Product Code: ETC073844 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The embroidery market in Thailand has experienced significant growth and appreciation for the artistry and craftsmanship involved in embroidery work. Embroidery has been a traditional craft in Thailand for centuries, and it holds cultural and historical significance. Over the years, the market has evolved to cater to various sectors, including fashion, home decor, and handicrafts. Thailand embroidery is renowned for its intricate designs, vibrant colors, and skilled techniques. As a result, there is a growing demand for embroidered products both domestically and in international markets, contributing to the expansion of the embroidery market in Thailand.
Several factors have contributed to the growth of the embroidery market in Thailand. Firstly, the rich cultural heritage of embroidery in the country has led to a sense of pride and appreciation for this traditional art form. As a result, there is a consistent demand for handcrafted embroidered products from both locals and tourists seeking authentic Thailand craftsmanship. Additionally, the fashion industry has embraced embroidery as a popular embellishment technique, further boosting the market`s growth. Moreover, the rise of e-commerce and online platforms has made it easier for artisans and businesses to reach a global customer base, expanding the market`s reach beyond national borders.
Despite its growth, the embroidery market in Thailand faces certain challenges. One of the main obstacles is the competition from machine-made embroideries, which are often faster and more cost-effective to produce. While handcrafted embroidery holds its unique charm and appeal, the mass-produced machine embroideries can sometimes lead to pricing pressures for traditional artisans. Additionally, the availability of skilled embroidery artisans is a concern, as the younger generation may be less inclined to pursue traditional crafts as career paths, resulting in a potential skill gap.
The outbreak of the COVID-19 pandemic had a mixed impact on the embroidery market in Thailand. During the initial stages of the pandemic, there were disruptions in the supply chain and manufacturing processes due to lockdowns and restrictions. However, as people spent more time at home, there was a surge in demand for home decor and craft-related activities, including embroidery. Artisans and crafters catering to the domestic market experienced increased interest in handcrafted products during this period. On the other hand, the market`s reliance on tourism suffered as international travel restrictions limited the influx of tourists seeking authentic Thailand embroidery products.
The embroidery market in Thailand comprises a mix of individual artisans, small businesses, and larger enterprises. Many skilled artisans operate independently or as part of small family businesses, creating unique and intricate embroidered pieces. Additionally, there are embroidery manufacturers that cater to bulk orders and supply both domestic and international markets. The market also includes retailers and exporters specializing in embroidered products. Some of the key players in the Thailand embroidery market include Thailand Silk and Scarf Co., Ltd., Siam Traditions, Thaicom Handmade, and Baan Sillapin Artists Village, among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Embroidery Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Embroidery Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Embroidery Market - Industry Life Cycle |
3.4 Thailand Embroidery Market - Porter's Five Forces |
3.5 Thailand Embroidery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Embroidery Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Thailand Embroidery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Embroidery Market Trends |
6 Thailand Embroidery Market, By Types |
6.1 Thailand Embroidery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Embroidery Market Revenues & Volume, By Product Type, 2018 - 2031F |
6.1.3 Thailand Embroidery Market Revenues & Volume, By Surface Embroidery, 2018 - 2031F |
6.1.4 Thailand Embroidery Market Revenues & Volume, By Counted Embroidery, 2018 - 2031F |
6.1.5 Thailand Embroidery Market Revenues & Volume, By Needlepoint, 2018 - 2031F |
6.2 Thailand Embroidery Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Embroidery Market Revenues & Volume, By Caps, 2018 - 2031F |
6.2.3 Thailand Embroidery Market Revenues & Volume, By Coats, 2018 - 2031F |
6.2.4 Thailand Embroidery Market Revenues & Volume, By Blankets, 2018 - 2031F |
6.2.5 Thailand Embroidery Market Revenues & Volume, By Dress Shirts, 2018 - 2031F |
6.2.6 Thailand Embroidery Market Revenues & Volume, By Denim, 2018 - 2031F |
6.2.7 Thailand Embroidery Market Revenues & Volume, By Dresses, 2018 - 2031F |
7 Thailand Embroidery Market Import-Export Trade Statistics |
7.1 Thailand Embroidery Market Export to Major Countries |
7.2 Thailand Embroidery Market Imports from Major Countries |
8 Thailand Embroidery Market Key Performance Indicators |
9 Thailand Embroidery Market - Opportunity Assessment |
9.1 Thailand Embroidery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Embroidery Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Thailand Embroidery Market - Competitive Landscape |
10.1 Thailand Embroidery Market Revenue Share, By Companies, 2024 |
10.2 Thailand Embroidery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |