Thailand Automotive Software Market (2025-2031) Outlook | Trends, Growth, Share, Industry, Analysis, Companies, Forecast, Revenue, Size & Value
Market Forecast By Application (ADAS & Safety, Connected Services, Autonomous Driving, HMI, V2X, Infotainment), By Software Layer (OS, Middleware, Application), By Application (Charging, Battery, V2G) And Competitive Landscape
| Product Code: ETC4568246 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Thailand Automotive Software Market Synopsis
The Thailand Automotive Software market is witnessing significant transformation as vehicles become more connected and automated. Software solutions play a crucial role in enhancing vehicle performance, safety, and the overall driving experience. This market encompasses software for in-vehicle infotainment, navigation, advanced driver assistance systems (ADAS), and more. As automotive technology advances, the demand for sophisticated software solutions is growing. Both domestic and international software companies are actively participating in this market to meet the evolving needs of Thai consumers.
Drivers of the Market
The Thailand Automotive Software Market is witnessing significant growth as vehicles become more connected and software-driven. Automotive software encompasses a wide range of applications, including infotainment systems, advanced driver assistance systems (ADAS), and vehicle control algorithms. The market expansion is driven by Thailand commitment to smart and connected vehicles, fostering a robust ecosystem of automotive software development, and meeting the demand for innovative software solutions in the automotive industry.
Challenges of the Market
The Thailand Automotive Software Market encounters challenges driven by the increasing complexity of automotive software and the need for continuous updates. The market faces hurdles related to standardization and compatibility as different automotive manufacturers adopt diverse software solutions. Additionally, cybersecurity concerns and the protection of sensitive vehicle data pose challenges for software developers. The market also contends with the need for skilled professionals in software development and maintenance. Collaborative efforts between the automotive industry, regulatory bodies, and software developers are crucial to addressing these challenges and ensuring the secure and efficient integration of software into vehicles.
COVID-19 Impact on the Market
The Thailand Automotive Software Market faced challenges amid the COVID-19 pandemic as disruptions in software development activities and changes in automotive priorities impacted the adoption of automotive software solutions. The restrictions on movement and economic uncertainties led to temporary delays in software integrations. However, the market recovered post-pandemic as automotive companies focused on connected vehicles, autonomous driving, and in-vehicle infotainment, driving the demand for advanced automotive software solutions.
Key Players in the Market
In the Thailand Automotive Software Market, key players such as Continental AG, Robert Bosch GmbH, and Aptiv PLC play pivotal roles. Continental AG, a major contributor, specializes in providing automotive software solutions that encompass various applications, including vehicle connectivity and automation. Their expertise in software development positions Continental as a key player in the automotive software market in Thailand, supporting the integration of advanced technologies in modern vehicles.
Key Highlights of the Report:
- Thailand Automotive Software Market Outlook
- Market Size of Thailand Automotive Software Market, 2024
- Forecast of Thailand Automotive Software Market, 2031
- Historical Data and Forecast of Thailand Automotive Software Revenues & Volume for the Period 2021-2031
- Thailand Automotive Software Market Trend Evolution
- Thailand Automotive Software Market Drivers and Challenges
- Thailand Automotive Software Price Trends
- Thailand Automotive Software Porter's Five Forces
- Thailand Automotive Software Industry Life Cycle
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By ADAS & Safety for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Connected Services for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Autonomous Driving for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By HMI for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By V2X for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Infotainment for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Software Layer for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By OS for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Middleware for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Charging for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By Battery for the Period 2021-2031
- Historical Data and Forecast of Thailand Automotive Software Market Revenues & Volume By V2G for the Period 2021-2031
- Thailand Automotive Software Import Export Trade Statistics
- Market Opportunity Assessment By Application
- Market Opportunity Assessment By Software Layer
- Market Opportunity Assessment By Application
- Thailand Automotive Software Top Companies Market Share
- Thailand Automotive Software Competitive Benchmarking By Technical and Operational Parameters
- Thailand Automotive Software Company Profiles
- Thailand Automotive Software Key Strategic Recommendations
What are the new business and investment opportunities in the Thailand automotive software market?
Emerging trends such as the rise of electric vehicles (EVs) and autonomous driving technology present lucrative opportunities for companies like Bosch, Continental, and NVIDIA to develop software solutions tailored for the Thai automotive industry.
The future outlook of the Thailand automotive software market is expected to be influenced by trends such as the increasing adoption of connected car technologies by major automakers like Toyota, Honda, and Nissan, the rising demand for advanced driver assistance systems (ADAS) in vehicles, and the emergence of local software development companies specializing in automotive applications.
