| Product Code: ETC032745 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend for bakery products in 2024 showed a notable growth rate of 18.75%, with a compound annual growth rate (CAGR) of 11.71% from 2020 to 2024. This uptick can be attributed to a surge in consumer demand for diverse bakery offerings, indicating a strong import momentum in the market.
Thailand Bakeries Products Market is expected to witness a steady growth during the forecast period (2025-2031). The market is driven by increasing demand for bakery products, rising disposable incomes, and changing dietary patterns. Innovative product launches and growing popularity of online grocery shopping are also contributing to the market???s expansion. Furthermore, factors such as growth in organized retail sector, easy availability of raw materials due to local production, presence of established international as well as regional players are boosting the market???s growth. However, fluctuating prices of wheat flour and high cost associated with ingredients may hamper the Thailand bakeries products market over the forecast period.
Increase in demand for convenient food items that can be consumed on-the-go has spurred sales of baked goods across Thailand. This factor has been instrumental in driving the regional bakery industry`s growth since 2012. Moreover, innovative product launches from established brands have further encouraged consumers to try new varieties that suit their tastes and preferences better than conventional offerings. Accessibility to modern electronic gadgets such as refrigerators or microwaves has enabled people living in urban areas to purchase frozen cakes or pastries which require minimal effort while preparing them at home. This factor along with increased wages due higher economic development level has led households having greater purchasing power which is ultimately leading towards rise in sale of bakery products across Thailand thereby augmenting revenue generation from this segment significantly over few years ahead.
High price volatility often affects margins earned by bakeries across various regions within Thailand owing to continual changes observed in prices charged by suppliers for both wheat flour & other related ingredients required while processing different types of baked good flavors sold within country.In addition, rising transport costs incurred during delivery process combined with low bargaining power held by smaller scale bakeries against big vendors exacerbates margin pressure faced by companies operating within this region. Continuous fluctuations witnessed throughout ingredient markets renders it difficult for organizations present within Thailand bakery industry landscape so set fixed selling rates on finished goods produced resulting into unpredictable profitability levels experienced over short & long term periods. Moreover, high entry barriers posed due expensive nature attached with setting up automated production units also restricts small businesses from competing head -on ??? head against larger competitors present locally.
The COVID-19 pandemic has had an adverse effect on Thailand bakery products market, leading to considerable losses in revenue. The country`s government imposed a nationwide lockdown at the beginning of April 2025 which affected the production and sale of bakery products significantly.
Due to these factors, some of the major players in the Thailand bakeries industry such as Central Food Retail Co., Ltd., CPF (Thailand) Public Company Limited (CPFT), Dusit Thani PCL (DTH) and KFC Corporation are suffering losses from decreased sales as well as disruption caused by supply chain issues related to ingredient shortages or transportation difficulties. In response to these challenges faced by businesses within the sector, many companies are offering promotions such as discounts on certain items or delivery services via apps like GrabFood or Line Man which allow customers more convenience when ordering food from home. Companies are also focusing on new product innovations such as specialized breads and pastries with unique flavors which cater towards younger generations who may be looking for something different than traditional offerings available at local bakeries.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Bakeries Products Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Bakeries Products Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Bakeries Products Market - Industry Life Cycle |
3.4 Thailand Bakeries Products Market - Porter's Five Forces |
3.5 Thailand Bakeries Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Bakeries Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Bakeries Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Bakeries Products Market Trends |
6 Thailand Bakeries Products Market, By Types |
6.1 Thailand Bakeries Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Bakeries Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Bakeries Products Market Revenues & Volume, By Bread & Rolls, 2021-2031F |
6.1.4 Thailand Bakeries Products Market Revenues & Volume, By Cakes & Pastries, 2021-2031F |
6.1.5 Thailand Bakeries Products Market Revenues & Volume, By Cookies, 2021-2031F |
6.1.6 Thailand Bakeries Products Market Revenues & Volume, By Tortillas, 2021-2031F |
6.1.7 Thailand Bakeries Products Market Revenues & Volume, By Pretzels, 2021-2031F |
6.1.8 Thailand Bakeries Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Bakeries Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Bakeries Products Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Thailand Bakeries Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Thailand Bakeries Products Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.5 Thailand Bakeries Products Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Bakeries Products Market Import-Export Trade Statistics |
7.1 Thailand Bakeries Products Market Export to Major Countries |
7.2 Thailand Bakeries Products Market Imports from Major Countries |
8 Thailand Bakeries Products Market Key Performance Indicators |
9 Thailand Bakeries Products Market - Opportunity Assessment |
9.1 Thailand Bakeries Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Bakeries Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Bakeries Products Market - Competitive Landscape |
10.1 Thailand Bakeries Products Market Revenue Share, By Companies, 2024 |
10.2 Thailand Bakeries Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |