Market Forecast By Component Type (Airbag Module, Crash Sensors, Monitoring Unit, Others), By Vehicle Type (Passenger Cars, Commercial Vehicle), By Coating Type (Neoprene Coated, Non-Coated, Silicon Coated) And Competitive Landscape
Product Code: ETC9677728 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 62 | No. of Figures: 14 | No. of Tables: 3 | |
Thailand Airbag Systems Market Report thoroughly covers the market by vehicle type & type. Thailand Airbag Systems Market Outlook report provides an unbiased and detailed analysis of the ongoing Thailand Airbag Systems Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
Thailand's airbag system market is experiencing steady growth, driven by several key factors that directly impact the demand for advanced safety technologies in vehicles. The increasing number of road fatalities, particularly in high-risk areas such as the Kabin Buri-Wang Nam Khiao and San Pu Khao Tone intersections, highlights the urgent need for enhanced vehicle safety systems. This growing awareness of road safety has led to higher demand for airbag systems, as they are essential in protecting passengers during collisions.
Additionally, the expansion of automotive OEMs, particularly Chinese manufacturers such as MG, BYD, and Great Wall Motor (GWM), has contributed to a surge in vehicle production in Thailand. These manufacturers are scaling up their operations, aiming to support vehicle exports to ASEAN markets, which directly increases the need for advanced safety features such as airbags to meet international standards. In 2024, Thailand produced vehicles, in which a number of units were assembled for domestic distribution. As vehicle production continues to rise, including the increase in 2023, the demand for airbag systems grows in tandem.
According to 6Wresearch, Thailand Airbag Systems Market revenue is projected to grow at a CAGR of 4.7% during 2025E-2031F. This growth is driven by the rapid expansion of the automotive sector. As the Thai government aims to position Thailand as a prominent regional hub for Electric Vehicle (EV) manufacturing in alignment with the policy, this will significantly increase the demand for advanced safety systems, including airbags. The government's target to produce Zero Emission Vehicles (ZEVs) by 2030 equating that, it would directly impact the airbag market, as ZEVs, including EVs and hybrid models, require specialized airbag systems to meet new safety standards.
Additionally, Thailand's vehicle production is expected to rise in 2025, reflecting the country’s growing automotive output. As more vehicles are produced, particularly hybrid and electric models, the need for advanced airbag systems would increase to meet both local and international safety standards, ensuring the protection of passengers in a growing fleet of modern vehicles. Moreover, significant investments by automotive OEMs, such as Mazda’s investment in establishing an MHEV manufacturing hub and Changan’s investment to build its first overseas EV production plant in Thailand, would further boost the demand for airbag systems. These investments signal the increasing production of more advanced, hybrid, and electric vehicles, all of which require tailored airbag solutions to ensure passenger safety, thus driving growth in the airbag systems market in Thailand.
By 2031, pickup trucks are projected to experience the highest revenue growth rate in Thailand's airbag systems market. This surge is driven by the government's favourable tax policies, which impose significantly lower excise taxes on pickup trucks compared to passenger vehicles. For instance, the excise tax on pickup trucks can be low, as depending on emissions and body style, whereas passenger cars face higher rates. This tax advantage has led to pickup trucks accounting for Thailand's vehicle market share, making them a dominant segment in the automotive industry.
