Product Code: ETC038226 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand grape wine market is projected to generate a revenue of US$ 145.1 million in 2020 and grow at a compound annual growth rate (CAGR) of 10.49% during the forecast period from 2020-2026. The demand for wine has risen among millennials, as it is considered an elegant drink with health benefits, which has led to the rise in consumption in Thailand over the past few years. In addition, supermarkets and hypermarkets are popular distribution channels for wines; hence they contribute significantly to sales by offering convenience and discounts on bulk purchases. Furthermore, increasing disposable incomes coupled with changing lifestyles have increased opportunities for premium imported wines due to their growing popularity amongst consumers.
One of the challenges faced by producers lies within the supply chain management system where there are chances that counterfeit items can enter into retail stores easily if not monitored properly, this can lead to loss of brand trust amongst customers negatively affecting revenue generation capabilities.Other challenges include high cost involved due to complex production processes leading manufacturers investing heavily on research & development activities thus making it difficult for small scale players catering local region markets only compete against bigger well established companies operating globally.Moreover lack awareness about usage & advantages related specifically red/white type varietals available amongst general public further hampers industry profits significantly.
The Thailand grape wine market is facing a number of challenges, most notably the lack of demand due to changing consumer preferences and trends. Social media platforms such as Instagram provide exposure for new types of alcoholic beverages that are competing with traditional drinks like wine, thus limiting the growth potential for the grape wine industry. Additionally, high taxes on imported wines have made it difficult for foreign companies to break into this market, while local production has been unable to meet increasing demand.
The novel coronavirus (COVID-19) pandemic has had a significant impact on the Thailand grape wine market. The COVID-19 outbreak has forced closure of bars, pubs, restaurants and cafes which have resulted in decreased demand for wines from these outlets. Additionally, the restrictions imposed by governments to limit social gatherings have also impacted consumer spending and consequently reduced sales of wines. Moreover, due to disruption in global supply chains caused by lockdowns throughout the world, imports of foreign grapes wines into Thailand are expected to be affected further hurting domestic consumption levels.
Major players operating within the Thailand grape wine market include Siam Winery Co., Ltd., Bangkok Wine & Spirits Co.,Ltd., Vintners Group (Thailand) Ltd., Pranburi Winery Co.,Ltd., Khao Yai National Park Wines Co..Ltd and others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Grape Wine Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Grape Wine Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Grape Wine Market - Industry Life Cycle |
3.4 Thailand Grape Wine Market - Porter's Five Forces |
3.5 Thailand Grape Wine Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Grape Wine Market Revenues & Volume Share, By Applications, 2020 & 2030F |
4 Thailand Grape Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Grape Wine Market Trends |
6 Thailand Grape Wine Market, By Types |
6.1 Thailand Grape Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Grape Wine Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Grape Wine Market Revenues & Volume, By Red Wine, 2020-2030F |
6.1.4 Thailand Grape Wine Market Revenues & Volume, By White Wine, 2020-2030F |
6.1.5 Thailand Grape Wine Market Revenues & Volume, By Rose Wine, 2020-2030F |
6.1.6 Thailand Grape Wine Market Revenues & Volume, By Other, 2020-2030F |
6.2 Thailand Grape Wine Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Grape Wine Market Revenues & Volume, By Commercial Consumption, 2020-2030F |
6.2.3 Thailand Grape Wine Market Revenues & Volume, By Household Consumption, 2020-2030F |
6.2.4 Thailand Grape Wine Market Revenues & Volume, By Other, 2020-2030F |
7 Thailand Grape Wine Market Import-Export Trade Statistics |
7.1 Thailand Grape Wine Market Export to Major Countries |
7.2 Thailand Grape Wine Market Imports from Major Countries |
8 Thailand Grape Wine Market Key Performance Indicators |
9 Thailand Grape Wine Market - Opportunity Assessment |
9.1 Thailand Grape Wine Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Grape Wine Market Opportunity Assessment, By Applications, 2020 & 2030F |
10 Thailand Grape Wine Market - Competitive Landscape |
10.1 Thailand Grape Wine Market Revenue Share, By Companies, 2023 |
10.2 Thailand Grape Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |