Product Code: ETC049445 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The arts and crafts market in Thailand has been a vibrant and diverse industry, offering a wide range of traditional and contemporary handmade products. It includes various items such as ceramics, textiles, woodwork, jewelry, paintings, sculptures, and more. The market has shown steady growth and resilience, attracting both domestic and international tourists looking for unique and culturally rich souvenirs. Before the Covid-19 pandemic, the market was experiencing steady growth, with increasing demand from tourists and a growing appreciation for locally-made, handcrafted products. However, the pandemic`s impact temporarily hampered market growth, affecting tourism and consumer spending.
Thailand arts and crafts are deeply rooted in its rich cultural heritage and traditions, making them popular among tourists seeking authentic experiences and unique products. The country`s booming tourism industry played a crucial role in driving the arts and crafts market, with tourists often purchasing souvenirs and handicrafts as mementos of their visit. Apart from tourism, there was also a strong domestic market for arts and crafts, with locals appreciating and supporting traditional craftsmanship. The rise of e-commerce platforms made it easier for artists and artisans to reach a broader audience, both domestically and internationally.
Inexpensive mass-produced items, often imported, posed a challenge to locally-made, handmade products, especially in tourist areas. As Thailand modernizes, there is a concern about preserving traditional crafting techniques and passing them on to the next generations. Fluctuations in the Thailand economy could impact consumer spending on non-essential items like arts and crafts.
The Covid-19 pandemic had a severe impact on the Thailand arts and crafts market. With international travel restrictions and lockdowns, the number of tourists visiting the country plummeted. As a result, artisans and craftsmen relying heavily on tourism sales experienced a sharp decline in their income. Many handicraft shops and markets faced closures, and there were lay-offs in the industry. On the positive side, some artisans adapted to the situation by shifting their focus to online platforms and engaging in virtual marketing and sales efforts.
The Thailand arts and crafts market consists of numerous artists, artisans, small businesses, and cooperatives. Some key players and renowned craft centers in Thailand include: Chiang Mai Celadon, Jim Thompson, Ban Bat Village, Bo Sang Umbrella Village, Hill Tribe Artisans, Nang Loeng Market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Arts and Crafts Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Arts and Crafts Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Arts and Crafts Market - Industry Life Cycle |
3.4 Thailand Arts and Crafts Market - Porter's Five Forces |
3.5 Thailand Arts and Crafts Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Arts and Crafts Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Thailand Arts and Crafts Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Arts and Crafts Market Trends |
6 Thailand Arts and Crafts Market, By Types |
6.1 Thailand Arts and Crafts Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Arts and Crafts Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Arts and Crafts Market Revenues & Volume, By Drawing Pen, 2021-2031F |
6.1.4 Thailand Arts and Crafts Market Revenues & Volume, By Paints and Stains, 2021-2031F |
6.1.5 Thailand Arts and Crafts Market Revenues & Volume, By Craft Tools, 2021-2031F |
6.1.6 Thailand Arts and Crafts Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Arts and Crafts Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Arts and Crafts Market Revenues & Volume, By Home Use, 2021-2031F |
6.2.3 Thailand Arts and Crafts Market Revenues & Volume, By Commercial Use, 2021-2031F |
6.2.4 Thailand Arts and Crafts Market Revenues & Volume, By Educational Use, 2021-2031F |
7 Thailand Arts and Crafts Market Import-Export Trade Statistics |
7.1 Thailand Arts and Crafts Market Export to Major Countries |
7.2 Thailand Arts and Crafts Market Imports from Major Countries |
8 Thailand Arts and Crafts Market Key Performance Indicators |
9 Thailand Arts and Crafts Market - Opportunity Assessment |
9.1 Thailand Arts and Crafts Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Arts and Crafts Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Thailand Arts and Crafts Market - Competitive Landscape |
10.1 Thailand Arts and Crafts Market Revenue Share, By Companies, 2024 |
10.2 Thailand Arts and Crafts Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |