| Product Code: ETC9676852 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Tanzania continued to see a significant influx of women`s activewear imports, with top exporting countries being India, China, South Africa, Eswatini, and Myanmar. Despite high concentration levels indicated by the HHI, the industry experienced a modest compound annual growth rate (CAGR) of 3.8% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024, with a -51.07% decrease. This data suggests a shifting landscape in the Tanzanian women`s activewear market, potentially influenced by various factors such as changing consumer preferences or global economic conditions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Women Activewear Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Women Activewear Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Women Activewear Market - Industry Life Cycle |
3.4 Tanzania Women Activewear Market - Porter's Five Forces |
3.5 Tanzania Women Activewear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Tanzania Women Activewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Tanzania Women Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness among Tanzanian women |
4.2.2 Growing adoption of athleisure trend in the region |
4.2.3 Rising disposable income leading to higher spending on activewear |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality activewear brands in Tanzania |
4.3.2 Price sensitivity among consumers in the region |
5 Tanzania Women Activewear Market Trends |
6 Tanzania Women Activewear Market, By Types |
6.1 Tanzania Women Activewear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Women Activewear Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Tanzania Women Activewear Market Revenues & Volume, By Tops & T-Shirts, 2021- 2031F |
6.1.4 Tanzania Women Activewear Market Revenues & Volume, By Sweatpants & Yoga Pants, 2021- 2031F |
6.1.5 Tanzania Women Activewear Market Revenues & Volume, By Skirts & Skorts, 2021- 2031F |
6.1.6 Tanzania Women Activewear Market Revenues & Volume, By Tracksuits, 2021- 2031F |
6.1.7 Tanzania Women Activewear Market Revenues & Volume, By Sweatshirts/Jacket, 2021- 2031F |
6.2 Tanzania Women Activewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Women Activewear Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Tanzania Women Activewear Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.4 Tanzania Women Activewear Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Tanzania Women Activewear Market Revenues & Volume, By Other Distribution Channel, 2021- 2031F |
7 Tanzania Women Activewear Market Import-Export Trade Statistics |
7.1 Tanzania Women Activewear Market Export to Major Countries |
7.2 Tanzania Women Activewear Market Imports from Major Countries |
8 Tanzania Women Activewear Market Key Performance Indicators |
8.1 Percentage increase in the number of active female participants in fitness activities |
8.2 Growth in the number of athleisure stores or sections in retail outlets |
8.3 Increase in the average spending on activewear per capita |
9 Tanzania Women Activewear Market - Opportunity Assessment |
9.1 Tanzania Women Activewear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Tanzania Women Activewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Tanzania Women Activewear Market - Competitive Landscape |
10.1 Tanzania Women Activewear Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Women Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |