Product Code: ETC4452746 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Augmented Reality (AR) Market is experiencing growth as AR technology enhances user experiences and provides new opportunities in various sectors, including gaming, retail, and education. AR overlays digital content onto the real world, offering interactive and informative experiences. Thailand growing interest in AR applications and the development of AR content is driving the market forward. As more businesses recognize the potential of AR for customer engagement and operational efficiency, the market is set to expand further.
The Thailand Augmented Reality market is witnessing robust growth, propelled by the adoption of AR technology in various industries, including gaming, retail, and education. Augmented reality overlays digital information onto the real world, enhancing user experiences and interactions. The market benefits from the increasing use of AR in mobile applications, advertising, and training simulations. Additionally, the deployment of AR for industrial maintenance, medical visualization, and virtual try-on experiences contributes to the market momentum, addressing the evolving needs of immersive and interactive technologies in Thailand dynamic landscape of digital transformation and experiential marketing.
Despite the promising outlook for Augmented Reality (AR) in Thailand, the market encounters challenges related to user acceptance and integration into daily life. Overcoming the skepticism and concerns about privacy and security associated with AR technologies represents a significant hurdle. Moreover, creating compelling and useful AR applications that resonate with diverse consumer segments poses a creative and technical challenge for developers and businesses operating in this space.
The Thailand Augmented Reality (AR) Market faced challenges during the COVID-19 pandemic, with disruptions in retail, education, and tourism. However, the market demonstrated resilience as businesses and individuals recognized the importance of AR for enhancing real-world environments with digital information. The increased emphasis on remote assistance and the demand for interactive AR experiences contributed to the market recovery. The pandemic underscored the significance of AR in creating engaging and interactive content, driving investments in technologies that support advancements in AR applications, tracking accuracy, and device compatibility for diverse industries.
Transforming the way users interact with the digital world, key players such as Google LLC and Apple Inc. contribute significantly to the Augmented Reality market in Thailand. Google LLC, with its ARCore platform, provides tools for developing augmented reality applications. Apple Inc., through its ARKit, integrates augmented reality capabilities into iOS devices, influencing the adoption of AR in Thailand. These companies play a crucial role in popularizing augmented reality experiences, from gaming to navigation and education.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Augmented Reality Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Augmented Reality Market - Industry Life Cycle |
3.4 Thailand Augmented Reality Market - Porter's Five Forces |
3.5 Thailand Augmented Reality Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.6 Thailand Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 Thailand Augmented Reality Market Revenues & Volume Share, By Device Type, 2021 & 2031F |
3.8 Thailand Augmented Reality Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones and tablets in Thailand |
4.2.2 Growing demand for immersive and interactive technologies |
4.2.3 Rise in investments and collaborations in the augmented reality sector in Thailand |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of augmented reality technology among consumers |
4.3.2 High costs associated with developing and implementing augmented reality solutions in Thailand |
4.3.3 Lack of skilled professionals in the augmented reality industry in Thailand |
5 Thailand Augmented Reality Market Trends |
6 Thailand Augmented Reality Market, By Types |
6.1 Thailand Augmented Reality Market, By Technology |
6.1.1 Overview and Analysis |
6.1.2 Thailand Augmented Reality Market Revenues & Volume, By Technology, 2021-2031F |
6.1.3 Thailand Augmented Reality Market Revenues & Volume, By Marker-Based AR Technology, 2021-2031F |
6.1.4 Thailand Augmented Reality Market Revenues & Volume, By Markerless AR Technology, 2021-2031F |
6.1.5 Thailand Augmented Reality Market Revenues & Volume, By Anchor-Based AR Technology, 2021-2031F |
6.2 Thailand Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Thailand Augmented Reality Market Revenues & Volume, By Hardware, 2021-2031F |
6.2.3 Thailand Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.3 Thailand Augmented Reality Market, By Device Type |
6.3.1 Overview and Analysis |
6.3.2 Thailand Augmented Reality Market Revenues & Volume, By HUDs, 2021-2031F |
6.3.3 Thailand Augmented Reality Market Revenues & Volume, By HMDs, 2021-2031F |
6.4 Thailand Augmented Reality Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Thailand Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.4.3 Thailand Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
6.4.4 Thailand Augmented Reality Market Revenues & Volume, By Enterprise (Manufacturing), 2021-2031F |
6.4.5 Thailand Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.4.6 Thailand Augmented Reality Market Revenues & Volume, By Aerospace & Defense, 2021-2031F |
6.4.7 Thailand Augmented Reality Market Revenues & Volume, By Energy, 2021-2031F |
6.4.8 Thailand Augmented Reality Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Thailand Augmented Reality Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Augmented Reality Market Import-Export Trade Statistics |
7.1 Thailand Augmented Reality Market Export to Major Countries |
7.2 Thailand Augmented Reality Market Imports from Major Countries |
8 Thailand Augmented Reality Market Key Performance Indicators |
8.1 Average session duration of augmented reality applications in Thailand |
8.2 Number of augmented reality app downloads in Thailand |
8.3 Percentage increase in investments in the augmented reality sector in Thailand |
9 Thailand Augmented Reality Market - Opportunity Assessment |
9.1 Thailand Augmented Reality Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.2 Thailand Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 Thailand Augmented Reality Market Opportunity Assessment, By Device Type, 2021 & 2031F |
9.4 Thailand Augmented Reality Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Augmented Reality Market - Competitive Landscape |
10.1 Thailand Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 Thailand Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |