| Product Code: ETC226405 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Guitar Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 2.96% in 2025, growth builds up to 10.23% by 2029.

The Guitar market in Thailand is projected to grow at a stable growth rate of 4.08% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Thailand Guitar Market is a niche yet vibrant segment within the country`s music industry. It caters to a diverse customer base, from professional musicians to hobbyists. The market includes the production and sale of acoustic, electric, and bass guitars. Both local and international brands compete in this market.
The Thailand Guitar market is driven by a combination of factors, including cultural significance, a growing interest in music, and the presence of local guitar manufacturers. Guitars hold a special place in Thai culture, with traditional and contemporary music relying heavily on this instrument. Additionally, the affordability of locally produced guitars attracts both beginners and professionals, further fueling the market`s growth.
The Thailand Guitar market grapples with challenges related to market saturation and competition from international brands. The market has a plethora of local and imported guitar manufacturers and sellers, leading to price wars and pressure on profit margins. Furthermore, the popularity of electronic music and changing musical preferences challenge the traditional acoustic guitar segment. Differentiation, quality, and innovation are critical for guitar manufacturers to thrive in this competitive market.
The Thailand Guitar Market underwent challenges during the COVID-19 pandemic as musicians had limited opportunities to perform and record music. Reduced consumer spending on non-essential items also affected sales. However, the market adapted to the changing landscape, with increased interest in online music lessons and home recording equipment. As live music events return and music education activities resume, the guitar market is expected to recover gradually, with a potential shift in consumer preferences toward higher-quality instruments.
The Thailand Guitar market is a vibrant landscape with a mix of local luthiers and international brands. Local artisans like Pongsak Ratanasaenghirun have gained acclaim for their handcrafted guitars, known for their exceptional craftsmanship and unique designs. International brands such as Fender and Gibson also have a strong presence, appealing to a wide range of guitar enthusiasts. Music retailers, both online and brick-and-mortar, facilitate access to a diverse selection of guitars, making it a thriving market for musicians and collectors alike.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Guitar Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Guitar Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Guitar Market - Industry Life Cycle |
3.4 Thailand Guitar Market - Porter's Five Forces |
3.5 Thailand Guitar Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Guitar Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Guitar Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing interest in music and entertainment among the younger population in Thailand |
4.2.2 Increasing disposable income and purchasing power of the middle class |
4.2.3 Rising popularity of online tutorials and platforms for learning music |
4.2.4 Influence of popular Thai musicians and bands in promoting guitar playing |
4.3 Market Restraints |
4.3.1 Competition from other musical instruments and entertainment options |
4.3.2 Economic uncertainties impacting consumer spending on non-essential items |
4.3.3 High import taxes on musical instruments affecting pricing and affordability |
5 Thailand Guitar Market Trends |
6 Thailand Guitar Market, By Types |
6.1 Thailand Guitar Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Guitar Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Guitar Market Revenues & Volume, By Acoustic Guitars, 2021-2031F |
6.1.4 Thailand Guitar Market Revenues & Volume, By Electric Guitars, 2021-2031F |
6.2 Thailand Guitar Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Guitar Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.3 Thailand Guitar Market Revenues & Volume, By Offline Retail, 2021-2031F |
7 Thailand Guitar Market Import-Export Trade Statistics |
7.1 Thailand Guitar Market Export to Major Countries |
7.2 Thailand Guitar Market Imports from Major Countries |
8 Thailand Guitar Market Key Performance Indicators |
8.1 Number of music schools and academies offering guitar lessons in Thailand |
8.2 Online search trends for guitar tutorials and lessons in Thailand |
8.3 Participation rates in local music events and competitions among the youth |
9 Thailand Guitar Market - Opportunity Assessment |
9.1 Thailand Guitar Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Guitar Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Guitar Market - Competitive Landscape |
10.1 Thailand Guitar Market Revenue Share, By Companies, 2024 |
10.2 Thailand Guitar Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |