| Product Code: ETC11238830 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Tanzania`s umeshu import market saw significant growth, with top exporters including South Africa, Japan, Hong Kong, United Kingdom, and China. The market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) for the period 2020-2024 was an impressive 100.38%, indicating a rapidly expanding market. The growth rate from 2023 to 2024 spiked to an astonishing 2489.03%, reflecting a surge in demand for umeshu in Tanzania. This data suggests a promising outlook for umeshu imports in the Tanzanian market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Umeshu Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Umeshu Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Umeshu Market - Industry Life Cycle |
3.4 Tanzania Umeshu Market - Porter's Five Forces |
3.5 Tanzania Umeshu Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Tanzania Umeshu Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Tanzania Umeshu Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Tanzania Umeshu Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Tanzania Umeshu Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of Japanese culture and cuisine in Tanzania |
4.2.2 Increasing disposable income and changing consumer preferences towards premium alcoholic beverages |
4.2.3 Rising tourism industry in Tanzania, attracting visitors interested in exploring unique and exotic drinks |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of umeshu in the Tanzanian market |
4.3.2 High import costs and tariffs affecting the affordability of umeshu |
4.3.3 Regulatory challenges and restrictions on alcohol imports and distribution in Tanzania |
5 Tanzania Umeshu Market Trends |
6 Tanzania Umeshu Market, By Types |
6.1 Tanzania Umeshu Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Umeshu Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Tanzania Umeshu Market Revenues & Volume, By Traditional Umeshu, 2021 - 2031F |
6.1.4 Tanzania Umeshu Market Revenues & Volume, By Aged Umeshu, 2021 - 2031F |
6.1.5 Tanzania Umeshu Market Revenues & Volume, By Sparkling Umeshu, 2021 - 2031F |
6.1.6 Tanzania Umeshu Market Revenues & Volume, By Flavored Umeshu, 2021 - 2031F |
6.2 Tanzania Umeshu Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Umeshu Market Revenues & Volume, By Low Alcohol (5-10%), 2021 - 2031F |
6.2.3 Tanzania Umeshu Market Revenues & Volume, By Medium Alcohol (10-15%), 2021 - 2031F |
6.2.4 Tanzania Umeshu Market Revenues & Volume, By High Alcohol (15-20%), 2021 - 2031F |
6.2.5 Tanzania Umeshu Market Revenues & Volume, By Non-Alcoholic, 2021 - 2031F |
6.3 Tanzania Umeshu Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Umeshu Market Revenues & Volume, By Glass Bottles, 2021 - 2031F |
6.3.3 Tanzania Umeshu Market Revenues & Volume, By PET Bottles, 2021 - 2031F |
6.3.4 Tanzania Umeshu Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.5 Tanzania Umeshu Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.4 Tanzania Umeshu Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Umeshu Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Tanzania Umeshu Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Tanzania Umeshu Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Tanzania Umeshu Market Revenues & Volume, By Restaurants and Bars, 2021 - 2031F |
7 Tanzania Umeshu Market Import-Export Trade Statistics |
7.1 Tanzania Umeshu Market Export to Major Countries |
7.2 Tanzania Umeshu Market Imports from Major Countries |
8 Tanzania Umeshu Market Key Performance Indicators |
8.1 Number of umeshu importers and distributors in Tanzania |
8.2 Percentage increase in umeshu consumption at Japanese restaurants and bars in major cities |
8.3 Growth in the number of local umeshu producers or brands entering the market |
8.4 Average price point of umeshu products in comparison to other alcoholic beverages in Tanzania |
8.5 Engagement and interest levels in umeshu-related events or promotions in Tanzania |
9 Tanzania Umeshu Market - Opportunity Assessment |
9.1 Tanzania Umeshu Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Tanzania Umeshu Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Tanzania Umeshu Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Tanzania Umeshu Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Tanzania Umeshu Market - Competitive Landscape |
10.1 Tanzania Umeshu Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Umeshu Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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