| Product Code: ETC4846362 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Sweden continued to experience a strong demand for couscous imports, with Italy, Latvia, Thailand, Germany, and the Netherlands emerging as top exporting countries. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 6.67% from 2020 to 2024 highlights sustained growth in the industry. Moreover, the notable growth rate of 10.83% from 2023 to 2024 suggests a promising outlook for the couscous import market in Sweden.
The Couscous market in Sweden is projected to grow at a stable growth rate of 4.00% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sweden Couscous Market Overview |
3.1 Sweden Country Macro Economic Indicators |
3.2 Sweden Couscous Market Revenues & Volume, 2021 & 2031F |
3.3 Sweden Couscous Market - Industry Life Cycle |
3.4 Sweden Couscous Market - Porter's Five Forces |
3.5 Sweden Couscous Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.6 Sweden Couscous Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Sweden Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a preference for healthier food options like couscous. |
4.2.2 Growing trend of multicultural cuisine adoption in Sweden, driving the demand for ethnic food products like couscous. |
4.2.3 Rising disposable income levels allowing consumers to spend more on convenient and ready-to-eat food products, including couscous. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity with couscous among traditional Swedish consumers, hindering market growth. |
4.3.2 Price sensitivity among some consumer segments due to the perception of couscous as a premium or exotic product. |
4.3.3 Competition from other convenient meal options in the market, potentially limiting the market share of couscous. |
5 Sweden Couscous Market Trends |
6 Sweden Couscous Market Segmentations |
6.1 Sweden Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Sweden Couscous Market Revenues & Volume, By Fine Couscous, 2021-2031F |
6.1.3 Sweden Couscous Market Revenues & Volume, By Medium Couscous, 2021-2031F |
6.1.4 Sweden Couscous Market Revenues & Volume, By Thick Couscous, 2021-2031F |
6.2 Sweden Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Sweden Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Sweden Couscous Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.4 Sweden Couscous Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Sweden Couscous Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.6 Sweden Couscous Market Revenues & Volume, By Online, 2021-2031F |
6.2.7 Sweden Couscous Market Revenues & Volume, By Others, 2021-2031F |
7 Sweden Couscous Market Import-Export Trade Statistics |
7.1 Sweden Couscous Market Export to Major Countries |
7.2 Sweden Couscous Market Imports from Major Countries |
8 Sweden Couscous Market Key Performance Indicators |
8.1 Consumer awareness growth rate of couscous in Sweden. |
8.2 Percentage increase in the number of multicultural restaurants or food outlets serving couscous. |
8.3 Growth in the number of new couscous product launches in the Swedish market. |
8.4 Percentage increase in online searches or social media mentions related to couscous in Sweden. |
8.5 Number of couscous recipe downloads or views on cooking platforms or websites. |
9 Sweden Couscous Market - Opportunity Assessment |
9.1 Sweden Couscous Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.2 Sweden Couscous Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Sweden Couscous Market - Competitive Landscape |
10.1 Sweden Couscous Market Revenue Share, By Companies, 2024 |
10.2 Sweden Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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