea Grape Wine Market, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The South Korea Grape Wine Market has experienced significant success and is expected to continue growing in the future. The market is experiencing steady growth, driven by increasing consumer preference for wine as a social beverage and a shift towards wine culture. Factors like rising disposable incomes, urbanization, and exposure to international trends contribute to this growth. Key players are focusing on product innovation, including new flavors and packaging formats, to attract consumers. The market also benefits from the growing popularity of wine among younger demographics. Overall, the South Korea Grape Wine Market presents opportunities for both local and international wine producers.
According to 6Wresearch, South Korea Grape Wine Market size is expected to grow at a CAGR of 6.3% during 2025-2031. One major driver in the South Korea Grape Wine Market is the changing lifestyle and preferences of consumers. As South Korea becomes more urbanized and rich, there is a significant shift in consumer behavior towards adopting Western lifestyles, including wine consumption. This trend is fueled by factors such as increased exposure to global trends through travel, media, and the internet, leading to a greater appreciation for wine as a sophisticated and social beverage. Furthermore, South Koreans are increasingly seeking healthier alternatives to traditional alcoholic beverages, viewing wine as a lighter and more elegant option.
This health-conscious trend is particularly prominent among younger population, who are driving the demand for wine products that are perceived as healthier choices. The growing culture of wine appreciation, along with the rise of wine-related events, tastings, and education, further contributes to the market's growth by creating a more knowledgeable and discerning consumer base. Overall, the evolving lifestyle preferences and health consciousness among South Korean consumers are significant drivers propelling the Grape Wine Market forward. However, some major challenges faced by the South Korea Grape Wine Market include stringent regulations and high taxes on imported wines, which can increase prices and limit affordability. Cultural factors, such as traditional preferences for local alcoholic beverages like soju and makgeolli, also pose challenges in penetrating the market. Additionally, competition from other alcoholic beverages and the need for effective marketing strategies to educate and attract consumers to wine culture contribute to the market's challenges.
Some leading players in the South Korea Grape Wine Market include Lotte Chilsung Beverage Co., Ltd., which offers a diverse range of wines catering to different consumer preferences. Other prominent players include Oriental Brewery (OB) Wine Co., Ltd., known for its quality and innovative wine products, and Namyang Dairy Products Co., Ltd., which has a strong presence in the domestic wine market. International players like Pernod Ricard Korea and Diageo Korea also hold significant market shares, leveraging their global expertise and brand recognition to compete effectively in South Korea's wine industry.
Government regulations play a significant role in shaping the South Korea Grape Wine Market. The Korean government imposes strict regulations on the production, distribution, and sale of alcoholic beverages, including wine. These regulations cover aspects such as labeling requirements, alcohol content limits, and health warnings on packaging. Imported wines face additional challenges due to high tariffs and taxes, making them more expensive compared to domestically produced wines. The government also regulates advertising and marketing practices for alcoholic beverages, including wine, to ensure responsible consumption and prevent underage drinking. Furthermore, there are restrictions on where and how wine can be sold, with licensed retailers and establishments required to adhere to specific rules. Compliance with these regulations is crucial for companies operating in the South Korean wine market, as non-compliance can lead to fines, penalties, or even suspension of business operations.
The future of the South Korea Grape Wine Market looks promising, with several key trends and developments expected to shape its trajectory. One such trend is the growing demand for premium and organic wines, driven by increasing consumer awareness about quality and health benefits. This trend is likely to lead to a more diverse range of wine offerings in the market. Additionally, the rising popularity of wine culture among younger demographics, coupled with ongoing efforts by industry players to educate and engage consumers through events and promotions, will contribute to market expansion. Moreover, advancements in distribution channels, including online platforms and wine clubs, are expected to enhance accessibility and convenience for consumers, further fueling market growth. Overall, these factors indicate a positive outlook for the South Korea Grape Wine Market, with opportunities for both local and international wine producers to thrive in the coming years.
According to Ravi Bhandari, Head of Research, 6Wresearch, red wine dominates the industry due to its popularity among consumers and widespread availability. However, there is a growing trend towards white and rose wines, driven by changing consumer preferences and the promotion of these varieties by wine producers. As consumers become more adventurous and seek diverse wine experiences, the white and rose wine segments are expected to grow significantly in the industry, presenting opportunities for producers to innovate and capture market share.
On the basis of applications, Commercial consumption, driven by restaurants, bars, and events, is expected to dominate the industry due to the growing trend of socializing and dining out among South Koreans. However, the household consumption segment is poised for significant growth as more consumers embrace wine as a part of their daily lifestyle, especially among younger demographics and urban households. Other applications, such as wine used in cooking or for religious purposes, contribute to the market's diversity but are not expected to have as significant an impact as commercial and household consumption segments.
The market report thoroughly covers the following segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea Grape Wine Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea Grape Wine Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea Grape Wine Market - Industry Life Cycle |
3.4 South Korea Grape Wine Market - Porter's Five Forces |
3.5 South Korea Grape Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 South Korea Grape Wine Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 South Korea Grape Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for wine consumption as part of a healthy lifestyle |
4.2.2 Growing popularity of wine culture and wine tourism in South Korea |
4.2.3 Expansion of e-commerce platforms making it easier for consumers to purchase grape wine |
4.3 Market Restraints |
4.3.1 High import taxes and tariffs on grape wine affecting the affordability for consumers |
4.3.2 Limited domestic production of grape wine leading to reliance on imports |
4.3.3 Cultural preference for traditional alcoholic beverages like soju and makgeolli |
5 South Korea Grape Wine Market Trends |
6 South Korea Grape Wine Market, By Types |
6.1 South Korea Grape Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 South Korea Grape Wine Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 South Korea Grape Wine Market Revenues & Volume, By Red Wine, 2021-2031F |
6.1.4 South Korea Grape Wine Market Revenues & Volume, By White Wine, 2021-2031F |
6.1.5 South Korea Grape Wine Market Revenues & Volume, By Rose Wine, 2021-2031F |
6.1.6 South Korea Grape Wine Market Revenues & Volume, By Other, 2021-2031F |
6.2 South Korea Grape Wine Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 South Korea Grape Wine Market Revenues & Volume, By Commercial Consumption, 2021-2031F |
6.2.3 South Korea Grape Wine Market Revenues & Volume, By Household Consumption, 2021-2031F |
6.2.4 South Korea Grape Wine Market Revenues & Volume, By Other, 2021-2031F |
7 South Korea Grape Wine Market Import-Export Trade Statistics |
7.1 South Korea Grape Wine Market Export to Major Countries |
7.2 South Korea Grape Wine Market Imports from Major Countries |
8 South Korea Grape Wine Market Key Performance Indicators |
8.1 Number of wine-related events and festivals attended by consumers |
8.2 Growth in the number of wine clubs and societies in South Korea |
8.3 Increase in the number of wine education and tasting sessions conducted in the country |
9 South Korea Grape Wine Market - Opportunity Assessment |
9.1 South Korea Grape Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 South Korea Grape Wine Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 South Korea Grape Wine Market - Competitive Landscape |
10.1 South Korea Grape Wine Market Revenue Share, By Companies, 2024 |
10.2 South Korea Grape Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |