| Product Code: ETC5152140 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Tanzania E-wallet market is experiencing significant growth fueled by increasing smartphone penetration and digital payment adoption. Key players are introducing innovative payment solutions and expanding their service offerings to cater to the evolving needs of consumers and businesses. The market is poised for further expansion as Tanzania embraces digital financial services.
The e-wallet market in Tanzania is expanding rapidly with the proliferation of mobile money services, digital payment platforms, and smartphone penetration. E-wallets provide convenient, secure, and instant payment solutions for consumers, businesses, and government transactions, fostering financial inclusion and economic growth. Factors driving market growth include regulatory support, partnerships between financial institutions and technology providers, and changing consumer preferences towards cashless transactions.
Challenges in the Tanzania E-wallet market include building consumer trust and confidence in digital payment systems, managing cybersecurity risks and fraud prevention measures, and addressing interoperability issues between different e-wallet platforms. Educating consumers and merchants about e-wallet benefits and usage, integrating mobile banking and payment services, and complying with financial regulations for electronic transactions are critical challenges for market stakeholders.
Government policies facilitate the development of e-wallet services, promoting financial inclusion and digital payment solutions to enhance convenience and efficiency in financial transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania E-wallet Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania E-wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania E-wallet Market - Industry Life Cycle |
3.4 Tanzania E-wallet Market - Porter's Five Forces |
3.5 Tanzania E-wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Tanzania E-wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Tanzania E-wallet Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 Tanzania E-wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Tanzania |
4.2.2 Growing internet and mobile network coverage |
4.2.3 Government initiatives promoting digital payments |
4.3 Market Restraints |
4.3.1 Low levels of financial literacy among the population |
4.3.2 Limited merchant acceptance of e-wallet payments |
4.3.3 Concerns over data security and privacy |
5 Tanzania E-wallet Market Trends |
6 Tanzania E-wallet Market Segmentations |
6.1 Tanzania E-wallet Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Tanzania E-wallet Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.3 Tanzania E-wallet Market Revenues & Volume, By Transportation, 2021-2031F |
6.1.4 Tanzania E-wallet Market Revenues & Volume, By Banking, 2021-2031F |
6.1.5 Tanzania E-wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.2 Tanzania E-wallet Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Tanzania E-wallet Market Revenues & Volume, By Closed E Wallets, 2021-2031F |
6.2.3 Tanzania E-wallet Market Revenues & Volume, By Semi Closed E Wallets, 2021-2031F |
6.2.4 Tanzania E-wallet Market Revenues & Volume, By Open E Wallets, 2021-2031F |
6.2.6 Tanzania E-wallet Market Revenues & Volume, By Mode, 2021-2031F |
6.2.7 Tanzania E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3 Tanzania E-wallet Market, By Mode |
6.3.1 Overview and Analysis |
6.3.2 Tanzania E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Tanzania E-wallet Market Revenues & Volume, By M Wallet, 2021-2031F |
7 Tanzania E-wallet Market Import-Export Trade Statistics |
7.1 Tanzania E-wallet Market Export to Major Countries |
7.2 Tanzania E-wallet Market Imports from Major Countries |
8 Tanzania E-wallet Market Key Performance Indicators |
8.1 Number of active users of e-wallets in Tanzania |
8.2 Transaction volume and value processed through e-wallets |
8.3 Growth in the number of merchants accepting e-wallet payments |
9 Tanzania E-wallet Market - Opportunity Assessment |
9.1 Tanzania E-wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Tanzania E-wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Tanzania E-wallet Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 Tanzania E-wallet Market - Competitive Landscape |
10.1 Tanzania E-wallet Market Revenue Share, By Companies, 2024 |
10.2 Tanzania E-wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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