By 2031, knee airbags are expected to experience the highest growth rate in the Thailand Airbag Systems Market, driven by the rising demand for advanced safety features in electric vehicles (EVs) and the government’s policy. As Thailand aims to manufacture its total vehicle production as Zero Emission Vehicles (ZEVs) by 2030, the adoption of knee airbags would increase, particularly in higher-end and electric models. With the growing emphasis on occupant protection in EVs, including enhanced safety configurations, knee airbags would play a critical role in meeting both regulatory standards and consumer expectations, driving their market growth.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Key Highlights of the Report |
2.2. Report Description |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Thailand Airbag Systems Market Overview |
3.1. Thailand Airbag Systems Market Revenues (2021-2031F) |
3.2. Thailand Airbag Systems Market Industry Life Cycle |
3.3. Thailand Airbag Systems Market Porter’s Five Forces Model |
4. Thailand Airbag Systems Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Thailand Airbag Systems Market Evolution & Trends |
6. Thailand Airbag Systems Market Overview, By Vehicle Type |
6.1. Thailand Airbag Systems Market Revenue Share, By Vehicle Type (2024 & 2031F) |
6.1.1. Thailand Airbag Systems Market Revenues, By Pickup Truck (2021-2031F) |
6.1.2. Thailand Airbag Systems Market Revenues, By Passenger Car (2021-2031F) |
6.1.3. Thailand Airbag Systems Market Revenues, By Commercial Vehicle (2021-2031F) |
7. Thailand Airbag Systems Market Overview, By Type |
7.1. Thailand Airbag Systems Market Revenue Share, By Type (2024 & 2031F) |
7.1.1. Thailand Airbag Systems Market Revenues, By Front (2021-2031F) |
7.1.2. Thailand Airbag Systems Market Revenues, By Side & Curtain (2021-2031F) |
7.1.3. Thailand Airbag Systems Market Revenues, By Knee (2021-2031F) |
7.1.4. Thailand Airbag Systems Market Revenues, By Others (2021-2031F) |
8. Thailand Airbag Systems Market Key Performance Indicators |
9. Thailand Airbag Systems Market Opportunity Assessment |
9.1. Thailand Airbag Systems Market Opportunity Assessment, By Vehicle Type (2031F) |
9.2. Thailand Airbag Systems Market Opportunity Assessment, By Type (2031F) |
10. Thailand Airbag Systems Market Competitive Landscape |
10.1. Thailand Airbag Systems Market Revenue Ranking, By Top 3 Companies (CY2024) |
10.2. Thailand Airbag Systems Market Key Companies Competitive Benchmarking, By Technical & Operating Parameters |
11. Company Profiles |
11.1. Autoliv Thailand Ltd. |
11.2. Daicel Safety Systems (Thailand) Co., Ltd. |
11.3. Summit Group |
11.4. ZF LIFETEC |
11.5. Asian Honda Motor Co., Ltd. |
11.6. Ashimori (Thailand) Co., Ltd. |
11.7. Joyson Safety Systems |
11.8. Robert Bosch Limited |
11.9. Toyoda Gosei (Thailand) Co., Ltd. |
11.10. Nihon Plast Thailand Co., Ltd. |
12. Key Strategic Recommendations |
13. Disclaimer |
List of figures |
1. Thailand Airbag Systems Market Revenues, 2021-2031F ($ Million) |
2. Thailand Number of Traffic Accident Casualties, By Road, 2021-2023 |
3. Thailand Crash Occurrence, By Site, April 2025 |
4. Thailand Top Automotive OEMs (by Volume of Vehicles Sold 2024) |
5. Thailand Airbag Systems Market Revenue Share, By Vehicle Type, 2024 and 2031F |
6. Thailand Airbag Systems Market Revenue Share, By Type, 2024 and 2031F |
7. Thailand Motor Vehicle Production, 2021-2025E (Million Units) |
8. Thailand Motor Vehicle Domestic Sales, By Type 2021-2025E (Thousand Units) |
9. Thailand Motor Vehicle Production, By Type 2021-2025E (Thousand Units) |
10. Thailand Newly Registered Cars, By Fuel Type, Aug 2024-Dec 2024 (Units) |
11. Thailand Airbag Systems Market Opportunity Assessment, By Vehicle Type, 2031F |
12. Thailand Airbag Systems Market Opportunity Assessment, By Type, 2031F |
13. Thailand Airbag Systems Market Revenue Ranking, By Companies, CY 2024 |
14. Thailand New Battery Electric Car Registrations 2021-2027F |
List of Table |
1. Thailand Airbag Systems Market Revenues, By Vehicle Type, 2021-2031F ($ Million) |
2. Thailand Airbag Systems Market Revenues, By Type, 2021-2031F ($ Million) |
3. Thailand ZEV Cumulative Volume Target 2030 (Thousand Units) |