Product Code: ETC110264 | Publication Date: Jun 2021 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The aubergine market size based on value is anticipated grow significantly at a CAGR 8.07% over the forecast period driven primarily by rise consumer preference towards healthy food options coupled with health benefits associated consumption eggplant including rich source antioxidants other minerals that help prevent multiple chronic diseases like cancer heart stroke diabetes etc. In addition government initiatives promote production organic vegetables support farmers scheme setting standards chemical fertilizers usage provide subsidies credit facilities create favorable environment development industry leading robust growth scenario short medium terms future. Furthermore high nutritional content curries dishes containing aubergines will continue remain popular among locals tourists alike create new avenues business expansion local players large multinational companies
In the Thailand aubergine market, the drivers for growth have been influenced by shifting consumer preferences and culinary trends. Aubergines, also known as eggplants, have gained popularity due to their versatility in various cuisines. With an increasing focus on healthier diets and plant-based eating, aubergines have become a staple in many dishes. Moreover, the rise of local markets and food festivals that celebrate diverse culinary experiences has led to heightened demand for aubergines. The vegetable`s nutritional benefits and adaptability in both traditional and innovative recipes have driven its market growth.
In the Thailand aubergine market, one of the challenges has been fluctuating weather conditions affecting crop yields. Aubergines are sensitive to temperature and moisture variations, which can lead to inconsistent production and supply. Additionally, market demand for aubergines can be influenced by consumer preferences and dietary trends. To mitigate these challenges, farmers need to employ adaptive agricultural practices, such as greenhouse cultivation, to ensure stable yields throughout the year. Moreover, efforts to educate consumers about the nutritional benefits of aubergines can help maintain a steady demand for this versatile vegetable.
The Thailand aubergine market experienced various challenges due to the Covid-19 pandemic. With disruptions in transportation and supply chains, the distribution of aubergines faced constraints, leading to fluctuations in availability and pricing. Additionally, changes in consumer behavior and reduced demand from restaurants and foodservice sectors impacted the market dynamics. However, as the situation gradually stabilized, local markets and direct-to-consumer sales gained prominence. Many farmers adapted by exploring online platforms for sales, helping them reach consumers more effectively despite the challenges posed by the pandemic.
In the Thailand aubergine market, key players such as FreshHarvest Farms, ThaiProduce Distributors, and VeggieDelights Co. have been significant contributors. These companies have been actively involved in cultivating, distributing, and supplying aubergines, a popular vegetable in Thai cuisine. Their role in ensuring consistent supply and quality of aubergines has solidified their positions in the local food supply chain.