Market Forecast By Product Type (Woods, Iron, Wedges, Putters) And Competitive Landscape
Product Code: ETC433941 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
According to 6Wresearch internal database and industry insights, the Thailand Golf Clubs Market is projected to grow at a compound annual growth rate of 0.73% over 2025-2029, driven by tourism demand and rising leisure participation.
Report Name | Thailand Golf Clubs Market |
Forecast period | 2025-2031 |
CAGR | 0.73% |
Growing Sector | Leisure & Professional |
The Thailand Golf Clubs Market report comprehensively covers the market by application (Leisure, Professional) and distribution channel (Sporting Goods Retailers, Online, Department & Discount Stores).
The Thailand Golf Clubs Market is growing steadily due to the country’s strong golf tourism industry and increasing local interest in leisure sports. With over 250 golf courses, Thailand attracts both domestic players and foreigners, boosting demand for premium golf equipment. Consumers increasingly prefer high-performance and custom-fit clubs for playing golf. Brands like Titleist, Callaway, and TaylorMade dominate sales. Online and specialty retail channels support wider accessibility. However, obstacles such as high import duties, economic fluctuations, and customisation costs pose limitations to broader market expansion across professional and amateur segments.
The Thailand Golf Clubs Market size is expected to grow at a significant CAGR of 0.73% during the forecast period 2025–2029. Thailand Golf Clubs Market growth is fueled by expanding golf tourism infrastructure and leisure interest among domestic and international players. Rising disposable incomes among Thailand’s middle and affluent classes increases demand for premium custom clubs. Brand awareness of major global players increases adoption. Online and specialty retail channels facilitate easier access to imported and high specification clubs. Growth in youth training programs and golf academies further propel the demand for performance-oriented golf clubs.
The Thailand Golf Clubs Industry faces several challenges. The challenges exist primarily from high import duties on high-quality golf equipment, which increase retail prices and reduce its adaptability to average consumers. Furthermore, the complexity and cost of customising golf clubs to meet individual performance needs create entry barriers for new market players. Limited local manufacturing capacity further adds to reliance on imports, exposing the market to currency fluctuations and global supply issues. Moreover, the niche nature of golf in Thailand means limited scalability, especially outside major urban and tourist areas.
A key trend is the adoption of AI-based swing analysis and lightweight carbon composite shafts by manufacturers to check performance and quality feedback in clubs. Companies integrate digital fitting platforms and real-time analytics to personalise clubs for players’ swing styles, improving user engagement and sales. One more trend is, linking of physical specialty stores that are often located in malls like Thaniya Plaza with robust online platforms, offering services like click and collect, home delivery, and virtual fitting. This seamless approach enhances customer convenience and satisfaction.
Expanding e-commerce channels and digital retail present a compelling investment opportunity. The landscape of online shopping may still have its constraints, yet the demand for foreign brands and custom clubs is on the rise. Opportunities abound in logistics, fintech, and digital marketing. Creating specialised online platforms and enhancing supply chains can give businesses a significant advantage over other competitors. Omnichannel retail strategies are another trend. This is when businesses connect real specialty stores, which are often found in malls like Thaniya Plaza, with strong online platforms that offer services like click and collect, home delivery, and virtual fitting. This seamless method makes things quicker to access for customers.
Key brands include Callaway, TaylorMade, Titleist, Ping, Cobra as dominant suppliers in specialty retail and tourism channels. Regional firms like PRGR Thailand and Honma Golf (Thailand) Ltd. offer customised performance clubs. These companies command a significant Thailand Golf Clubs Market share through innovation, brand recognition, and widespread distribution via offline and online channels.
Thailand's government encourages golf tourism, as developing sports tourism is a major objective of the country's financial growth. The regulations include building up of golf courses and giving foreign golf events tax rebates. There are not many rules that apply specifically to golf clubs, yet import taxes, product safety standards, and rules about environmental materials do affect the market dynamics. The government backs the making of golf courses, driving ranges, and tourist corridors connected to golf clubs. Policies such as customs tariff schedules and quality certifications for sports materials affect market entry and competition in a roundabout way.
The Thailand Golf Clubs Market industry is expected to undergo a gradual transformation. This is due to rising urbanisation, expansion of golf course facilities, and rising affluent consumer interest will maintain demand. Innovation in club design, especially lightweight carbon composite materials and AI-guided personalisation, will differentiate offerings. Tourism recovery and youth training programmes will spur niche demand. However, macroeconomic challenges, regulatory constraints, and pricing pressures may limit growth. Companies investing in technological differentiation, hybrid retail approaches, and performance customisation stand to gain a competitive advantage in a more mature, service-oriented market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the leisure segment is witnessing fast growth due to the increasing popularity of golf as a recreational activity. Tourists, casual players, and retirees are driving demand, supported by growing golf tourism and improved access to golf courses.
Online distribution is expanding swiftly, driven by digital convenience, competitive pricing, and a wide range of product options. Customers increasingly prefer browsing and purchasing golf clubs online, supported by home delivery services and detailed product information available on e-commerce platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Golf Clubs Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Golf Clubs Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Golf Clubs Market - Industry Life Cycle |
3.4 Thailand Golf Clubs Market - Porter's Five Forces |
3.5 Thailand Golf Clubs Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Thailand Golf Clubs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of golf as a recreational sport in Thailand |
4.2.2 Increase in disposable income and leisure spending among Thai population |
4.2.3 Rise in tourism and golf tourism in Thailand, attracting more players |
4.3 Market Restraints |
4.3.1 High initial investment and maintenance costs for golf clubs and facilities |
4.3.2 Seasonal nature of golf, with weather conditions affecting playing opportunities |
4.3.3 Competition from other leisure activities and sports in the region |
5 Thailand Golf Clubs Market Trends |
6 Thailand Golf Clubs Market Segmentations |
6.1 Thailand Golf Clubs Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Golf Clubs Market Revenues & Volume, By Woods, 2021-2031F |
6.1.3 Thailand Golf Clubs Market Revenues & Volume, By Iron, 2021-2031F |
6.1.4 Thailand Golf Clubs Market Revenues & Volume, By Wedges, 2021-2031F |
6.1.5 Thailand Golf Clubs Market Revenues & Volume, By Putters, 2021-2031F |
7 Thailand Golf Clubs Market Import-Export Trade Statistics |
7.1 Thailand Golf Clubs Market Export to Major Countries |
7.2 Thailand Golf Clubs Market Imports from Major Countries |
9 Thailand Golf Clubs Market - Opportunity Assessment |
9.1 Thailand Golf Clubs Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Thailand Golf Clubs Market - Competitive Landscape |
10.1 Thailand Golf Clubs Market Revenue Share, By Companies, 2024 |
10.2 Thailand Golf Clubs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |