| Product Code: ETC010545 | Publication Date: Jun 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend for the feminine hygiene market showed strong growth from 2023 to 2024, with a notable 17.92% increase. The compound annual growth rate (CAGR) for 2020-2024 stood at 13.57%. This momentum could be attributed to shifting consumer preferences towards higher-quality imported products, indicating a potential demand shift in the market.

By 2027, Thailand's Feminine Hygiene market is forecasted to achieve a stable growth rate of 0.84%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The Thailand feminine hygiene market is anticipated to grow at a CAGR of 7.8% during the forecast period (2020-2026). The growth in this market is driven by factors such as an increase in disposable income, changing lifestyle habits, rising awareness about menstrual hygiene management, and technological advancements. Moreover, increasing penetration of ecommerce and increasing demand for flexi-tampons are expected to further contribute to the growth of the market during the forecast period.
Among product types, sanitary pads segment held a significant share in 2019 due to its cost effectiveness and easy availability across various retail outlets. However, tampon segment is projected to witness fastest growth over the forecast period owing to their convenience and lesser chances of causing skin irritation compared with sanitary pads. Furthermore, there has been an increased focus on marketing campaigns by manufacturers which have helped create awareness amongst women regarding menstrual hygiene practices over recent years.
Key players operatinginThailand femininhygiene market include Procter & Gamble Co., Kimberly Clark Corporation., Unicharm Corporation., Johnson & Johnson Services Inc., Kao Corporation among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Feminine Hygiene Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Feminine Hygiene Market Revenues & Volume, 2019 & 2026F |
3.3 Thailand Feminine Hygiene Market - Industry Life Cycle |
3.4 Thailand Feminine Hygiene Market - Porter's Five Forces |
3.5 Thailand Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Thailand Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Thailand Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Feminine Hygiene Market Trends |
6 Thailand Feminine Hygiene Market, By Types |
6.1 Thailand Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Feminine Hygiene Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Thailand Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2016 - 2026F |
6.1.4 Thailand Feminine Hygiene Market Revenues & Volume, By Tampons, 2016 - 2026F |
6.1.5 Thailand Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2016 - 2026F |
6.1.6 Thailand Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Thailand Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2016 - 2026F |
6.2.3 Thailand Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Thailand Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2016 - 2026F |
6.2.5 Thailand Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
7 Thailand Feminine Hygiene Market Import-Export Trade Statistics |
7.1 Thailand Feminine Hygiene Market Export to Major Countries |
7.2 Thailand Feminine Hygiene Market Imports from Major Countries |
8 Thailand Feminine Hygiene Market Key Performance Indicators |
9 Thailand Feminine Hygiene Market - Opportunity Assessment |
9.1 Thailand Feminine Hygiene Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Thailand Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Thailand Feminine Hygiene Market - Competitive Landscape |
10.1 Thailand Feminine Hygiene Market Revenue Share, By Companies, 2019 |
10.2 Thailand Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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