Market Forecast By Tea Capsule (Red Tea Capsules, Green TeaCapsules, Oolong TeaCapsules, Black Tea Capsules, Yellow Tea Capsules), By Coffee Capsule (Decaf, Traditional), By Material (Conventional Plastic, Bio Plastics, Fabric, Others), By Application (Residential, Commercial, Others) And Competitive Landscape
| Product Code: ETC9681586 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Thailand Coffee and Tea Capsules Market is projected to grow at a compound annual growth rate (CAGR) of 10.3% during the forecast period from 2026 to 2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | CAGR (%) | Growth Drivers |
| 2021 | 7.2% | Growing demand for convenient, ready-to-brew coffee and tea options. |
| 2022 | 750.00% | Rising consumer demand for premium and specialty capsules. |
| 2023 | 7.8% | Increasing health-consciousness is increasing demand for green and red tea capsules. |
| 2024 | 8% | New technologies in capsule production and brewing systems. |
| 2025 | 8.3% | Growing urbanization and higher incomes is leading to major demand for high-quality, on-the-go beverages. |
The Thailand Coffee and Tea Capsules Market report thoroughly covers the market by tea capsule type, coffee capsule, material, application. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
| Report Name | Thailand Coffee and Tea Capsules Market |
| Forecast Period | 2026–2032 |
| CAGR | 10.30% |
| Growing Sector | Coffee and Tea Capsules |
Thailand Coffee and Tea Capsules Market is expected to have major growth due to increasing consumer demand for convenience and quality in coffee and tea consumption. As consumers continue to choose on-the-go beverages, the market for coffee and tea capsules is growing rapidly. The major trend of premiumization in beverages, along with new innovations in capsule flavours and materials, is also propelling the Thailand Coffee and Tea Capsules Market Growth. The convenience of capsule brewing systems combined with new technologies in capsule production is improving the market dynamics in Thailand.
Below are the prominent growth drivers and their impact on the Thailand Coffee and Tea Capsules Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Growing demand for convenience | Coffee & tea capsules | Rising preference for single-serve, easy-to-prepare beverages is boosting capsule adoption |
| Premiumization trend | Coffee & tea capsules | Consumers are shifting toward high-quality, café-style beverages at home |
| Technological advancements | Coffee & tea capsules | Improved capsule design and brewing systems enhance taste and product variety |
| Urbanization and busy lifestyles | Coffee & tea capsules | Urban consumers seek quick beverage solutions due to fast-paced lifestyles |
| Health consciousness | Tea capsules | Increased demand for green, red, and functional tea capsules linked to health benefits |
Thailand Coffee and Tea Capsules Market is expected to grow at a CAGR of 10.3% from 2026 to 2032. This growth is driven by the high demand for convenience, as more consumers in Thailand shop for quick and easy single-serve coffee and tea solutions. The increasing focus on health and wellness is also creating expansion in the market, with consumers seeking organic and premium coffee and tea options. The government policies that are increasing the use of bio-based plastics for capsule packaging, along with the growing availability of coffee and tea capsules through both online and retail channels, are creating new demand in the Thailand Coffee and Tea Capsules Industry.
Below are some major restraints and their influence on the Thailand Coffee and Tea Capsules Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Cost of Premium Products | Coffee and Tea Capsules | High pricing of high-quality capsules may reduce sales for lower-income segments which impacts market growth. |
| Environmental Concerns | Coffee and Tea Capsules | Increasing concerns about environment regarding the damage of plastic capsules could reduce consumer demand. |
| Competition from Traditional Brewing Methods | Coffee and Tea Capsules | Old brewing methods may continue to be chosen by some consumers which reduce the growth of the capsule market. |
| Import Dependency | Coffee and Tea Capsules | Heavy dependence on imported capsules may reduce pricing and stability in supply chain. |
| Lack of Standardization | Coffee and Tea Capsules | Lack of standardized capsule sizes and systems in brands may cause compatibility issues which reduce the consumer choice. |
Major trends that are changing the Thailand Coffee and Tea Capsules Market dynamics include:
Some new investment opportunities in the Thailand Coffee and Tea Capsules Market are:
Below is the list of prominent companies leading in the Thailand Coffee and Tea Capsules Market:
| Company Name | Nestlé S.A. |
| Established Year | 1867 |
| Headquarters | Vevey, Switzerland |
| Official Website | Click Here |
Nestlé offers a wide range of coffee and tea capsules, including its popular Nespresso and Dolce Gusto brands, known for their high-quality coffee and tea options. The company's strong presence in Thailand is driven by its premium product offerings and robust distribution network.
