South Korea Licensed Sports Merchandise Market (2025-2031) Outlook | Analysis, Trends, Value, Forecast, Growth, Companies, Share, Revenue, Size & Industry
Market Forecast By Product Type (Apparel and Footwear, Accessories and Gifts, Toys and Games, Others, ), By Distribution Channel (Online Stores, Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Others), By Price Range (Premium, Economic), By End-User (Men, Women, Children) And Competitive Landscape
| Product Code: ETC330923 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
South Korea Licensed Sports Merchandise Market Overview
The licensed sports merchandise market in South Korea is expanding as sports fans and enthusiasts purchase apparel, accessories, and memorabilia featuring their favorite sports teams and leagues. Licensed merchandise includes jerseys, hats, and collectibles officially endorsed by sports organizations. The market growth is driven by the popularity of professional sports leagues such as K League (football) and KBO League (baseball), partnerships between sports brands and retailers, and the influence of sports celebrities on consumer buying decisions.
Drivers of the market
The licensed sports merchandise market in South Korea is expanding due to the growing popularity of sports and increasing fan engagement. Licensed merchandise, including apparel, accessories, and collectibles, allows fans to support their favorite teams and athletes. The growth of the sports industry, increasing number of sports events, and rising disposable incomes are key drivers of market growth.
Challenges of the market
Counterfeit products and piracy issues undermine sales of licensed sports merchandise in South Korea. Protecting intellectual property rights and maintaining brand authenticity are critical challenges for market players seeking sustainable growth.
Government Policy of the market
Government policies in South Korea regarding the licensed sports merchandise market focus on consumer rights, brand integrity, and sports industry regulation. Regulations ensure merchandise authenticity, trademark enforcement, and licensing agreements compliance in the production and sale of sports-related products such as apparel, accessories, and memorabilia. Financial incentives are provided for sports leagues, merchandising companies, and retail partners investing in brand promotion, fan engagement initiatives, and merchandising strategies that enhance sports brand recognition and consumer loyalty. Additionally, there are initiatives to promote R&D in sports merchandising, foster collaborations between sports marketers and retail innovators, and support South Korea`s sports industry with licensed merchandise offerings that celebrate athletic achievements and promote a vibrant sports culture domestically and internationally.
Key Highlights of the Report:
- South Korea Licensed Sports Merchandise Market Outlook
- Market Size of South Korea Licensed Sports Merchandise Market, 2024
- Forecast of South Korea Licensed Sports Merchandise Market, 2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Revenues & Volume for the Period 2021-2031
- South Korea Licensed Sports Merchandise Market Trend Evolution
- South Korea Licensed Sports Merchandise Market Drivers and Challenges
- South Korea Licensed Sports Merchandise Price Trends
- South Korea Licensed Sports Merchandise Porter's Five Forces
- South Korea Licensed Sports Merchandise Industry Life Cycle
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Product Type for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Apparel and Footwear for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Accessories and Gifts for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Toys and Games for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Distribution Channel for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Online Stores for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Departmental Stores for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Specialty Stores for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Price Range for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Premium for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Economic for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By End-User for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Men for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Women for the Period 2021-2031
- Historical Data and Forecast of South Korea Licensed Sports Merchandise Market Revenues & Volume By Children for the Period 2021-2031
- South Korea Licensed Sports Merchandise Import Export Trade Statistics
- Market Opportunity Assessment By Product Type
- Market Opportunity Assessment By Distribution Channel
- Market Opportunity Assessment By Price Range
- Market Opportunity Assessment By End-User
- South Korea Licensed Sports Merchandise Top Companies Market Share
- South Korea Licensed Sports Merchandise Competitive Benchmarking By Technical and Operational Parameters
- South Korea Licensed Sports Merchandise Company Profiles
- South Korea Licensed Sports Merchandise Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the South Korea Licensed Sports Merchandise Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the South Korea Licensed Sports Merchandise Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea Licensed Sports Merchandise Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 South Korea Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 South Korea Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 South Korea Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 South Korea Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 South Korea Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 South Korea Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports leagues and events in South Korea |
4.2.2 Growing disposable income and consumer spending on sports merchandise |
4.2.3 Rise in promotional activities and marketing strategies by sports teams and brands |
4.3 Market Restraints |
4.3.1 Competition from counterfeit and unlicensed sports merchandise |
4.3.2 Economic volatility and fluctuations impacting consumer purchasing power |
4.3.3 Limited availability of licensed merchandise for less popular sports or teams |
5 South Korea Licensed Sports Merchandise Market Trends |
6 South Korea Licensed Sports Merchandise Market, By Types |
6.1 South Korea Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 South Korea Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 South Korea Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 South Korea Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 South Korea Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 South Korea Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 South Korea Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 South Korea Licensed Sports Merchandise Market Export to Major Countries |
7.2 South Korea Licensed Sports Merchandise Market Imports from Major Countries |
8 South Korea Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Brand awareness and brand perception among South Korean consumers |
8.2 Customer engagement and loyalty towards licensed sports merchandise |
8.3 Effectiveness of marketing campaigns and sponsorships in driving sales |
9 South Korea Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 South Korea Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 South Korea Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 South Korea Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 South Korea Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 South Korea Licensed Sports Merchandise Market - Competitive Landscape |
10.1 South Korea Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 South Korea Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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