Product Code: ETC025905 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Hair Shampoos Market is expected to grow at a CAGR of 6.5% over the forecast period 2025-2031. The growth in this market is mainly due to the rising awareness among consumers about hair care products, increasing disposable income and changing lifestyle patterns across urban populations in the region. Furthermore, growing demand for organic and herbal shampoos, rising consumer spending on personal care products and introduction of new product variants are some factors that drive the growth of this market in Thailand.
The rise in public awareness about hair care products such as shampoos has led to an increase in demand for various types of shampoos available in the market including premium brands from international manufacturers. This trend has also been witnessed by domestic companies who have thus started introducing their own versions with new formulations and packaging styles which further drives up sales figures of shampoo bottles in Thailand. With increasing disposable incomes coupled with changing lifestyles among urban populations have resulted into higher expenditure on personal care items like shampoos particularly those manufactured by foreign players offering better quality that make them more attractive than local alternatives for certain target groups within Thailand population. In addition, rising number of high net worth individuals (HNWI) along with increasing tourism activities also contribute significantly towards driving up sales figures for various types of shampoo bottles sold across different retail formats operating throughout country such as supermarkets/hypermarkets & department stores, convenience stores etc., thereby contributing towards increased revenues collected by both international & domestic players active within Thailand haircare segment.
Due presence counterfeit goods being sold under well known international brands names not only drags down overall image associated with branded goods but also affects profitability margins realized by genuine producers selling through traditional channels while competing against multinational competitors operating within same space continues remain major challenge faced by smaller scale homegrown businesses looking to capture larger share within country???s haircare industry segment since these large corporations often benefit from economies scale when compared against local counterparts.
Since the COVID-19 outbreak, Thailand hair shampoo market has seen some significant changes. Many of the brands and companies in this sector have shifted their focus to online retailing platforms and ecommerce sites to ensure continued sales during this time.
The major players in Thailand hair shampoo market include Unilever Thailand Trading Co., Ltd., Procter & Gamble Co., SCG Chemicals Co., Ltd, Cussons (Thailand) Ltd, Kalin Group Public Company Limited, S&P Global Corporation, Estee Lauder Companies Inc., Shiseido Company Limited, Kao Corporation Japan and L`Or?al. These companies are offering discounted prices for their products as well as promotional campaigns to increase sales. Additionally, many of these major players are investing heavily in research and development (R&D) activities related to hair care products that can help reduce damage caused by COVID-19 treatments such as bleaching or dyeing.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Hair Shampoos Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Hair Shampoos Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Hair Shampoos Market - Industry Life Cycle |
3.4 Thailand Hair Shampoos Market - Porter's Five Forces |
3.5 Thailand Hair Shampoos Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.6 Thailand Hair Shampoos Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Thailand Hair Shampoos Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Hair Shampoos Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Hair Shampoos Market Trends |
6 Thailand Hair Shampoos Market, By Types |
6.1 Thailand Hair Shampoos Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Hair Shampoos Market Revenues & Volume, By Types, 2021-2031F |
6.1.3 Thailand Hair Shampoos Market Revenues & Volume, By Anti-dandruff Shampoo, 2021-2031F |
6.1.4 Thailand Hair Shampoos Market Revenues & Volume, By Cosmetic Shampoo, 2021-2031F |
6.1.5 Thailand Hair Shampoos Market Revenues & Volume, By Dry Shampoo, 2021-2031F |
6.1.6 Thailand Hair Shampoos Market Revenues & Volume, By Herbal Shampoo, 2021-2031F |
6.1.7 Thailand Hair Shampoos Market Revenues & Volume, By Baby Care Shampoo, 2021-2031F |
6.1.8 Thailand Hair Shampoos Market Revenues & Volume, By Animal Shampoo, 2021-2031F |
6.2 Thailand Hair Shampoos Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Thailand Hair Shampoos Market Revenues & Volume, By Male, 2021-2031F |
6.2.3 Thailand Hair Shampoos Market Revenues & Volume, By Female, 2021-2031F |
6.2.4 Thailand Hair Shampoos Market Revenues & Volume, By Unisex, 2021-2031F |
6.3 Thailand Hair Shampoos Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Hair Shampoos Market Revenues & Volume, By Online , 2021-2031F |
6.3.3 Thailand Hair Shampoos Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Hair Shampoos Market Import-Export Trade Statistics |
7.1 Thailand Hair Shampoos Market Export to Major Countries |
7.2 Thailand Hair Shampoos Market Imports from Major Countries |
8 Thailand Hair Shampoos Market Key Performance Indicators |
9 Thailand Hair Shampoos Market - Opportunity Assessment |
9.1 Thailand Hair Shampoos Market Opportunity Assessment, By Types, 2021 & 2031F |
9.2 Thailand Hair Shampoos Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Thailand Hair Shampoos Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Hair Shampoos Market - Competitive Landscape |
10.1 Thailand Hair Shampoos Market Revenue Share, By Companies, 2024 |
10.2 Thailand Hair Shampoos Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |