Thailand Beer Market (2025-2031) | Analysis, Value, Trends, Revenue, Share, Outlook, Forecast, Companies, Growth, Size & Industry

Thailand Beer Market Highlights

Topics Covered in the Thailand Beer Market Report

The Thailand Beer Market report comprehensively covers the market by type, category, packaging and production. It provides an unbiased and insightful analysis of current market trends, growth opportunities, challenges, and key drivers. It serves as a valuable resource for stakeholders to align their strategies with evolving market dynamics.

Thailand Beer Market Synopsis

The Thailand beer market is having tremendous growth. The market growth is supported by rising drinking culture among youth and increasing spending power of people. The market is characterized by dominant macro-breweries and increasing craft and premium segments. Key trends within this market include consumers' rising taste and preferences for flavored and premium beers. Further riding tourism in Thailand further increases the expansion of this industry, as demand is propelled by both locals and foreigners.

Thailand Beer Market size is expected to grow at a significant CAGR of 13.52% during the forecast period 2025–2031. The market growth is driven by numerous factors. Key drivers include the rising disposable income of consumers and rising consumption of beer by both young and older populations. Further, increased tourism in Thailand also bolsters this industry expansion. An increasing surge for high-quality and flavorful beer can be seen by the population of Thailand. Further, Thailand Beer Market Growth is being supported by licensing laws that allow microbreweries to operate legally. The intensified competition from both local and international brands is bringing innovation within the industry.

Market Challenges

The Thailand beer Industry faces various challenges in its path of growth. The challenges within the market include higher exercise prices and stringent regulatory laws set up by the government. The stringent government regulation hinders small manufacturers from entering into this industry. Further, economic instability and raw material price fluctuation limit the market expansion. High pricing of beer and lower shelf life are also major challenges for this industry. Altogether the manufacturers need to overcome these challenges to have a strong foothold within the market.

Thailand Beer Market Trends

The Thailand Beer Market is witnessing fast digital transformation, with breweries using AI-based platforms for targeted promotions and online sales. These tools increase customer interaction and real-time feedback. Moreover, brands are adopting omnichannel retail strategies—integrating physical stores with e-commerce through services like click-and-collect, direct home delivery, and loyalty-driven mobile apps. This creates a seamless customer experience, allowing consumers to explore, purchase, and engage across platforms, strengthening brand loyalty and retail efficiency.

Investment Opportunities in the Thailand Beer Market

There are strong investment opportunities within the Thailand Beer Market through expansion of digital commerce platforms, fintech integrations, and cold-chain logistics to support rising online sales. Urban consumers increasingly demand convenience and variety in beer purchases. Furthermore, retail infrastructure upgrades—including craft beer taprooms, boutique bars, and microbrewery spaces—offer high-return opportunities. These ventures enhance brand experience and tap into the growing premium and craft segments, while distribution center modernization improves supply chain efficiency across regions.

Leading Players in the Thailand Beer Market

Key players in the Thailand Beer Market include Boon Rawd Brewery (Singha, Leo), Thai Beverage (Chang, Archa), and TAPB (Heineken, Tiger), alongside emerging craft brewers. Their strong distribution, brand strategies, and premium offerings strengthen Thailand Beer Market Share, influencing industry growth through innovation, consumer engagement, and expanding presence in both mainstream and craft segments.

Government Regulations Introduced in the Thailand Beer Market

According to Thai government data, the Excise Act No. 2 B.E. 2568—known as the Community Liquor Act—came into effect in June 2025, easing licensing for small-scale brewers and community enterprises. This reform encourages regional diversity and supports craft brewery growth. Additional initiatives include updated excise tax structures and tourism-driven programs that promote microbreweries. These measures aim to liberalize the beer market, stimulate innovation, and expand Thailand’s beer industry beyond its traditional macro-brewery dominance.

Future Insights of the Thailand Beer Industry

The future of Thailand Beer Market will likely be influenced by the increasing popularity of craft and ultra-premium segments, a rise in tourism, and further regulatory liberalization. Producers who invest in digital interaction, environmental packaging, and flavor innovation will secure a competitive advantage. Obstacles such as alterations in tax policy and economic adversities persist. However, the proliferation of microbrewery licensing, the rise of e-commerce, and the enhancement of experiential retail can diversify consumption. The Thailand Beer Industry is set for significant transition, integrating tradition with modernization to attract changing consumer and investor interest.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Craft Brewery to Dominate the Market – By Production

According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the craft brewery segment is the fastest growing due to rising consumer demand for unique flavors and artisanal brewing methods. It appeals to younger demographics seeking premium, diverse beer experiences.

Premium to Dominate the Market – By Category

The premium category is expanding rapidly as consumers shift towards higher-quality beers with distinct taste profiles. Increasing disposable income and preference for exclusive products drive growth in this segment.

Glass Packaging to Dominate the Market – By Packaging

Glass packaging leads due to its premium appeal and better preservation qualities. Consumers associate glass bottles with higher quality, making it preferred for premium and craft beers.

Lager to Dominate the Market – By Type

Lager remains the fastest growing type owing to its widespread popularity and versatility. Its lighter taste attracts a broad consumer base across various age groups and occasions.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Thailand Beer Market Outlook
• Market Size of Thailand Beer Market, 2024
• Forecast of Thailand Beer Market, 2031
• Historical Data and Forecast of Thailand Beer Revenues & Volume for the Period 2021-2031
• Thailand Beer Market Trend Evolution
• Thailand Beer Market Drivers and Challenges
• Thailand Beer Price Trends
• Thailand Beer Porter's Five Forces
• Thailand Beer Industry Life Cycle
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Lager for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Ale for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Stout & Porter for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Malt for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Category for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Popular Price for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Premium for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Super Premium for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Packaging for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Glass for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By PET Bottle for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Metal Can for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Production for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Macro-brewery for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Micro-brewery for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Craft Brewery for the Period 2021-2031
• Historical Data and Forecast of Thailand Beer Market Revenues & Volume By Others for the Period 2021-2031
• Thailand Beer Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Category
• Market Opportunity Assessment By Packaging
• Market Opportunity Assessment By Production
• Thailand Beer Top Companies Market Share
• Thailand Beer Competitive Benchmarking By Technical and Operational Parameters
• Thailand Beer Company Profiles
• Thailand Beer Key Strategic Recommendations

Markets Covered

The report offers a comprehensive study of the subsequent market segments:

By Type:

• Lager
• Ale (Stout & Porter)
• Malt
• Others

By Category:

• Popular Price
• Premium
• Super Premium

By Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

By Production:

• Macro Brewery
• Micro Brewery
• Craft Brewery
• Others