| Product Code: ETC430941 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The electronic products market in Thailand encompasses a wide range of consumer electronics, including smartphones, tablets, laptops, and home appliances. With a growing middle-class population and increasing consumer disposable income, the demand for electronic products in Thailand remains robust. Both domestic and international brands compete in this dynamic market by introducing innovative features and catering to evolving consumer preferences.
The electronic products market in Thailand is expanding due to the country`s increasing consumption of consumer electronics, gadgets, and appliances. Factors such as rising disposable income, urbanization, and technological advancements drive demand for a wide range of electronic devices. As consumers seek connectivity and convenience, the electronic products market continues to thrive, offering a diverse array of choices.
The Thailand electronic products market faces challenges driven by rapid technological advancements and global supply chain disruptions. Companies in this sector need to continually innovate and invest in research and development to keep up with evolving consumer preferences and changing regulatory standards. The COVID-19 pandemic exposed vulnerabilities in the supply chain, disrupting the production and distribution of electronic components. Managing these disruptions and ensuring a stable supply chain is a significant challenge for the industry.
The electronic products market, encompassing a wide range of goods, saw shifts in demand patterns during the pandemic. Remote work and increased home entertainment needs boosted demand for certain products, while supply chain disruptions affected availability. The market`s recovery will depend on consumer behavior and global supply chain dynamics.
In the Thailand electronic products market, leading players include companies such as Thai Samsung Electronics Co., Ltd., LG Electronics (Thailand) Co., Ltd., and Sony (Thailand) Ltd. These companies are synonymous with high-quality electronic products and have a significant market share in the electronics industry in Thailand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Electronic Products Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Electronic Products Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Electronic Products Market - Industry Life Cycle |
3.4 Thailand Electronic Products Market - Porter's Five Forces |
3.5 Thailand Electronic Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Electronic Products Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
3.7 Thailand Electronic Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 Thailand Electronic Products Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 Thailand Electronic Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smart devices and IoT technologies in Thailand |
4.2.2 Growing demand for consumer electronics such as smartphones, laptops, and smart TVs |
4.2.3 Rise in disposable income and improving living standards in Thailand |
4.3 Market Restraints |
4.3.1 Intense competition among electronic product manufacturers and retailers |
4.3.2 Fluctuating currency exchange rates impacting pricing strategies |
5 Thailand Electronic Products Market Trends |
6 Thailand Electronic Products Market, By Types |
6.1 Thailand Electronic Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Electronic Products Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Electronic Products Market Revenues & Volume, By Audio And Video Equipment, 2021-2031F |
6.1.4 Thailand Electronic Products Market Revenues & Volume, By Semiconductor, 2021-2031F |
6.1.5 Thailand Electronic Products Market Revenues & Volume, By Other Electronic Component, 2021-2031F |
6.2 Thailand Electronic Products Market, By End-Use |
6.2.1 Overview and Analysis |
6.2.2 Thailand Electronic Products Market Revenues & Volume, By B2B, 2021-2031F |
6.2.3 Thailand Electronic Products Market Revenues & Volume, By B2C, 2021-2031F |
6.3 Thailand Electronic Products Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Electronic Products Market Revenues & Volume, By OEM, 2021-2031F |
6.3.3 Thailand Electronic Products Market Revenues & Volume, By Aftermarket, 2021-2031F |
6.4 Thailand Electronic Products Market, By Mode |
6.4.1 Overview and Analysis |
6.4.2 Thailand Electronic Products Market Revenues & Volume, By Online, 2021-2031F |
6.4.3 Thailand Electronic Products Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Electronic Products Market Import-Export Trade Statistics |
7.1 Thailand Electronic Products Market Export to Major Countries |
7.2 Thailand Electronic Products Market Imports from Major Countries |
8 Thailand Electronic Products Market Key Performance Indicators |
8.1 Percentage of households with internet access in Thailand |
8.2 Number of new product launches in the electronic products market |
8.3 Average spending on electronic products per capita in Thailand |
9 Thailand Electronic Products Market - Opportunity Assessment |
9.1 Thailand Electronic Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Electronic Products Market Opportunity Assessment, By End-Use, 2021 & 2031F |
9.3 Thailand Electronic Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 Thailand Electronic Products Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 Thailand Electronic Products Market - Competitive Landscape |
10.1 Thailand Electronic Products Market Revenue Share, By Companies, 2024 |
10.2 Thailand Electronic Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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