Product Code: ETC176084 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Frozen Potato Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 4.32% in 2025 and reaches 13.44% by 2029.
The Frozen Potato market in Thailand is projected to grow at a growing growth rate of 5.53% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The frozen potato market in Thailand has been steadily growing over the past few years. In 2020, the total frozen potato market size reached US$144 million and is expected to reach a value of US$195 million, growing at a CAGR of 6%. The market is mainly driven by an increasing demand for convenience foods as well as rapid urbanization and changing lifestyles among consumers. Furthermore, rising disposable incomes are also contributing to the growth of this sector.
The Thailand frozen potato market is influenced by the growth in the fast-food and quick-service restaurant industries. Frozen potato products, such as fries and hash browns, are widely used by these establishments due to their convenience, consistency, and ability to save preparation time. Additionally, the popularity of home-cooked frozen potato products has risen as consumers look for restaurant-quality options that can be easily prepared at home. This demand has led to innovations in frozen potato product offerings, contributing to the market`s expansion.
The Thailand frozen potato market encounters issues surrounding texture and taste preservation in frozen potato products. Maintaining the desired texture and flavor of frozen potato items, such as fries and hash browns, throughout freezing and subsequent cooking processes can be challenging, necessitating innovative processing techniques.
Frozen potato products have woven themselves into Thai culinary preferences. Capitalizing on this trend, entrepreneurs can introduce innovative frozen potato-based products that cater to local tastes while aligning with the convenience needs of today`s fast-paced lifestyle.
The frozen potato market encountered obstacles as the closure of restaurants, catering services, and hospitality sectors reduced the demand for processed potato products. These disruptions, coupled with export challenges, led to an excess supply of frozen potatoes, affecting producers and distributors.
For the Thailand frozen potato market, players like Lamb Weston (Thailand) Ltd. are engaged in producing and supplying frozen potato products such as fries and wedges.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Frozen Potato Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Frozen Potato Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Frozen Potato Market - Industry Life Cycle |
3.4 Thailand Frozen Potato Market - Porter's Five Forces |
3.5 Thailand Frozen Potato Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Thailand Frozen Potato Market Revenues & Volume Share, By End-user, 2020 & 2030F |
4 Thailand Frozen Potato Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Frozen Potato Market Trends |
6 Thailand Frozen Potato Market, By Types |
6.1 Thailand Frozen Potato Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Frozen Potato Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Thailand Frozen Potato Market Revenues & Volume, By French Fries, 2020-2030F |
6.1.4 Thailand Frozen Potato Market Revenues & Volume, By Hash Brown, 2020-2030F |
6.1.5 Thailand Frozen Potato Market Revenues & Volume, By Shapes, 2020-2030F |
6.1.6 Thailand Frozen Potato Market Revenues & Volume, By Mashed, 2020-2030F |
6.1.7 Thailand Frozen Potato Market Revenues & Volume, By Sweet Potatoes/Yam, 2020-2030F |
6.1.8 Thailand Frozen Potato Market Revenues & Volume, By Battered/Cooked, 2020-2030F |
6.1.9 Thailand Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.1.10 Thailand Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.2 Thailand Frozen Potato Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Thailand Frozen Potato Market Revenues & Volume, By Residential, 2020-2030F |
6.2.3 Thailand Frozen Potato Market Revenues & Volume, By Commercial, 2020-2030F |
7 Thailand Frozen Potato Market Import-Export Trade Statistics |
7.1 Thailand Frozen Potato Market Export to Major Countries |
7.2 Thailand Frozen Potato Market Imports from Major Countries |
8 Thailand Frozen Potato Market Key Performance Indicators |
9 Thailand Frozen Potato Market - Opportunity Assessment |
9.1 Thailand Frozen Potato Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Thailand Frozen Potato Market Opportunity Assessment, By End-user, 2020 & 2030F |
10 Thailand Frozen Potato Market - Competitive Landscape |
10.1 Thailand Frozen Potato Market Revenue Share, By Companies, 2023 |
10.2 Thailand Frozen Potato Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |