Thailand Guitar Market (2025-2031) Outlook | Share, Trends, Forecast, Companies, Size, Revenue, Growth, Analysis, Industry, Value

Market Forecast By Type (Acoustic Guitars, Electric Guitars), By Application (Online Retail, Offline Retail) And Competitive Landscape
Product Code: ETC226405 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Guitar Market Size Growth Rate


The Thailand Guitar Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 2.96% in 2025, growth builds up to 10.23% by 2029.

Thailand Guitar Market Growth Rate

Guitar Market: Thailand vs Top 5 Major Economies in 2027 (Asia)


The Guitar market in Thailand is projected to grow at a stable growth rate of 4.08% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

Guitar Market: Thailand vs Top 5 Major Economies in 2027 (Asia)

Thailand Guitar Market Synopsis

The Thailand Guitar Market is a niche yet vibrant segment within the country`s music industry. It caters to a diverse customer base, from professional musicians to hobbyists. The market includes the production and sale of acoustic, electric, and bass guitars. Both local and international brands compete in this market.

Drivers of the Market

The Thailand Guitar market is driven by a combination of factors, including cultural significance, a growing interest in music, and the presence of local guitar manufacturers. Guitars hold a special place in Thai culture, with traditional and contemporary music relying heavily on this instrument. Additionally, the affordability of locally produced guitars attracts both beginners and professionals, further fueling the market`s growth.

Challenges of the Market

The Thailand Guitar market grapples with challenges related to market saturation and competition from international brands. The market has a plethora of local and imported guitar manufacturers and sellers, leading to price wars and pressure on profit margins. Furthermore, the popularity of electronic music and changing musical preferences challenge the traditional acoustic guitar segment. Differentiation, quality, and innovation are critical for guitar manufacturers to thrive in this competitive market.

COVID-19 Impact on the Market

The Thailand Guitar Market underwent challenges during the COVID-19 pandemic as musicians had limited opportunities to perform and record music. Reduced consumer spending on non-essential items also affected sales. However, the market adapted to the changing landscape, with increased interest in online music lessons and home recording equipment. As live music events return and music education activities resume, the guitar market is expected to recover gradually, with a potential shift in consumer preferences toward higher-quality instruments.

Key Players in the Market

The Thailand Guitar market is a vibrant landscape with a mix of local luthiers and international brands. Local artisans like Pongsak Ratanasaenghirun have gained acclaim for their handcrafted guitars, known for their exceptional craftsmanship and unique designs. International brands such as Fender and Gibson also have a strong presence, appealing to a wide range of guitar enthusiasts. Music retailers, both online and brick-and-mortar, facilitate access to a diverse selection of guitars, making it a thriving market for musicians and collectors alike.

Key Highlights of the Report:

  • Thailand Guitar Market Outlook
  • Market Size of Thailand Guitar Market, 2024
  • Forecast of Thailand Guitar Market, 2031
  • Historical Data and Forecast of Thailand Guitar Revenues & Volume for the Period 2021-2031
  • Thailand Guitar Market Trend Evolution
  • Thailand Guitar Market Drivers and Challenges
  • Thailand Guitar Price Trends
  • Thailand Guitar Porter's Five Forces
  • Thailand Guitar Industry Life Cycle
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Acoustic Guitars for the Period 2021-2031
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Electric Guitars for the Period 2021-2031
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Thailand Guitar Market Revenues & Volume By Offline Retail for the Period 2021-2031
  • Thailand Guitar Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Application
  • Thailand Guitar Top Companies Market Share
  • Thailand Guitar Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Guitar Company Profiles
  • Thailand Guitar Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Guitar Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Guitar Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Guitar Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Guitar Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Guitar Market - Industry Life Cycle

3.4 Thailand Guitar Market - Porter's Five Forces

3.5 Thailand Guitar Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Thailand Guitar Market Revenues & Volume Share, By Application, 2021 & 2031F

4 Thailand Guitar Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Growing interest in music and entertainment among the younger population in Thailand

4.2.2 Increasing disposable income and purchasing power of the middle class

4.2.3 Rising popularity of online tutorials and platforms for learning music

4.2.4 Influence of popular Thai musicians and bands in promoting guitar playing

4.3 Market Restraints

4.3.1 Competition from other musical instruments and entertainment options

4.3.2 Economic uncertainties impacting consumer spending on non-essential items

4.3.3 High import taxes on musical instruments affecting pricing and affordability

5 Thailand Guitar Market Trends

6 Thailand Guitar Market, By Types

6.1 Thailand Guitar Market, By Type

6.1.1 Overview and Analysis

6.1.2 Thailand Guitar Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Thailand Guitar Market Revenues & Volume, By Acoustic Guitars, 2021-2031F

6.1.4 Thailand Guitar Market Revenues & Volume, By Electric Guitars, 2021-2031F

6.2 Thailand Guitar Market, By Application

6.2.1 Overview and Analysis

6.2.2 Thailand Guitar Market Revenues & Volume, By Online Retail, 2021-2031F

6.2.3 Thailand Guitar Market Revenues & Volume, By Offline Retail, 2021-2031F

7 Thailand Guitar Market Import-Export Trade Statistics

7.1 Thailand Guitar Market Export to Major Countries

7.2 Thailand Guitar Market Imports from Major Countries

8 Thailand Guitar Market Key Performance Indicators

8.1 Number of music schools and academies offering guitar lessons in Thailand

8.2 Online search trends for guitar tutorials and lessons in Thailand

8.3 Participation rates in local music events and competitions among the youth

9 Thailand Guitar Market - Opportunity Assessment

9.1 Thailand Guitar Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Thailand Guitar Market Opportunity Assessment, By Application, 2021 & 2031F

10 Thailand Guitar Market - Competitive Landscape

10.1 Thailand Guitar Market Revenue Share, By Companies, 2024

10.2 Thailand Guitar Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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