Product Code: ETC221545 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Fruit and Vegetable Juice Market is projected to witness mixed growth rate patterns during 2025 to 2029. From 3.27% in 2025, the growth rate steadily ascends to 8.81% in 2029.
Thailand's Fruit and Vegetable Juice market is anticipated to experience a stable growth rate of 3.72% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
The Thailand fruit and vegetable juice market have experienced steady growth as consumers seek healthier beverage options. With an abundance of tropical fruits, Thailand offers a wide variety of fruit juices, including pineapple, orange, guava, and mango. Additionally, the trend toward health-conscious living has led to the popularity of vegetable juices, such as carrot and beetroot blends. These juices are not only consumed for their taste but also for their perceived health benefits. The market is characterized by both fresh and packaged juices, catering to diverse consumer preferences. Local juice manufacturers often highlight the use of natural ingredients and minimal additives to appeal to health-conscious consumers.
The Thailand Fruit and Vegetable Juice market are influenced by health-conscious consumers looking for convenient sources of essential nutrients. Fruit and vegetable juices are seen as a quick and nutritious option. Additionally, the abundance of fresh produce in Thailand supports the production of high-quality juices.
The Thailand Fruit and Vegetable Juice Market face challenges related to sugar content and health concerns. Increasing awareness of sugar`s negative health effects has led to demands for lower sugar content in juices. Adapting to these preferences while maintaining taste can be challenging. Additionally, ensuring the freshness and quality of raw fruits and vegetables used in juice production can be affected by factors such as climate conditions and supply chain logistics. Market players must balance these considerations to meet consumer expectations.
The Fruit and Vegetable Juice Market in Thailand experienced mixed impacts from COVID-19. Initially, there was a surge in demand for packaged juices as consumers focused on boosting their immune systems. However, the closure of cafes and juice bars affected the foodservice segment of the market. As the pandemic continued, there was a growing preference for healthier beverage options, leading to increased demand for natural and organic juices. The industry responded by introducing a variety of immune-boosting juice blends.
The Thailand Fruit and Vegetable Juice Market boasts a competitive landscape with several leading players vying for market share. Thai Agri Foods Public Company Limited, Thai Beverage Public Company Limited (ThaiBev), and Nestl? (Thailand) Limited have been prominent in this sector. Thai Agri Foods is recognized for its diverse range of fruit and vegetable juices under the "Tropicana" brand, catering to health-conscious consumers. ThaiBev, a well-established player, offers a wide variety of juices and beverages, including fruit juices and ready-to-drink products, with a strong distribution network. Nestl?, a global giant, has made its mark by offering nutritious and high-quality fruit juices. These players have not only focused on product innovation but also on sustainability and responsible sourcing practices, aligning with the growing consumer awareness of environmental and health concerns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Fruit and Vegetable Juice Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Fruit and Vegetable Juice Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Fruit and Vegetable Juice Market - Industry Life Cycle |
3.4 Thailand Fruit and Vegetable Juice Market - Porter's Five Forces |
3.5 Thailand Fruit and Vegetable Juice Market Revenues & Volume Share, By Product , 2021 & 2031F |
3.6 Thailand Fruit and Vegetable Juice Market Revenues & Volume Share, By Distribution Channel , 2021 & 2031F |
4 Thailand Fruit and Vegetable Juice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in Thailand |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising disposable income leading to higher spending on healthy beverages |
4.3 Market Restraints |
4.3.1 Seasonality of fruit and vegetable production impacting availability and pricing |
4.3.2 Competition from other beverage categories like carbonated drinks and energy drinks |
4.3.3 Challenges in distribution and logistics in reaching remote areas in Thailand |
5 Thailand Fruit and Vegetable Juice Market Trends |
6 Thailand Fruit and Vegetable Juice Market, By Types |
6.1 Thailand Fruit and Vegetable Juice Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Product , 2021-2031F |
6.1.3 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Fruit Juices, 2021-2031F |
6.1.4 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Fruit & Vegetable Blend, 2021-2031F |
6.1.5 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Vegetable Juices, 2021-2031F |
6.2 Thailand Fruit and Vegetable Juice Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Thailand Fruit and Vegetable Juice Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Fruit and Vegetable Juice Market Import-Export Trade Statistics |
7.1 Thailand Fruit and Vegetable Juice Market Export to Major Countries |
7.2 Thailand Fruit and Vegetable Juice Market Imports from Major Countries |
8 Thailand Fruit and Vegetable Juice Market Key Performance Indicators |
8.1 Average price per unit of fruit and vegetable juice sold |
8.2 Number of new product launches in the fruit and vegetable juice segment |
8.3 Percentage of market share held by local versus international fruit and vegetable juice brands |
9 Thailand Fruit and Vegetable Juice Market - Opportunity Assessment |
9.1 Thailand Fruit and Vegetable Juice Market Opportunity Assessment, By Product , 2021 & 2031F |
9.2 Thailand Fruit and Vegetable Juice Market Opportunity Assessment, By Distribution Channel , 2021 & 2031F |
10 Thailand Fruit and Vegetable Juice Market - Competitive Landscape |
10.1 Thailand Fruit and Vegetable Juice Market Revenue Share, By Companies, 2024 |
10.2 Thailand Fruit and Vegetable Juice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |