Thailand Customer Relationship Management CRM Market (2025-2031) Outlook | Industry, Share, Forecast, Size, Analysis, Trends, Value, Companies, Revenue & Growth

Name: Thailand Customer Relationship Management CRM Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Applications (Marketing, Sales, Customer support & service, Others), By Deployment Type (On Demand (SaaS and PaaS), On Premise, Hybrid), By Solutions (Social Monitoring, Social Mapping, Social Middleware, Social Management, Social Measurement), By Users (Small & Medium Businesses (SMB), Enterprises), By Verticals (Academia & Government, Automotive, Transportation and Logistics, BFSI, Consumer Goods and Retail, Energy, Power and Utilities, Healthcare) And Competitive Landscape

Product Code: ETC4418546	Publication Date: Jul 2023	Updated Date: Feb 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Thailand Customer Relationship Management CRM Market Synopsis

The Thailand Customer Relationship Management (CRM) Market is witnessing growth as businesses focus on building strong customer relationships. CRM solutions help manage customer data and improve interactions. As customer-centric strategies become more critical, this market is set to play a vital role.

Drivers of the Market

The Thailand Customer Relationship Management (CRM) market is experiencing significant growth as businesses recognize the strategic importance of building and maintaining strong customer relationships. The adoption of CRM solutions, including customer data management, sales automation, and marketing analytics, is driven by the desire to understand customer needs, improve customer satisfaction, and drive sales growth. As businesses in Thailand focus on customer-centric strategies, the demand for CRM solutions is a key driver for market expansion, providing organizations with the tools to effectively manage and nurture customer relationships throughout the entire customer lifecycle.

Challenges of the Market

In the Thailand CRM market, challenges include aligning CRM solutions with the unique requirements of diverse industries. Ensuring a holistic view of customer interactions across multiple touchpoints, addressing concerns related to data privacy and security, and adapting to changing customer behaviors pose ongoing hurdles. The market also faces challenges in integrating CRM seamlessly with other business systems for a unified customer experience.

COVID-19 Impact on the Market

The Thailand Customer Relationship Management (CRM) Market has undergone notable changes influenced by the COVID-19 pandemic, transforming how businesses manage and enhance their relationships with customers in a digital and omnichannel environment. With changes in consumer behavior and an increased reliance on digital channels, businesses in Thailand are adopting CRM solutions for customer engagement, sales automation, and personalized interactions. The pandemic has accelerated the adoption of technology-driven CRM platforms, emphasizing the importance of building and maintaining customer relationships in digital channels. As businesses in Thailand prioritize customer-centric strategies, the CRM market becomes crucial in providing innovative and adaptive solutions for customer relationship management in the post-pandemic era.

Key Players in the Market

Driving customer-centric strategies in Thailand are Salesforce and Microsoft Dynamics in the customer relationship management (CRM) market. Salesforce offers a cloud-based CRM platform, empowering businesses with tools for sales, service, and marketing. Microsoft Dynamics provides a comprehensive CRM solution integrated with other Microsoft business applications. These companies are pivotal in enabling businesses to build strong and lasting relationships with their customers in Thailand.

Key Highlights of the Report:

Thailand Customer Relationship Management CRM Market Outlook
Market Size of Thailand Customer Relationship Management CRM Market, 2024
Forecast of Thailand Customer Relationship Management CRM Market, 2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Revenues & Volume for the Period 2021-2031
Thailand Customer Relationship Management CRM Market Trend Evolution
Thailand Customer Relationship Management CRM Market Drivers and Challenges
Thailand Customer Relationship Management CRM Price Trends
Thailand Customer Relationship Management CRM Porter's Five Forces
Thailand Customer Relationship Management CRM Industry Life Cycle
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Applications for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Marketing for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Sales for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Customer support & service for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Others for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Deployment Type for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By On Demand (SaaS and PaaS) for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By On Premise for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Hybrid for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Solutions for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Social Monitoring for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Social Mapping for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Social Middleware for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Social Management for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Social Measurement for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Users for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Small & Medium Businesses (SMB) for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Verticals for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Academia & Government for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Automotive, Transportation and Logistics for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Consumer Goods and Retail for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Energy, Power and Utilities for the Period 2021-2031
Historical Data and Forecast of Thailand Customer Relationship Management CRM Market Revenues & Volume By Healthcare for the Period 2021-2031
Thailand Customer Relationship Management CRM Import Export Trade Statistics
Market Opportunity Assessment By Applications
Market Opportunity Assessment By Deployment Type
Market Opportunity Assessment By Solutions
Market Opportunity Assessment By Users
Market Opportunity Assessment By Verticals
Thailand Customer Relationship Management CRM Top Companies Market Share
Thailand Customer Relationship Management CRM Competitive Benchmarking By Technical and Operational Parameters
Thailand Customer Relationship Management CRM Company Profiles
Thailand Customer Relationship Management CRM Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Customer Relationship Management CRM Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Customer Relationship Management CRM Market - Industry Life Cycle

3.4 Thailand Customer Relationship Management CRM Market - Porter's Five Forces

3.5 Thailand Customer Relationship Management CRM Market Revenues & Volume Share, By Applications, 2021 & 2031F

3.6 Thailand Customer Relationship Management CRM Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F

3.7 Thailand Customer Relationship Management CRM Market Revenues & Volume Share, By Solutions, 2021 & 2031F

3.8 Thailand Customer Relationship Management CRM Market Revenues & Volume Share, By Users, 2021 & 2031F

3.9 Thailand Customer Relationship Management CRM Market Revenues & Volume Share, By Verticals, 2021 & 2031F

4 Thailand Customer Relationship Management CRM Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Thailand Customer Relationship Management CRM Market Trends

6 Thailand Customer Relationship Management CRM Market, By Types

6.1 Thailand Customer Relationship Management CRM Market, By Applications

6.1.1 Overview and Analysis

6.1.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Applications, 2021-2031F

6.1.3 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Marketing, 2021-2031F

6.1.4 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Sales, 2021-2031F

6.1.5 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Customer support & service, 2021-2031F

6.1.6 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Others, 2021-2031F

6.2 Thailand Customer Relationship Management CRM Market, By Deployment Type

6.2.1 Overview and Analysis

6.2.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F

6.2.3 Thailand Customer Relationship Management CRM Market Revenues & Volume, By On Premise, 2021-2031F

6.2.4 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Hybrid, 2021-2031F

6.3 Thailand Customer Relationship Management CRM Market, By Solutions

6.3.1 Overview and Analysis

6.3.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Social Monitoring, 2021-2031F

6.3.3 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Social Mapping, 2021-2031F

6.3.4 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Social Middleware, 2021-2031F

6.3.5 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Social Management, 2021-2031F

6.3.6 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Social Measurement, 2021-2031F

6.4 Thailand Customer Relationship Management CRM Market, By Users

6.4.1 Overview and Analysis

6.4.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F

6.4.3 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Enterprises, 2021-2031F

6.5 Thailand Customer Relationship Management CRM Market, By Verticals

6.5.1 Overview and Analysis

6.5.2 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Academia & Government, 2021-2031F

6.5.3 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F

6.5.4 Thailand Customer Relationship Management CRM Market Revenues & Volume, By BFSI, 2021-2031F

6.5.5 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F

6.5.6 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F

6.5.7 Thailand Customer Relationship Management CRM Market Revenues & Volume, By Healthcare, 2021-2031F

7 Thailand Customer Relationship Management CRM Market Import-Export Trade Statistics

7.1 Thailand Customer Relationship Management CRM Market Export to Major Countries

7.2 Thailand Customer Relationship Management CRM Market Imports from Major Countries

8 Thailand Customer Relationship Management CRM Market Key Performance Indicators

9 Thailand Customer Relationship Management CRM Market - Opportunity Assessment

9.1 Thailand Customer Relationship Management CRM Market Opportunity Assessment, By Applications, 2021 & 2031F

9.2 Thailand Customer Relationship Management CRM Market Opportunity Assessment, By Deployment Type, 2021 & 2031F

9.3 Thailand Customer Relationship Management CRM Market Opportunity Assessment, By Solutions, 2021 & 2031F

9.4 Thailand Customer Relationship Management CRM Market Opportunity Assessment, By Users, 2021 & 2031F

9.5 Thailand Customer Relationship Management CRM Market Opportunity Assessment, By Verticals, 2021 & 2031F

10 Thailand Customer Relationship Management CRM Market - Competitive Landscape

10.1 Thailand Customer Relationship Management CRM Market Revenue Share, By Companies, 2024

10.2 Thailand Customer Relationship Management CRM Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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