Product Code: ETC4853281 | Publication Date: Nov 2023 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Taiwan`s whiskey market is witnessing a remarkable expansion, marked by a growing appreciation for premium and craft spirits among consumers. The increasing trend of whiskey consumption, especially among younger demographics, has led to a surge in the popularity of both local and imported brands. Taiwanese whiskey producers are gaining international recognition, with several brands winning prestigious awards. This market`s growth is further supported by the rising number of whiskey bars and tasting events, which enhance consumer awareness and appreciation of whiskey as a sophisticated beverage choice.
The Taiwanese whiskey market is experiencing growth due to rising consumer interest in premium and craft spirits. With the increasing popularity of whiskey tasting events and bars, consumers are becoming more knowledgeable about different whiskey brands and types. Additionally, the trend towards premiumization is driving sales of high-end whiskey products, as consumers are willing to spend more on quality experiences. Furthermore, the growing presence of international whiskey brands and the emergence of local distilleries are enriching the market, attracting a diverse consumer base.
The whiskey market in Taiwan faces challenges related to changing consumer preferences and competition from other alcoholic beverages. The increasing popularity of craft spirits and local brands has intensified competition, leading to price wars and reduced margins for established players. Furthermore, import regulations and tariffs can complicate the supply chain for international whiskey brands, affecting pricing and availability. Consumer education on whiskey varieties and proper consumption remains a hurdle, particularly among younger demographics who may be more inclined toward lower-alcohol alternatives. The market must also navigate evolving health trends, as consumers become more health-conscious and seek lower-calorie options.
The whiskey market in Taiwan has seen a surge in popularity, fueled by an increase in disposable income and a growing appreciation for premium spirits. Government policies regarding import tariffs and taxation on alcoholic beverages play a crucial role in shaping this market. The Taiwan Alcohol and Tobacco Tax Act governs the taxation of whiskey, which can influence pricing and market accessibility. Additionally, efforts to promote local distilleries and enhance tourism through whiskey tasting experiences are supported by government initiatives, fostering both local production and consumption.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Taiwan Whiskey Market Overview |
3.1 Taiwan Country Macro Economic Indicators |
3.2 Taiwan Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Taiwan Whiskey Market - Industry Life Cycle |
3.4 Taiwan Whiskey Market - Porter's Five Forces |
3.5 Taiwan Whiskey Market Revenues & Volume Share, By By Product Type, 2021 & 2031F |
3.6 Taiwan Whiskey Market Revenues & Volume Share, By By Distribution Channel, 2021 & 2031F |
4 Taiwan Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Taiwan Whiskey Market Trends |
6 Taiwan Whiskey Market Segmentations |
6.1 Taiwan Whiskey Market, By By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Taiwan Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.3 Taiwan Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.4 Taiwan Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.5 Taiwan Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.6 Taiwan Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Taiwan Whiskey Market, By By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Taiwan Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Taiwan Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Taiwan Whiskey Market Import-Export Trade Statistics |
7.1 Taiwan Whiskey Market Export to Major Countries |
7.2 Taiwan Whiskey Market Imports from Major Countries |
8 Taiwan Whiskey Market Key Performance Indicators |
9 Taiwan Whiskey Market - Opportunity Assessment |
9.1 Taiwan Whiskey Market Opportunity Assessment, By By Product Type, 2021 & 2031F |
9.2 Taiwan Whiskey Market Opportunity Assessment, By By Distribution Channel, 2021 & 2031F |
10 Taiwan Whiskey Market - Competitive Landscape |
10.1 Taiwan Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Taiwan Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |