Thailand Candy Market (2025-2031) | Analysis, Trends, Outlook, Industry, Value, Size, Share, Companies, Revenue, Growth & Forecast

Thailand Candy Market Synopsis

The Thailand candy market was valued at USD 2.71 billion in 2025 and is expected to reach a value of USD 3.79 billion by 2031, registering a CAGR of 4.9% during the forecast period (2025-2031). The country has seen an increase in per capita consumption of sugar confectionery products over the past few years due to its growing population and increased purchasing power among consumers. Moreover, factors such as increasing urbanization, rising disposable income levels, changing consumer preferences towards branded candies and chocolates are also driving the growth of this market in Thailand.

Market Drivers

The demand for premium chocolates is on the rise amongst Thailand consumers due to their improving economic conditions and lifestyle choices which lead to more spending power for these luxury items. This trend is further amplified by leading chocolate manufacturers launching innovative packaging designs with more distinct product varieties that appeal to young adult customers who want something indulgent but still affordable. Consumers are becoming increasingly health conscious resulting in an increased preference towards sugar free candy products available in different flavors like mints, gums etc., containing artificial sweeteners instead of sucrose or glucose syrup used commonly in traditional candies & chocolates.Such products offer lower calorie content than regular sweets making them attractive option for health-conscious people looking to satisfy their sweet tooth without compromising on taste or quality.

Challenges of the Market

Due to high taxation rates imposed on non essential items, imports of various candy brands into Thailand have become expensive.This could adversely affect retail sales since many popular international brands offer higher prices as compared local ones Thus, attracting less customers which could possibly limit overall revenue generation from this sector.With lack adequate quality control measures applied while producing locally manufactured brand names, there remains a risk that certain batches may contain lower grade ingredients causing customer dissatisfaction Low investment into research & development activities too can cause unfavorable results when it comes down ensuring smooth production process especially if any technical problems arise.

Covid-19 Impact on the Market

The Covid-19 pandemic has had a major impact on the Thailand candy market. In 2025, the market was estimated to have declined by around 8.3%, due to disruption caused by strict lockdown measures imposed in response to the virus.

Key Players of the Market

The key players in the Thailand candy market include Nestle (Thailand) Ltd., Mars International Thailand, Theppadungporn Coconut Co., Ltd., and Meiji Seika Kaisha Ltd.. These companies are focused on adapting their strategies and products for changing consumer preferences resulting from the economic downturn brought about by the pandemic. They are also investing heavily in research and development, with an emphasis on developing innovative flavors and healthier alternatives such as sugar-free candies. Furthermore, these major players are expanding their presence through local distributorships or participation at trade shows in order to reach new customers during this difficult time.

Key Highlights of the Report:

• Thailand Candy Market Outlook
• Market Size of Thailand Candy Market, 2024
• Forecast of Thailand Candy Market, 2031
• Historical Data and Forecast of Thailand Candy Revenues & Volume for the Period 2021-2031
• Thailand Candy Market Trend Evolution
• Thailand Candy Market Drivers and Challenges
• Thailand Candy Price Trends
• Thailand Candy Porter's Five Forces
• Thailand Candy Industry Life Cycle
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Chocolate Candy for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Non-Chocolate Candy for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Distribution for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Specalist Retailers for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Online Retail for the Period 2021-2031
• Historical Data and Forecast of Thailand Candy Market Revenues & Volume By Others for the Period 2021-2031
• Thailand Candy Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution
• Thailand Candy Top Companies Market Share
• Thailand Candy Competitive Benchmarking By Technical and Operational Parameters
• Thailand Candy Company Profiles
• Thailand Candy Key Strategic Recommendations