Product Code: ETC221485 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand frozen potato products market caters to the increasing demand for convenient and quick-to-prepare food options. Frozen potato products, including French fries, potato wedges, and hash browns, are widely consumed as snacks and side dishes. The market has grown due to changing consumer lifestyles, where convenience and time-saving factors play a significant role in food choices. Frozen potato products are commonly found in retail stores, fast-food chains, and restaurants, making them easily accessible to consumers across the country. Both domestic production and imports contribute to the availability of frozen potato products in the Thai market.
The Thailand Frozen Potato Products market is driven by the convenience factor and changing lifestyles. Frozen potato products such as French fries and hash browns are popular choices for quick and easy meals. Urbanization and busier lifestyles have increased the demand for such products, as they offer a time-saving solution for consumers.
The Thailand Frozen Potato Products Market confronts challenges linked to consumer preferences and competition from other convenience foods. Consumer tastes may shift, affecting demand for specific potato products. Furthermore, competition from alternative frozen or fast-food options can impact market share. Maintaining product quality and consistency in taste, texture, and nutritional value is vital for success. Additionally, supply chain disruptions, including potato crop variations, can affect the availability and pricing of frozen potato products.
The Thailand Frozen Potato Products Market initially faced challenges due to the closure of restaurants and a decline in foodservice demand during the pandemic. However, the retail sector saw an increase in sales as consumers stocked up on frozen foods. The industry also diversified its product offerings, introducing new and innovative frozen potato products to cater to changing consumer preferences. As restrictions eased and restaurants reopened, the market exhibited signs of recovery.
The Thailand Frozen Potato Products Market has witnessed the presence of several key players who have contributed significantly to its growth. Companies like McCain Foods, J.R. Simplot Company, and Lamb Weston Holdings have established a strong foothold in the market. McCain Foods, for instance, is known for its extensive range of frozen potato products, including French fries, hash browns, and potato wedges. Their commitment to quality and innovative product offerings has made them a trusted choice for both consumers and foodservice establishments. Similarly, J.R. Simplot Company has been a major player, supplying high-quality frozen potato products to various sectors, from quick-service restaurants to retail. These companies have adapted to changing consumer preferences and have introduced healthier alternatives to traditional frozen potato products, catering to the evolving demand in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Frozen Potato Products Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Frozen Potato Products Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Frozen Potato Products Market - Industry Life Cycle |
3.4 Thailand Frozen Potato Products Market - Porter's Five Forces |
3.5 Thailand Frozen Potato Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Frozen Potato Products Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
3.7 Thailand Frozen Potato Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Frozen Potato Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience foods due to busy lifestyles |
4.2.2 Growing popularity of western-style fast food chains in Thailand |
4.2.3 Rising disposable incomes leading to increased spending on frozen potato products |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in potato supply and prices |
4.3.2 Competition from alternative snacks and convenience foods |
4.3.3 Concerns regarding health implications of consuming processed frozen potato products |
5 Thailand Frozen Potato Products Market Trends |
6 Thailand Frozen Potato Products Market, By Types |
6.1 Thailand Frozen Potato Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Frozen Potato Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Frozen Potato Products Market Revenues & Volume, By French Fries, 2021-2031F |
6.1.4 Thailand Frozen Potato Products Market Revenues & Volume, By Tikkis, 2021-2031F |
6.1.5 Thailand Frozen Potato Products Market Revenues & Volume, By Potato Wedges, 2021-2031F |
6.1.6 Thailand Frozen Potato Products Market Revenues & Volume, By Potato Bites, 2021-2031F |
6.1.7 Thailand Frozen Potato Products Market Revenues & Volume, By Smileys, 2021-2031F |
6.1.8 Thailand Frozen Potato Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Frozen Potato Products Market, By End-Use |
6.2.1 Overview and Analysis |
6.2.2 Thailand Frozen Potato Products Market Revenues & Volume, By Food Services, 2021-2031F |
6.2.3 Thailand Frozen Potato Products Market Revenues & Volume, By Retail, 2021-2031F |
6.3 Thailand Frozen Potato Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Frozen Potato Products Market Revenues & Volume, By Business to Business, 2021-2031F |
6.3.3 Thailand Frozen Potato Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.3.4 Thailand Frozen Potato Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Thailand Frozen Potato Products Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.3.6 Thailand Frozen Potato Products Market Revenues & Volume, By Online, 2021-2031F |
6.3.7 Thailand Frozen Potato Products Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Frozen Potato Products Market Import-Export Trade Statistics |
7.1 Thailand Frozen Potato Products Market Export to Major Countries |
7.2 Thailand Frozen Potato Products Market Imports from Major Countries |
8 Thailand Frozen Potato Products Market Key Performance Indicators |
8.1 Average selling price of frozen potato products |
8.2 Consumer confidence index in Thailand |
8.3 Number of quick-service restaurants offering frozen potato products on their menus |
8.4 Retail distribution penetration of frozen potato products in Thailand |
8.5 Percentage of households consuming frozen potato products in Thailand |
9 Thailand Frozen Potato Products Market - Opportunity Assessment |
9.1 Thailand Frozen Potato Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Frozen Potato Products Market Opportunity Assessment, By End-Use, 2021 & 2031F |
9.3 Thailand Frozen Potato Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Frozen Potato Products Market - Competitive Landscape |
10.1 Thailand Frozen Potato Products Market Revenue Share, By Companies, 2024 |
10.2 Thailand Frozen Potato Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |