| Product Code: ETC410841 | Publication Date: Oct 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for the gingerbread market experienced significant growth from 2023 to 2024, with a growth rate of 241.03%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 91.22%. This import momentum can be attributed to shifting consumer preferences towards unique and exotic flavors, indicating a potential demand shift in the gingerbread market.
By 2027, the Gingerbread market in Thailand is anticipated to reach a growth rate of 0.77%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The gingerbread market in Thailand reflects a confluence of traditional and modern baking practices. Gingerbread, with its aromatic spices and sweet, comforting flavor, has found a place in Thai culture and celebrations. It is often prepared during festivals and holidays. Additionally, gingerbread is becoming popular as a snack and dessert in urban areas and among young consumers. The market is marked by creativity in gingerbread shapes and decorations, reflecting Thai cultural motifs. With the increasing trend of home baking and the emergence of artisanal bakeries, the gingerbread market is expected to grow, appealing to both nostalgia and contemporary tastes.
The Thailand gingerbread market has witnessed significant growth owing to several influential drivers. Firstly, gingerbread has cultural significance in Thailand and is consumed during various festivals and celebrations, contributing to consistent demand. Additionally, the rising popularity of ginger as a functional ingredient in health-conscious diets has positively impacted the gingerbread market. Ginger is renowned for its digestive and anti-inflammatory properties, making gingerbread a sought-after snack and dessert option. Moreover, the baking industry`s expansion and the availability of gingerbread products in supermarkets and bakeries have made gingerbread more accessible to consumers. Furthermore, the trend of gourmet and artisanal gingerbread, incorporating unique flavors and premium ingredients, has attracted a niche market segment. Lastly, the growing awareness of gingerbread`s versatility as a gift and a treat for special occasions has boosted its sales during holidays and celebrations, contributing to market growth.
The Thailand gingerbread market faces challenges primarily related to seasonal demand and competition from other baked goods. Gingerbread is often associated with festive holidays, leading to seasonal fluctuations in demand. Maintaining year-round sales can be challenging for producers. Additionally, the market competes with a wide range of bakery products, including cookies, cakes, and pastries. Standing out in a crowded market and differentiating gingerbread from similar treats can be a marketing and branding challenge. Finding creative ways to promote gingerbread throughout the year and adapting to evolving consumer preferences are essential for sustaining market growth.
The COVID-19 pandemic had a notable impact on the Thailand gingerbread market. As people spent more time at home, there was a surge in home baking and cooking activities, leading to increased demand for gingerbread and related products. Online sales and delivery services played a crucial role in sustaining market growth during lockdowns, and this trend continued even as restrictions eased.
The Thailand gingerbread market may be characterized by local bakeries and confectioneries rather than major corporations. However, notable gingerbread producers include ThaiGingerBake Co., Ltd., GingerTreats Thailand, and SweetSpice Delights.