| Product Code: ETC11373547 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Sweden saw a significant increase in adtech import shipments from top countries including China, Germany, UK, Netherlands, and Belgium. The market exhibited a shift from moderate to high concentration, indicating a more dominant presence of key players. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period 2020-2024 remained strong at 20.08%. This suggests a continued interest and investment in adtech imports within the Swedish market, with potential opportunities for further expansion and competition among the leading exporting countries.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sweden Adtech Market Overview |
3.1 Sweden Country Macro Economic Indicators |
3.2 Sweden Adtech Market Revenues & Volume, 2021 & 2031F |
3.3 Sweden Adtech Market - Industry Life Cycle |
3.4 Sweden Adtech Market - Porter's Five Forces |
3.5 Sweden Adtech Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Sweden Adtech Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Sweden Adtech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in Sweden |
4.2.2 Growing adoption of programmatic advertising technologies |
4.2.3 Shift towards data-driven advertising strategies |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting ad targeting capabilities |
4.3.2 Ad blocking technologies affecting ad reach and effectiveness |
5 Sweden Adtech Market Trends |
6 Sweden Adtech Market, By Types |
6.1 Sweden Adtech Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Sweden Adtech Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Sweden Adtech Market Revenues & Volume, By Display Advertising, 2021 - 2031F |
6.1.4 Sweden Adtech Market Revenues & Volume, By Search Advertising, 2021 - 2031F |
6.1.5 Sweden Adtech Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F |
6.1.6 Sweden Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Sweden Adtech Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Sweden Adtech Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.3 Sweden Adtech Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.2.4 Sweden Adtech Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.2.5 Sweden Adtech Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.2.6 Sweden Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
7 Sweden Adtech Market Import-Export Trade Statistics |
7.1 Sweden Adtech Market Export to Major Countries |
7.2 Sweden Adtech Market Imports from Major Countries |
8 Sweden Adtech Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates in the Swedish adtech market |
8.2 Adoption rate of programmatic advertising technologies among Swedish advertisers |
8.3 Average click-through rates (CTR) for digital ads in Sweden |
9 Sweden Adtech Market - Opportunity Assessment |
9.1 Sweden Adtech Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Sweden Adtech Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Sweden Adtech Market - Competitive Landscape |
10.1 Sweden Adtech Market Revenue Share, By Companies, 2024 |
10.2 Sweden Adtech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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