Product Code: ETC4413266 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Blockchain technology is making inroads into Thailand media, advertising, and entertainment industry. This market is exploring blockchain potential to improve transparency, reduce fraud, and enhance the monetization of content.
The Thailand Blockchain in Media, Advertising, and Entertainment market is undergoing substantial growth as the media and advertising industry explores the potential of blockchain technology for transparency and efficiency. The adoption of blockchain solutions, including smart contracts, decentralized advertising platforms, and transparent content distribution, is driven by the desire to combat ad fraud, improve content monetization, and enhance audience engagement. As the media and advertising landscape in Thailand evolves, the demand for blockchain solutions is a key driver for market expansion, offering innovative and secure ways to manage and monetize digital content.
The Thailand blockchain in media advertising and entertainment market faces several challenges as it navigates the intersection of emerging blockchain technology and the dynamic media landscape. One major hurdle is the need for industry-wide standardization and collaboration to establish a cohesive and interoperable blockchain ecosystem. Achieving consensus among diverse stakeholders, such as advertisers, content creators, and platforms, poses a challenge due to varying interests and priorities. Additionally, concerns about data privacy and security remain paramount, requiring robust solutions to address these issues and gain the trust of both advertisers and consumers. Furthermore, regulatory uncertainties and the evolving nature of blockchain technology create an environment where navigating legal frameworks becomes a complex task for market participants.
The Thailand Blockchain in Media, Advertising, and Entertainment Market has seen a significant impact from the COVID-19 pandemic, influencing how organizations in the media and entertainment industry leverage blockchain technology. With changes in consumer behavior and an increased focus on transparency and security, businesses in Thailand are adopting blockchain solutions for advertising verification, content rights management, and royalty tracking. The pandemic has accelerated the adoption of technology-driven blockchain platforms, emphasizing the importance of trust and traceability in the media and entertainment ecosystem. As organizations in Thailand navigate the challenges of digital content distribution, the Blockchain in Media, Advertising, and Entertainment market becomes crucial in providing decentralized and secure solutions in the post-pandemic era.
DTAC and True Corporation are key contributors to the Thailand Blockchain in Media Advertising and Entertainment market. These companies play a crucial role in promoting the adoption of blockchain technology in the media and entertainment industry. With features for transparent and secure transactions, smart contracts, and content tracking, blockchain solutions support businesses in Thailand in enhancing transparency, reducing fraud, and improving royalty management in the media and advertising space.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Blockchain in Media, Advertising, and Entertainment Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Blockchain in Media, Advertising, and Entertainment Market - Industry Life Cycle |
3.4 Thailand Blockchain in Media, Advertising, and Entertainment Market - Porter's Five Forces |
3.5 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Providers, 2021 & 2031F |
3.6 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
4 Thailand Blockchain in Media, Advertising, and Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Blockchain in Media, Advertising, and Entertainment Market Trends |
6 Thailand Blockchain in Media, Advertising, and Entertainment Market, By Types |
6.1 Thailand Blockchain in Media, Advertising, and Entertainment Market, By Providers |
6.1.1 Overview and Analysis |
6.1.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Providers, 2021-2031F |
6.1.3 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Application, 2021-2031F |
6.1.4 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Middleware, 2021-2031F |
6.1.5 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Infrastructure, 2021-2031F |
6.2 Thailand Blockchain in Media, Advertising, and Entertainment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Licensing & Rights Management, 2021-2031F |
6.2.3 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Digital Advertising, 2021-2031F |
6.2.4 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Smart Contracts, 2021-2031F |
6.2.5 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Content Security, 2021-2031F |
6.2.6 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Online Gaming, 2021-2031F |
6.2.7 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Payments, 2021-2031F |
6.3 Thailand Blockchain in Media, Advertising, and Entertainment Market, By Enterprise Size |
6.3.1 Overview and Analysis |
6.3.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
6.3.3 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Thailand Blockchain in Media, Advertising, and Entertainment Market Import-Export Trade Statistics |
7.1 Thailand Blockchain in Media, Advertising, and Entertainment Market Export to Major Countries |
7.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Imports from Major Countries |
8 Thailand Blockchain in Media, Advertising, and Entertainment Market Key Performance Indicators |
9 Thailand Blockchain in Media, Advertising, and Entertainment Market - Opportunity Assessment |
9.1 Thailand Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Providers, 2021 & 2031F |
9.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
10 Thailand Blockchain in Media, Advertising, and Entertainment Market - Competitive Landscape |
10.1 Thailand Blockchain in Media, Advertising, and Entertainment Market Revenue Share, By Companies, 2024 |
10.2 Thailand Blockchain in Media, Advertising, and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |