| Product Code: ETC012585 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Thailand earphones & headphones market, the import trend showed a notable growth rate of 25.35% from 2023 to 2024, with a compound annual growth rate (CAGR) of 13.17% for 2020-2024. This import momentum can be attributed to increasing consumer demand for audio accessories driven by technological advancements and shifting preferences towards wireless products.
The market for earphones and headphones in Thailand is booming due to an increase in demand from consumers, primarily driven by the popularity of mobile devices. The average household income has also increased over time, leading to a greater purchasing power among Thai citizens. Moreover, the availability of better quality products at affordable prices has enabled more people to purchase these items. Headphone & Earphone Market Value Research & Forecast 2018-2022, sales of earphones and headphones are projected to reach THB 2 billion (approximately USD 60 million) by 2022. In addition, this segment is expected to grow at an annual rate of 6%. Brands such as Apple, Bose and Sennheiser have been successful in capturing a large share of the market with their premium offerings. Local brands such as Koss and Sony have also made significant gains due to their competitive pricing strategies aimed at providing value for money products that offer excellent sound quality.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Earphones & Headphones Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Earphones & Headphones Market Revenues & Volume, 2019 & 2026F |
3.3 Thailand Earphones & Headphones Market - Industry Life Cycle |
3.4 Thailand Earphones & Headphones Market - Porter's Five Forces |
3.5 Thailand Earphones & Headphones Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Thailand Earphones & Headphones Market Revenues & Volume Share, By Price, 2019 & 2026F |
3.7 Thailand Earphones & Headphones Market Revenues & Volume Share, By Technology, 2019 & 2026F |
3.8 Thailand Earphones & Headphones Market Revenues & Volume Share, By Applications, 2019 & 2026F |
4 Thailand Earphones & Headphones Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Earphones & Headphones Market Trends |
6 Thailand Earphones & Headphones Market, By Types |
6.1 Thailand Earphones & Headphones Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Earphones & Headphones Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Thailand Earphones & Headphones Market Revenues & Volume, By Earphones, 2016 - 2026F |
6.1.4 Thailand Earphones & Headphones Market Revenues & Volume, By Headphones, 2016 - 2026F |
6.2 Thailand Earphones & Headphones Market, By Price |
6.2.1 Overview and Analysis |
6.2.2 Thailand Earphones & Headphones Market Revenues & Volume, By Less than 50 USD, 2016 - 2026F |
6.2.3 Thailand Earphones & Headphones Market Revenues & Volume, By Between 50 to 100 USD, 2016 - 2026F |
6.2.4 Thailand Earphones & Headphones Market Revenues & Volume, By Above 100 USD, 2016 - 2026F |
6.3 Thailand Earphones & Headphones Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Thailand Earphones & Headphones Market Revenues & Volume, By Wire, 2016 - 2026F |
6.3.3 Thailand Earphones & Headphones Market Revenues & Volume, By Wireless, 2016 - 2026F |
6.4 Thailand Earphones & Headphones Market, By Applications |
6.4.1 Overview and Analysis |
6.4.2 Thailand Earphones & Headphones Market Revenues & Volume, By Fitness/Sports, 2016 - 2026F |
6.4.3 Thailand Earphones & Headphones Market Revenues & Volume, By Gaming, 2016 - 2026F |
6.4.4 Thailand Earphones & Headphones Market Revenues & Volume, By Virtual Reality, 2016 - 2026F |
6.4.5 Thailand Earphones & Headphones Market Revenues & Volume, By Music & Entertainment, 2016 - 2026F |
7 Thailand Earphones & Headphones Market Import-Export Trade Statistics |
7.1 Thailand Earphones & Headphones Market Export to Major Countries |
7.2 Thailand Earphones & Headphones Market Imports from Major Countries |
8 Thailand Earphones & Headphones Market Key Performance Indicators |
9 Thailand Earphones & Headphones Market - Opportunity Assessment |
9.1 Thailand Earphones & Headphones Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Thailand Earphones & Headphones Market Opportunity Assessment, By Price, 2019 & 2026F |
9.3 Thailand Earphones & Headphones Market Opportunity Assessment, By Technology, 2019 & 2026F |
9.4 Thailand Earphones & Headphones Market Opportunity Assessment, By Applications, 2019 & 2026F |
10 Thailand Earphones & Headphones Market - Competitive Landscape |
10.1 Thailand Earphones & Headphones Market Revenue Share, By Companies, 2019 |
10.2 Thailand Earphones & Headphones Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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