In the Thailand automotive software market, key competitors include companies like Bosch, Continental, and Delphi Technologies. Bosch focuses on providing advanced driver assistance systems, Continental specializes in vehicle connectivity solutions, and Delphi Technologies offers innovative powertrain technologies. These companies position themselves as leaders in their respective areas of expertise, aiming to drive innovation and enhance efficiency in the automotive sector in Thailand.
Customers in the Thailand automotive software market are increasingly demanding intuitive user interfaces and seamless integration with their existing systems. For example, Thai consumers show a preference for vehicles equipped with advanced driver assistance systems (ADAS) such as those offered by Toyota and Honda, highlighting a growing interest in safety features. Additionally, there is a rising expectation for software solutions that offer customization options to meet individual needs, as seen with the popularity of apps like NissanConnect in the Thai market.
In Thailand, consumers are increasingly demanding seamless connectivity and advanced infotainment systems in their vehicles, leading to a rise in the adoption of software solutions by automakers like Toyota and Honda. Moreover, the government's push towards promoting electric vehicles through incentives and policies is driving the integration of software for battery management and charging infrastructure development in the automotive sector. Additionally, the emergence of autonomous driving technology is fueling the demand for software solutions that enhance vehicle safety and performance, with companies like Nissan and BMW investing in research and development in this area.
6Wresearch actively monitors the Thailand Automotive Software Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Automotive Software Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Automotive Software Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Automotive Software Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Automotive Software Market - Industry Life Cycle |
3.4 Thailand Automotive Software Market - Porter's Five Forces |
3.5 Thailand Automotive Software Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Thailand Automotive Software Market Revenues & Volume Share, By Software Layer, 2021 & 2031F |
3.7 Thailand Automotive Software Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Automotive Software Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for connected car technology in Thailand |
4.2.2 Government initiatives to promote the adoption of electric vehicles |
4.2.3 Growing focus on enhancing vehicle safety and security features in the automotive sector |
4.3 Market Restraints |
4.3.1 High initial investment costs associated with implementing automotive software solutions |
4.3.2 Limited awareness and understanding of the benefits of advanced software solutions among some automotive companies in Thailand |
5 Thailand Automotive Software Market Trends |
6 Thailand Automotive Software Market, By Types |
6.1 Thailand Automotive Software Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Automotive Software Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Thailand Automotive Software Market Revenues & Volume, By ADAS & Safety, 2021-2031F |
6.1.4 Thailand Automotive Software Market Revenues & Volume, By Connected Services, 2021-2031F |
6.1.5 Thailand Automotive Software Market Revenues & Volume, By Autonomous Driving, 2021-2031F |
6.1.6 Thailand Automotive Software Market Revenues & Volume, By HMI, 2021-2031F |
6.1.7 Thailand Automotive Software Market Revenues & Volume, By V2X, 2021-2031F |
6.1.8 Thailand Automotive Software Market Revenues & Volume, By Infotainment, 2021-2031F |
6.2 Thailand Automotive Software Market, By Software Layer |
6.2.1 Overview and Analysis |
6.2.2 Thailand Automotive Software Market Revenues & Volume, By OS, 2021-2031F |
6.2.3 Thailand Automotive Software Market Revenues & Volume, By Middleware, 2021-2031F |
6.2.4 Thailand Automotive Software Market Revenues & Volume, By Application, 2021-2031F |
6.3 Thailand Automotive Software Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Automotive Software Market Revenues & Volume, By Charging, 2021-2031F |
6.3.3 Thailand Automotive Software Market Revenues & Volume, By Battery, 2021-2031F |
6.3.4 Thailand Automotive Software Market Revenues & Volume, By V2G, 2021-2031F |
7 Thailand Automotive Software Market Import-Export Trade Statistics |
7.1 Thailand Automotive Software Market Export to Major Countries |
7.2 Thailand Automotive Software Market Imports from Major Countries |
8 Thailand Automotive Software Market Key Performance Indicators |
8.1 Percentage increase in the number of vehicles equipped with automotive software |
8.2 Average time taken to integrate new software solutions into vehicles |
8.3 Number of partnerships between automotive software providers and local automotive companies |
9 Thailand Automotive Software Market - Opportunity Assessment |
9.1 Thailand Automotive Software Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Thailand Automotive Software Market Opportunity Assessment, By Software Layer, 2021 & 2031F |
9.3 Thailand Automotive Software Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Automotive Software Market - Competitive Landscape |
10.1 Thailand Automotive Software Market Revenue Share, By Companies, 2024 |
10.2 Thailand Automotive Software Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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