| Product Code: ETC9684387 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Thailand extruded snack food market, the import trend showed a growth rate of 6.49% from 2023 to 2024, with a compound annual growth rate (CAGR) of 6.38% for the period 2020-2024. This upward import momentum can be attributed to the increasing consumer demand for diverse snack options and the stable market conditions supporting import activities.
The Thailand extruded snack food market is experiencing steady growth driven by factors such as increasing urbanization, changing consumer lifestyles, and a growing demand for convenient and on-the-go snack options. Key players in the market are focusing on product innovation, flavor variety, and packaging to cater to the diverse preferences of consumers. Popular types of extruded snacks in Thailand include puffed corn snacks, potato sticks, and rice crackers. The market is highly competitive with both domestic and international players vying for market share. Health and wellness trends are also influencing product development, with a rising demand for healthier snack options such as baked or whole grain extruded snacks. Overall, the Thailand extruded snack food market presents opportunities for growth and expansion, especially with the increasing popularity of snacking habits among Thai consumers.
The Thailand Extruded Snack Food Market is witnessing a surge in demand for healthier snack options, driving the trend towards fortified and functional extruded snacks containing ingredients like whole grains, vegetables, and protein. Consumers are increasingly seeking convenient, on-the-go snack solutions that offer nutritional benefits without compromising on taste. Additionally, there is a growing interest in unique and exotic flavors, as well as snacks that cater to specific dietary preferences such as gluten-free or vegan options. Opportunities exist for companies to innovate with novel ingredients, textures, and flavors to cater to the evolving preferences of Thai consumers. Furthermore, expanding distribution channels, such as online retail platforms, offer a convenient way to reach a wider audience and capitalize on the growing demand for extruded snack foods in Thailand.
In the Thailand extruded snack food market, one of the main challenges faced is intense competition from both local and international snack brands. This competition leads to price wars and the need for continuous innovation to stand out in the crowded market. Additionally, fluctuations in raw material prices, particularly for key ingredients such as corn or wheat, can impact production costs and profit margins for snack manufacturers. Another challenge is ensuring product quality and food safety standards are met consistently to maintain consumer trust and comply with regulatory requirements. Furthermore, evolving consumer preferences and trends towards healthier snack options present a challenge for traditional extruded snack products, requiring companies to adapt and diversify their product offerings to stay relevant in the market.
The Thailand Extruded Snack Food Market is being primarily driven by the growing demand for convenient and on-the-go snacking options among consumers, especially the younger demographic. The increasing urbanization and busy lifestyles have led to a rising preference for ready-to-eat snacks, fueling the market growth. Additionally, the influence of Western snacking trends and flavors, coupled with the introduction of innovative and exotic flavors in extruded snack products, are attracting consumers and expanding the market further. Furthermore, the expansion of distribution channels, such as supermarkets, hypermarkets, convenience stores, and online retail platforms, is making extruded snack foods more accessible to a wider consumer base, driving market penetration and sales in Thailand.
The Thailand government has implemented several policies impacting the extruded snack food market, including regulations on food safety standards, labeling requirements, and import/export restrictions. The Food Act B.E. 2522 and the Food Act B.E. 2542 are key legislations that outline the regulatory framework for food production and distribution, ensuring consumer safety and product quality. Additionally, the Thailand Food and Drug Administration (TFDA) oversees the enforcement of these regulations and monitors compliance within the industry. Importantly, the government has also introduced initiatives to promote healthy eating habits and reduce the consumption of unhealthy snacks, which may influence market trends and consumer preferences in the extruded snack food sector.
The future outlook for the Thailand extruded snack food market appears promising due to several factors. With changing consumer preferences towards convenient and on-the-go snacking options, the demand for extruded snacks is expected to increase. Additionally, the growing influence of Western snacking culture and the expansion of urban areas in Thailand are likely to further drive market growth. Manufacturers are also focusing on product innovation, introducing healthier and functional ingredients to cater to health-conscious consumers. Moreover, the rise of e-commerce platforms and increasing disposable incomes are anticipated to boost sales in the market. Overall, the Thailand extruded snack food market is projected to experience steady growth in the coming years, presenting opportunities for both local and international snack food companies to expand their presence in the region.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Extruded Snack Food Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Extruded Snack Food Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Extruded Snack Food Market - Industry Life Cycle |
3.4 Thailand Extruded Snack Food Market - Porter's Five Forces |
3.5 Thailand Extruded Snack Food Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Extruded Snack Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Extruded Snack Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Thailand |
4.2.2 Growing urbanization leading to busy lifestyles and demand for convenient snack options |
4.2.3 Rising awareness about health and wellness, driving demand for healthier extruded snack options |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Intense competition from other snack categories and brands |
4.3.3 Regulatory challenges related to food safety standards and labeling requirements |
5 Thailand Extruded Snack Food Market Trends |
6 Thailand Extruded Snack Food Market, By Types |
6.1 Thailand Extruded Snack Food Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Extruded Snack Food Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Thailand Extruded Snack Food Market Revenues & Volume, By Potato, 2021- 2031F |
6.1.4 Thailand Extruded Snack Food Market Revenues & Volume, By Corn, 2021- 2031F |
6.1.5 Thailand Extruded Snack Food Market Revenues & Volume, By Rice, 2021- 2031F |
6.1.6 Thailand Extruded Snack Food Market Revenues & Volume, By Tapioca, 2021- 2031F |
6.1.7 Thailand Extruded Snack Food Market Revenues & Volume, By Mixed Grains, 2021- 2031F |
6.1.8 Thailand Extruded Snack Food Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Thailand Extruded Snack Food Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Extruded Snack Food Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Thailand Extruded Snack Food Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Thailand Extruded Snack Food Market Revenues & Volume, By Specialty Food Stores, 2021- 2031F |
6.2.5 Thailand Extruded Snack Food Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.6 Thailand Extruded Snack Food Market Revenues & Volume, By Others, 2021- 2031F |
7 Thailand Extruded Snack Food Market Import-Export Trade Statistics |
7.1 Thailand Extruded Snack Food Market Export to Major Countries |
7.2 Thailand Extruded Snack Food Market Imports from Major Countries |
8 Thailand Extruded Snack Food Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for extruded snack brands |
8.2 Number of product innovations and launches in the extruded snack food market |
8.3 Growth in distribution channels such as convenience stores and online platforms for extruded snack products |
9 Thailand Extruded Snack Food Market - Opportunity Assessment |
9.1 Thailand Extruded Snack Food Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Extruded Snack Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Extruded Snack Food Market - Competitive Landscape |
10.1 Thailand Extruded Snack Food Market Revenue Share, By Companies, 2024 |
10.2 Thailand Extruded Snack Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |