Product Code: ETC285805 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Canned Sardines market is a sub-segment of the canned seafood industry. Canned sardines are a source of affordable and nutritious protein, making them a popular choice among consumers. Market players must focus on sustainable sourcing practices and innovative packaging to meet consumer demands for eco-friendly and convenient options. Additionally, complying with food safety regulations is essential to maintain consumer trust in this market.
The Thailand Canned Sardines market has witnessed substantial growth in recent years due to several key drivers. Firstly, canned sardines are becoming increasingly popular among health-conscious consumers, as they are a rich source of Omega-3 fatty acids and protein. The growing awareness of the health benefits associated with sardines has driven demand. Additionally, sardines are an affordable source of protein, making them a preferred choice in a country where affordability is a significant factor in consumer choices. The convenience factor also plays a pivotal role, as canned sardines offer ready-to-eat meals, making them a convenient choice for busy lifestyles. Furthermore, the expansion of retail outlets and e-commerce platforms has made canned sardines more accessible to a wider consumer base.
In the Thailand Canned Sardines Market, challenges include sourcing sustainable and high-quality sardines, as well as addressing environmental concerns related to overfishing. Consumers are becoming increasingly conscious of the environmental impact of their food choices, and sustainable sourcing practices can be a competitive advantage. The market is also sensitive to fluctuations in fish prices and global supply, affecting production costs and pricing strategies. Marketing efforts must emphasize the nutritional benefits of sardines and their versatility in various dishes to attract consumers.
The Thailand canned sardines market experienced varying impacts during the COVID-19 pandemic. Initially, there was an uptick in demand as consumers stockpiled non-perishable food items. However, disruptions in the supply chain, including issues with sourcing sardines and packaging materials, affected market stability. As the pandemic persisted, consumer preferences shifted towards fresher and healthier meal options, impacting the demand for canned sardines. To adapt, manufacturers focused on enhancing product quality, introducing new flavors, and improving packaging. The market is expected to regain its footing as economic conditions stabilize and consumers seek convenient meal solutions.
In the Thailand Canned Sardines market, prominent players like Thai Union Group, King Oscar, and Malee Group Public Company Limited hold significant market share. These companies produce high-quality canned sardine products that cater to the diverse preferences of consumers, and their well-established brand presence makes them leaders in this segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Canned Sardines Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Canned Sardines Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Canned Sardines Market - Industry Life Cycle |
3.4 Thailand Canned Sardines Market - Porter's Five Forces |
3.5 Thailand Canned Sardines Market Revenues & Volume Share, By Processing, 2021 & 2031F |
3.6 Thailand Canned Sardines Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand Canned Sardines Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Canned Sardines Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness about the health benefits of consuming fish, such as omega-3 fatty acids, driving demand for canned sardines. |
4.2.2 Increasing preference for convenient and ready-to-eat food products among busy urban populations. |
4.2.3 Expansion of retail channels and e-commerce platforms, providing wider distribution opportunities for canned sardines. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices, such as sardines and packaging materials, impacting production costs. |
4.3.2 Competition from other canned fish products or alternative protein sources in the market. |
5 Thailand Canned Sardines Market Trends |
6 Thailand Canned Sardines Market, By Types |
6.1 Thailand Canned Sardines Market, By Processing |
6.1.1 Overview and Analysis |
6.1.2 Thailand Canned Sardines Market Revenues & Volume, By Processing, 2021-2031F |
6.1.3 Thailand Canned Sardines Market Revenues & Volume, By Oil, 2021-2031F |
6.1.4 Thailand Canned Sardines Market Revenues & Volume, By Sauce, 2021-2031F |
6.1.5 Thailand Canned Sardines Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Canned Sardines Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Canned Sardines Market Revenues & Volume, By Households, 2021-2031F |
6.2.3 Thailand Canned Sardines Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Thailand Canned Sardines Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Canned Sardines Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.3.3 Thailand Canned Sardines Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Thailand Canned Sardines Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 Thailand Canned Sardines Market Revenues & Volume, By Online Sales Channel, 2021-2031F |
7 Thailand Canned Sardines Market Import-Export Trade Statistics |
7.1 Thailand Canned Sardines Market Export to Major Countries |
7.2 Thailand Canned Sardines Market Imports from Major Countries |
8 Thailand Canned Sardines Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for canned sardines brands. |
8.2 Number of new product launches and innovations in the canned sardines market. |
8.3 Sustainability initiatives adopted by canned sardines manufacturers. |
8.4 Consumer satisfaction and loyalty metrics for canned sardines products. |
9 Thailand Canned Sardines Market - Opportunity Assessment |
9.1 Thailand Canned Sardines Market Opportunity Assessment, By Processing, 2021 & 2031F |
9.2 Thailand Canned Sardines Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand Canned Sardines Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Canned Sardines Market - Competitive Landscape |
10.1 Thailand Canned Sardines Market Revenue Share, By Companies, 2024 |
10.2 Thailand Canned Sardines Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |