Product Code: ETC9412439 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Quick Commerce market in South Korea is a rapidly growing sector characterized by the delivery of essential goods and services within minutes. Key players like Coupang Eats, Baemin Riders, and Market Kurly dominate the market with their efficient logistics networks and user-friendly platforms. The market is driven by the increasing demand for convenience and time-saving solutions among urban consumers. South Korea`s dense population centers, high smartphone penetration rates, and tech-savvy population make it an ideal market for Quick Commerce services to thrive. However, competition is fierce, leading to aggressive marketing strategies, innovative offerings, and partnerships with local businesses to expand service offerings. As the market continues to evolve, regulatory challenges and sustainability concerns are emerging as important considerations for players in this space.
The Quick Commerce market in South Korea is experiencing rapid growth driven by the increasing demand for convenient and fast delivery services. With the rise of busy lifestyles and the popularity of online shopping, consumers are seeking quick and efficient delivery options for their everyday needs. This trend has created opportunities for companies to innovate in areas such as ultra-fast delivery times, personalized services, and expanding product offerings. The market is becoming increasingly competitive, with both local startups and established players investing in technology and infrastructure to enhance their delivery capabilities. Partnerships with local businesses and leveraging data analytics for targeted marketing are key strategies for success in this dynamic market. Overall, the South Korea Quick Commerce market presents significant growth potential for companies that can meet the evolving demands of consumers seeking convenience and efficiency in their shopping experience.
In the South Korea Quick Commerce Market, challenges include intense competition among established players like Coupang and Market Kurly, as well as new entrants trying to capture market share. The market is also highly saturated with similar offerings, making it difficult for companies to differentiate themselves and attract and retain customers. Additionally, logistics and last-mile delivery pose challenges due to the country`s dense urban population centers and traffic congestion. Regulatory hurdles, such as labor laws and food safety standards, also impact operations in the quick commerce sector. Furthermore, consumer behavior and preferences are constantly evolving, requiring companies to stay agile and adapt their strategies to meet changing demands in order to succeed in this competitive market.
The South Korea Quick Commerce market is primarily being driven by the growing demand for convenience and fast delivery services among consumers. With the increasing trend of busy lifestyles and the desire for instant gratification, there is a high demand for quick and efficient delivery of a wide range of products including groceries, meals, and other everyday essentials. The emergence of tech-savvy consumers who are comfortable with online shopping and mobile payment methods has also fueled the growth of the Quick Commerce market in South Korea. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and contactless delivery, further boosting the demand for quick commerce services. As a result, companies in the Quick Commerce sector are investing in technology, logistics infrastructure, and partnerships to meet the evolving needs of consumers in South Korea.
The South Korean government has been actively involved in regulating the Quick Commerce market to ensure fair competition and consumer protection. In 2021, the government implemented the Delivery Services Act, which imposes restrictions on delivery fees and prohibits unfair business practices by Quick Commerce platforms. Additionally, the government has introduced measures to improve working conditions for delivery workers, such as setting minimum wage standards and limiting the number of orders they can fulfill in a day to prevent overwork. Overall, the government`s policies aim to balance the rapid growth of the Quick Commerce market with the protection of workers` rights and consumer interests.
The South Korea Quick Commerce market is expected to experience significant growth in the coming years, driven by increasing demand for convenient and fast delivery services. With the rise of e-commerce and changing consumer preferences for on-demand services, Quick Commerce providers are poised to capitalize on this trend. The market is also benefiting from advancements in technology, such as AI and automation, which are helping to streamline operations and improve efficiency. Additionally, the competitive landscape is intensifying with both domestic players and international companies entering the market, leading to innovation and improved service offerings. Overall, the future outlook for the South Korea Quick Commerce market is promising, with continued expansion and opportunities for growth on the horizon.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea Quick Commerce Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea Quick Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea Quick Commerce Market - Industry Life Cycle |
3.4 South Korea Quick Commerce Market - Porter's Five Forces |
3.5 South Korea Quick Commerce Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.6 South Korea Quick Commerce Market Revenues & Volume Share, By Payment Mode, 2021 & 2031F |
3.7 South Korea Quick Commerce Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 South Korea Quick Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration and internet connectivity in South Korea, leading to higher adoption of quick commerce services. |
4.2.2 Growing demand for convenience and time-saving solutions among urban consumers. |
4.2.3 Expansion of quick commerce platforms and services, offering a wide range of products and faster delivery options. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions related to delivery services and operating hours. |
4.3.2 Intense competition among quick commerce providers, leading to pricing pressures and margin erosion. |
5 South Korea Quick Commerce Market Trends |
6 South Korea Quick Commerce Market, By Types |
6.1 South Korea Quick Commerce Market, By Product Category |
6.1.1 Overview and Analysis |
6.1.2 South Korea Quick Commerce Market Revenues & Volume, By Product Category, 2021- 2031F |
6.1.3 South Korea Quick Commerce Market Revenues & Volume, By Food & Groceries, 2021- 2031F |
6.1.4 South Korea Quick Commerce Market Revenues & Volume, By Stationary, 2021- 2031F |
6.1.5 South Korea Quick Commerce Market Revenues & Volume, By Personal Care Items, 2021- 2031F |
6.1.6 South Korea Quick Commerce Market Revenues & Volume, By Medicines, 2021- 2031F |
6.1.7 South Korea Quick Commerce Market Revenues & Volume, By Small Electronics & Accessories, 2021- 2031F |
6.1.8 South Korea Quick Commerce Market Revenues & Volume, By Clothing, 2021- 2031F |
6.2 South Korea Quick Commerce Market, By Payment Mode |
6.2.1 Overview and Analysis |
6.2.2 South Korea Quick Commerce Market Revenues & Volume, By Cash on Delivery, 2021- 2031F |
6.2.3 South Korea Quick Commerce Market Revenues & Volume, By Online, 2021- 2031F |
6.3 South Korea Quick Commerce Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 South Korea Quick Commerce Market Revenues & Volume, By Application Based Operation, 2021- 2031F |
6.3.3 South Korea Quick Commerce Market Revenues & Volume, By Website Based Operation, 2021- 2031F |
6.3.4 South Korea Quick Commerce Market Revenues & Volume, By Hybrid Operation, 2021- 2031F |
7 South Korea Quick Commerce Market Import-Export Trade Statistics |
7.1 South Korea Quick Commerce Market Export to Major Countries |
7.2 South Korea Quick Commerce Market Imports from Major Countries |
8 South Korea Quick Commerce Market Key Performance Indicators |
8.1 Average delivery time per order, indicating the efficiency of quick commerce services. |
8.2 Customer retention rate, reflecting the satisfaction and loyalty of consumers towards quick commerce platforms. |
8.3 Number of daily active users on quick commerce apps, showing the engagement levels and market penetration of these services. |
9 South Korea Quick Commerce Market - Opportunity Assessment |
9.1 South Korea Quick Commerce Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.2 South Korea Quick Commerce Market Opportunity Assessment, By Payment Mode, 2021 & 2031F |
9.3 South Korea Quick Commerce Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 South Korea Quick Commerce Market - Competitive Landscape |
10.1 South Korea Quick Commerce Market Revenue Share, By Companies, 2024 |
10.2 South Korea Quick Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |