Product Code: ETC380905 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand chilled meat market represents the segment of the meat industry that offers fresh, refrigerated meat products to consumers. Chilled meat is favored for its longer shelf life compared to fresh, non-chilled meat. The market provides various cuts and types of meat, including beef, pork, and poultry. It serves both retail and foodservice sectors, with consumers choosing chilled meat for home cooking and restaurants using it as a primary ingredient in their dishes. Quality, safety, and adherence to cold chain standards are critical factors in this market.
The chilled meat market in Thailand is driven by several factors. Firstly, the growing affluence and urbanization in the country have led to changes in dietary habits, with an increasing preference for convenient and high-quality protein sources. Chilled meat products, which are readily available in supermarkets and hypermarkets, meet this demand for convenience. Additionally, the rising awareness of food safety and hygiene has encouraged consumers to opt for chilled meat products over traditional fresh meats, as they are perceived to have a longer shelf life and lower risk of contamination. Furthermore, the tourism industry plays a crucial role in boosting the chilled meat market, as Thailand status as a popular tourist destination leads to a higher demand for ready-to-cook and ready-to-eat meat products. Finally, innovations in packaging and distribution have made chilled meat products more accessible to consumers, further driving the market`s growth.
The chilled meat market in Thailand encounters various challenges. One of the key concerns is maintaining the cold chain supply, especially in a tropical climate, to ensure the safety and quality of chilled meat products. This involves addressing logistical and infrastructure issues. Additionally, consumer preferences for fresh and organic products are growing, which means producers must adapt their production practices and sourcing to meet these demands. Regulatory compliance and food safety standards are also stringent in this sector, adding complexity and cost to operations.
The Thailand chilled meat market witnessed a significant impact from the COVID-19 pandemic. With lockdowns and social distancing measures in place, the demand for chilled meat products fluctuated throughout the pandemic. Initially, panic buying led to a surge in demand, but as the pandemic persisted, the foodservice industry suffered due to restrictions, impacting the market negatively. Additionally, concerns over food safety and hygiene led to increased scrutiny, prompting the industry to implement stricter quality control measures. However, as the situation improved, the market showed signs of recovery, driven by an increased preference for packaged and branded chilled meat products, reflecting consumers` trust in reliable sources.
In the Thailand chilled meat market, prominent companies include Betagro Group, CPF (Thailand) Public Company Limited, and The Meat Experts Co., Ltd. These organizations are central to the production and distribution of chilled meat products, ensuring a steady supply of fresh meat to consumers.