| Product Code: ETC189457 | Publication Date: May 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Thailand import trend for the fruit brandy market experienced a decline from 2023 to 2024, with a growth rate of -8.87%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -0.23%. This downward trajectory could be attributed to shifting consumer preferences, changes in trade policies, or market saturation affecting import momentum.

Fruit brandy is popular among young adults aged 18-35 in Thailand. The overall market size stood at around THB 2 billion (USD 33 million)in 2025 with a year-on-year growth rate of 9%, driven mainly by rising demand from bars and restaurants across major cities like Bangkok, Pattaya or Phuket. Local brands dominate this category accounting for 93%of sales volumes while imported brands are relatively modest representing just 8%.
The Thailand fruit brandy market benefits from consumers` affinity for fruit-infused alcoholic beverages. The natural and unique flavors of fruit brandies appeal to a broad range of consumers, driving demand for these products.
The fruit brandy market grapples with competition from other spirits and liqueurs, as well as the need to create a unique selling proposition for each product variant. Additionally, sourcing high-quality and locally grown fruits can be a challenge, impacting production volumes and product availability.
The fruit brandy market offers an opportunity to explore traditional craftsmanship and modern tastes. Entrepreneurs can collaborate with local orchards to create unique, locally-sourced fruit brandies that capture the essence of Thailand`s rich fruit diversity.
The fruit brandy market faced challenges due to the closure of hospitality venues and reduced social gatherings. This led to decreased consumption and a shift in focus towards home consumption.
For the Thailand fruit brandy market, players like Thai Agri Foods Public Co., Ltd., offer fruit brandy options, often made from locally sourced fruits, catering to consumers seeking unique and flavorful spirits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Fruit Brandy Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Fruit Brandy Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Fruit Brandy Market - Industry Life Cycle |
3.4 Thailand Fruit Brandy Market - Porter's Five Forces |
3.5 Thailand Fruit Brandy Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Fruit Brandy Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Thailand Fruit Brandy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for unique and premium alcoholic beverages |
4.2.2 Growing popularity of craft and artisanal products in the beverage industry |
4.2.3 Rising trend of experiential drinking culture and exploration of new flavors |
4.3 Market Restraints |
4.3.1 Regulatory challenges and compliance requirements in the alcoholic beverage industry |
4.3.2 Intense competition from other alcoholic beverages like wine, beer, and spirits |
4.3.3 Limited awareness and distribution channels for Thailand fruit brandy in international markets |
5 Thailand Fruit Brandy Market Trends |
6 Thailand Fruit Brandy Market, By Types |
6.1 Thailand Fruit Brandy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Fruit Brandy Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Thailand Fruit Brandy Market Revenues & Volume, By Apple, 2022-2032F |
6.1.4 Thailand Fruit Brandy Market Revenues & Volume, By Pear, 2022-2032F |
6.1.5 Thailand Fruit Brandy Market Revenues & Volume, By Apricot, 2022-2032F |
6.1.6 Thailand Fruit Brandy Market Revenues & Volume, By Plum, 2022-2032F |
6.1.7 Thailand Fruit Brandy Market Revenues & Volume, By Cherry, 2022-2032F |
6.1.8 Thailand Fruit Brandy Market Revenues & Volume, By Others, 2022-2032F |
6.2 Thailand Fruit Brandy Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Fruit Brandy Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2022-2032F |
6.2.3 Thailand Fruit Brandy Market Revenues & Volume, By Specialty Stores, 2022-2032F |
6.2.4 Thailand Fruit Brandy Market Revenues & Volume, By Online Retail, 2022-2032F |
6.2.5 Thailand Fruit Brandy Market Revenues & Volume, By Other, 2022-2032F |
7 Thailand Fruit Brandy Market Import-Export Trade Statistics |
7.1 Thailand Fruit Brandy Market Export to Major Countries |
7.2 Thailand Fruit Brandy Market Imports from Major Countries |
8 Thailand Fruit Brandy Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the Thailand fruit brandy market |
8.2 Growth in online presence and digital marketing efforts for Thailand fruit brandy brands |
8.3 Increase in collaborations and partnerships with restaurants, bars, and retailers for promoting Thailand fruit brandy |
9 Thailand Fruit Brandy Market - Opportunity Assessment |
9.1 Thailand Fruit Brandy Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Fruit Brandy Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Thailand Fruit Brandy Market - Competitive Landscape |
10.1 Thailand Fruit Brandy Market Revenue Share, By Companies, 2025 |
10.2 Thailand Fruit Brandy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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