| Company Name | The Coca-Cola Company |
| Established Year | 1892 |
| Headquarters | Atlanta, Georgia, USA |
| Official Website | Click Here |
Coca-Cola, through its Costa Coffee brand, has a growing presence in the coffee capsule market. The company offers various coffee capsules designed for home brewing, focusing on providing high-quality, convenient products for the Thai market.
| Company Name | JDE Peet's |
| Established Year | 2015 |
| Headquarters | Amsterdam, Netherlands |
| Official Website | Click Here |
JDE Peet's is a global leader in coffee and tea, offering a wide range of coffee and tea capsules under brands such as Jacobs, L'OR, and Tassimo. Their expansion into the Thai market is bolstered by their strong portfolio of products and local partnerships.
| Company Name | Tata Global Beverages |
| Established Year | 1962 |
| Headquarters | Kolkata, India |
| Official Website | Click Here |
Tata Global Beverages offers a variety of tea capsules, including premium options in green tea, black tea, and flavoured teas. The company has made significant strides in catering to the growing tea capsule market in Thailand.
| Company Name | Keurig Dr Pepper |
| Established Year | 2003 |
| Headquarters | Burlington, Massachusetts, USA |
| Official Website | Click Here |
Keurig is known for its innovative coffee brewing systems and capsules, offering a wide range of coffee and tea options. Its market growth in Thailand is supported by its focus on convenience, quality, and variety in its coffee capsule offerings.
According to Thailand's government data, they have started many new policies to support the growth of the coffee and tea capsules in this market. These include better packaging and sustainability standards which encourage the use of eco-friendly materials like bio-based plastics to minimize environmental damage. The trade policies are being increased to ease regulations regarding import-export, particularly with main partners and create smoother trade in coffee and tea capsules. To increase local manufacturing and reduce dependence on imports from other countries, the government also offers tax incentives for local producers of coffee and tea capsules which strengthen the capacity of local production.
Thailand Coffee and Tea Capsules Market is expected to have a major growth in the upcoming years as it is driven by the increasing demand for convenience, premium products, and new innovations in capsule technology. The expanding population in urban cities, higher incomes of consumers, and growing interest in high-quality, personalized coffee and tea experiences will likely to increase market demand. The market will also benefit from new technologies in e-commerce which allows easier access for consumers to purchase coffee and tea capsules online.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Lakshita, Senior Research Analyst, 6Wresearch, Red Tea Capsules dominate the market due to Thailand strong culture for red tea. As one of the largest consumers of red tea globally, the demand for red tea capsules is very high as it is driven by the growing health-conscious population who want more antioxidant-rich and health-boosting beverages.
Decaf Coffee Capsules dominate the market due to the high popularity of decaf coffee flavours in Thailand such as decaf, cappuccino, and Americano. These familiar and rich coffee options are very favoured in both residential and commercial settings.
Conventional Plastic Capsules dominate the Thailand Coffee and Tea Capsules Market Share as they are more available, cost-effective, and durable. There is an increasing change toward Bio-Plastics. While plastic capsules are widely used, the demand for eco-friendly option also is increasing, as both consumers and manufacturers knows the importance of environmental well-fare.
Residential dominates the market due to the growing trend of at-home coffee and tea usage in Thailand. Consumers are choosing for the convenience and comfort of enjoying premium coffee and tea at home which increase residential demand.
Retail Pharmacies dominate the market due to their high accessibility and convenience which makes it easier for consumers to purchase coffee and tea capsules in physical stores. Online Pharmacies are growing rapidly as e-commerce continues to expand and offers consumers the convenience of online shopping and access to a wide variety of products.
The report offers a comprehensive study of the following Thailand Coffee and Tea Capsules Market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Thailand Coffee and Tea Capsules Market Overview |
| 3.1 Thailand Country Macro Economic Indicators |
| 3.2 Thailand Coffee and Tea Capsules Market Revenues & Volume, 2022 & 2032F |
| 3.3 Thailand Coffee and Tea Capsules Market - Industry Life Cycle |
| 3.4 Thailand Coffee and Tea Capsules Market - Porter's Five Forces |
| 3.5 Thailand Coffee and Tea Capsules Market Revenues & Volume Share, By Tea Capsules Type, 2022 & 2032F |
| 3.6 Thailand Coffee and Tea Capsules Market Revenues & Volume Share, By Coffee Capsule, 2022 & 2032F |
| 3.7 Thailand Coffee and Tea Capsules Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 3.8 Thailand Coffee and Tea Capsules Market Revenues & Volume Share, By Material, 2022 & 2032F |
| 4 Thailand Coffee and Tea Capsules Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Growing consumer preference for convenience and on-the-go consumption |
| 4.2.2 Increasing adoption of single-serve brewing systems |
| 4.2.3 Rising demand for premium and specialty coffee and tea products |
| 4.3 Market Restraints |
| 4.3.1 Price sensitivity among consumers |
| 4.3.2 Competition from traditional coffee and tea brewing methods |
| 4.3.3 Environmental concerns related to single-use capsules |
| 5 Thailand Coffee and Tea Capsules Market Trends |
| 6 Thailand Coffee and Tea Capsules Market, By Types |
| 6.1 Thailand Coffee and Tea Capsules Market, By Tea Capsules Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Tea Capsules Type, 2022 & 2032F |
| 6.1.3 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Red Tea Capsules, 2022 & 2032F |
| 6.1.4 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Green Tea Capsules, 2022 & 2032F |
| 6.1.5 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Oolong Tea Capsules, 2022 & 2032F |
| 6.1.6 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Black Tea Capsules, 2022 & 2032F |
| 6.1.7 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Yellow Tea Capsule, 2022 & 2032F |
| 6.2 Thailand Coffee and Tea Capsules Market, By Coffee Capsule |
| 6.2.1 Overview and Analysis |
| 6.2.2 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Decaf, 2022 & 2032F |
| 6.2.3 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Traditional, 2022 & 2032F |
| 6.3 Thailand Coffee and Tea Capsules Market, By Application |
| 6.3.1 Overview and Analysis |
| 6.3.2 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Residential, 2022 & 2032F |
| 6.3.3 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Commercial, 2022 & 2032F |
| 6.4 Thailand Coffee and Tea Capsules Market, By Material |
| 6.4.1 Overview and Analysis |
| 6.4.2 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Conventional Plastic, 2022 & 2032F |
| 6.4.3 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Bio Plastics, 2022 & 2032F |
| 6.4.4 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Fabric, 2022 & 2032F |
| 6.4.5 Thailand Coffee and Tea Capsules Market Revenues & Volume, By Other, 2022 & 2032F |
| 7 Thailand Coffee and Tea Capsules Market Import-Export Trade Statistics |
| 7.1 Thailand Coffee and Tea Capsules Market Export to Major Countries |
| 7.2 Thailand Coffee and Tea Capsules Market Imports from Major Countries |
| 8 Thailand Coffee and Tea Capsules Market Key Performance Indicators |
| 8.1 Customer retention rate for coffee and tea capsules |
| 8.2 Average order value for capsule products |
| 8.3 Rate of new product adoption in the market |
| 9 Thailand Coffee and Tea Capsules Market - Opportunity Assessment |
| 9.1 Thailand Coffee and Tea Capsules Market Opportunity Assessment, By Tea Capsules Type, 2022 & 2032F |
| 9.2 Thailand Coffee and Tea Capsules Market Opportunity Assessment, By Coffee Capsule, 2022 & 2032F |
| 9.3 Thailand Coffee and Tea Capsules Market Opportunity Assessment, By Application, 2022 & 2032F |
| 9.4 Thailand Coffee and Tea Capsules Market Opportunity Assessment, By Material, 2022 & 2032F |
| 10 Thailand Coffee and Tea Capsules Market - Competitive Landscape |
| 10.1 Thailand Coffee and Tea Capsules Market Revenue Share, By Companies, 2025 |
| 10.2 Thailand Coffee and Tea Capsules Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |