| Product Code: ETC408681 | Publication Date: Oct 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Thailand frozen hake market, the import trend exhibited a modest growth rate of 0.55% from 2023 to 2024. However, the compound annual growth rate (CAGR) for the period 2020-2024 was -0.47%. This decline can be attributed to shifting consumer preferences or fluctuations in global supply chains impacting market stability.

Hake is a popular fish variety globally, and Thailand has established itself as a key player in the frozen hake market. The country`s advanced seafood processing industry and strong export network have contributed to its success. Frozen hake products are widely distributed and enjoyed by consumers worldwide, with Thailand reputation for quality and reliability bolstering its position in this market.
The Thailand Rays and Skates market are primarily driven by the rich marine biodiversity of Thai waters. The country`s extensive coastline and marine resources provide a sustainable source for ray and skate fish species. Growing consumer interest in exotic seafood options and a preference for lean, white fish meat further fuel this market. The export potential of rays and skates to countries with a growing appetite for seafood, along with increased domestic consumption, acts as a significant driver.
The Thailand frozen hake market faces challenges related to market competition and sourcing. The availability of hake can fluctuate due to changing environmental conditions and fishing restrictions, impacting the supply chain. Moreover, competition from other whitefish species and imported products can affect market share. In addition, the industry must address concerns about overfishing and bycatch, which can lead to stricter regulations and sustainability issues. To overcome these challenges, stakeholders should focus on sustainable sourcing, product diversification, and effective marketing strategies.
The frozen hake market, catering to both domestic and international consumers, experienced initial setbacks due to supply chain disruptions. However, as consumers sought frozen seafood options, the market witnessed a resurgence in demand, particularly for products with longer shelf life.
The Thailand Frozen Hake market is led by a few prominent players. One of the key players is Thai Union Group, which ensures the responsible sourcing and distribution of frozen hake products. Another notable participant is Royal Frozen Food Co., Ltd., known for its extensive frozen seafood product range, including frozen hake. Additionally, Jomara Seafood Co., Ltd. plays a vital role in the market by offering quality frozen hake products to meet consumer demand.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here