| Product Code: ETC187837 | Publication Date: May 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Thailand import trend for ghee in 2024 showed a notable growth rate of 30.77% compared to the previous year, with a compound annual growth rate (CAGR) of -8.82% from 2020 to 2024. This significant uptick in import momentum suggests a potential demand shift or market recovery, possibly influenced by evolving consumer preferences or trade policies during the period.

Thailand's Ghee market is anticipated to experience a growing growth rate of 6.43% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The ghee market in Thailand generated revenue worth US$ 12 Million in 2025 and will witness steady growth owing to its use as cooking oil or fat source by households along with restaurants & hotels due to availability of various flavors such as garlic & onion flavored ghee which adds flavor while cooking various dishes like chapatti?s etc., thus adding taste value. Additionally, rise inculcating traditional Indian diet culture into Thai cuisine majorly through restaurants & hotels would drive growth significantly during forecasted timeframe.
Ghee`s reputation as a traditional and nutrient-rich cooking medium has boosted its consumption. Ghee`s culinary and health benefits continue to drive demand in the market.
The ghee market encounters challenges in terms of producing ghee with consistent flavor, texture, and aroma while addressing storage and shelf-life concerns due to its high fat content.
Ghee holds cultural significance and is esteemed for its culinary attributes. Entrepreneurs can explore this market by offering premium, locally-sourced ghee to both traditional and health-conscious consumers.
As consumers cooked more at home, traditional ingredients like ghee gained traction. The pandemic`s impact on sourcing and production led to occasional supply disruptions and price fluctuations.
In the Thailand ghee market, entities like CP Group and Betagro Group contribute to the production and distribution of ghee, a clarified butter product used in cooking and traditional cuisine.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Ghee Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Ghee Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Ghee Market - Industry Life Cycle |
3.4 Thailand Ghee Market - Porter's Five Forces |
3.5 Thailand Ghee Market Revenues & Volume Share, By Source, 2022 & 2032F |
3.6 Thailand Ghee Market Revenues & Volume Share, By End-use, 2022 & 2032F |
3.7 Thailand Ghee Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Ghee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of ghee |
4.2.2 Growing demand for traditional and ethnic cuisines using ghee |
4.2.3 Rise in disposable income leading to higher purchasing power for premium ghee products |
4.3 Market Restraints |
4.3.1 Price volatility of ghee due to fluctuations in raw material costs |
4.3.2 Competition from substitute products like butter and cooking oils |
5 Thailand Ghee Market Trends |
6 Thailand Ghee Market, By Types |
6.1 Thailand Ghee Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Thailand Ghee Market Revenues & Volume, By Source, 2022-2032F |
6.1.3 Thailand Ghee Market Revenues & Volume, By Cow, 2022-2032F |
6.1.4 Thailand Ghee Market Revenues & Volume, By Buffalo, 2022-2032F |
6.1.5 Thailand Ghee Market Revenues & Volume, By Mixed, 2022-2032F |
6.2 Thailand Ghee Market, By End-use |
6.2.1 Overview and Analysis |
6.2.2 Thailand Ghee Market Revenues & Volume, By Retail, 2022-2032F |
6.2.3 Thailand Ghee Market Revenues & Volume, By Institutional, 2022-2032F |
6.3 Thailand Ghee Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Ghee Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.3.3 Thailand Ghee Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.3.4 Thailand Ghee Market Revenues & Volume, By Specialty Stores, 2022-2032F |
6.3.5 Thailand Ghee Market Revenues & Volume, By Online, 2022-2032F |
6.3.6 Thailand Ghee Market Revenues & Volume, By Others, 2022-2032F |
7 Thailand Ghee Market Import-Export Trade Statistics |
7.1 Thailand Ghee Market Export to Major Countries |
7.2 Thailand Ghee Market Imports from Major Countries |
8 Thailand Ghee Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to ghee recipes and benefits |
8.2 Number of new product launches and innovations in the ghee market |
8.3 Growth in the number of specialty stores or online platforms offering a variety of ghee products |
8.4 Adoption rate of ghee in modern cooking and baking recipes |
8.5 Consumer feedback and ratings on the quality and purity of ghee products |
9 Thailand Ghee Market - Opportunity Assessment |
9.1 Thailand Ghee Market Opportunity Assessment, By Source, 2022 & 2032F |
9.2 Thailand Ghee Market Opportunity Assessment, By End-use, 2022 & 2032F |
9.3 Thailand Ghee Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Ghee Market - Competitive Landscape |
10.1 Thailand Ghee Market Revenue Share, By Companies, 2025 |
10.2 Thailand Ghee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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