Thailand Ice Cream Market (2025-2031) | Industry, Size, Trends, Revenue, Analysis, Value, Share, Growth, Segmentation, Outlook & Companies

Topics Covered in the Thailand Ice Cream Market Report

The Thailand ice cream market report thoroughly covers the market by Type, Category and Distribution Channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Thailand Ice Cream Market Synopsis

The Thailand ice cream market growth has been steady in recent years. Factors such as shifting lifestyle preferences, increasing disposable incomes, and growing demand for premium desserts are propelling the demand for exclusive ice-cream products. Additionally, the shifting of the younger population towards healthier indigents and international flavours options is pushing the producers to innovate in the flavours and production process. Moreover, the explosion of convenience stores and modern trade formats further helps brands to reach wide consumers, also supporting the market growth.

The Thailand Ice Cream Market is anticipated to grow at a CAGR of 5.4% during the forecast period 2025-2031. Various major drivers are driving the steady growth of the Thailand ice cream market across the country. Key drivers such as increasing awareness of international dessert cultures, increasing urbanisation, and the expanding middle class are fueling the robust growth of the market. Additionally, the ongoing rising demand for dairy-free and low-calorie options and premiumisation trends are encouraging producers to innovate product portfolios. Moreover, café culture trends and tourism inflow are other key drivers supporting the strong market expansion, mainly in urban areas.  

Thailand Ice Cream Market Challenges

The Thailand ice cream market faces various critical challenges, even with the steady growth due to rapid urbanisation. Issues such as fluctuating dairy prices, rising competition from local and global brands, and cold chain logistics concerns pose a major challenge to the market growth. Furthermore, the rising awareness regarding health concerns among health-conscious consumers may affect the intake, as it contains high sugar and fat. Moreover, the competition between ice cream and traditional desserts is also hampering the robust expansion of the market.

Thailand Ice Cream Market Trends

Various major trends are evolving the Thailand ice cream market. The rising demand for plant-based, vegan, and low-fat ice creams, driven by increasing health concerns, is the main key trend. Additionally, ongoing innovations in flavour combinations, fusion with local ingredients, and the growing popularity of artisanal product launches are other key trends further supporting the robust market growth. Moreover, rising use of sustainable packaging due to rising environmental concerns and the rise of digital marketing, transforming the brand positioning, also significantly contributes to the market growth.

Investment Opportunities in the Thailand Ice Cream Market

The Thailand ice cream industry offers various strong and ample investment opportunities for investors seeking long-term growth. Investors can explore companies that focus on health-focused products, premium segments, and local production units, encouraging stable and long-term growth. Additionally, the rapid expansion of the market through e-commerce platforms and food service outlets offers strong market potential. Moreover, ongoing collaborations with tourism and hospitality sectors also present promising opportunities for cross-selling and promotions, further supporting the market growth.

Leading Players of the Thailand Ice Cream Market

Major companies in the Thailand ice cream market include Unilever (Wall’s), Nestlé, Tipco F&B, Iberry Group, and CP-Meiji. These brands maintain dominance through diversified offerings, including sticks, cups, cones, and tubs. They invest in aggressive promotions, new flavor innovations, and expanded retail presence. Their responsiveness to consumer trends makes them competitive in premium segments.

Government Regulations Introduced in the Thailand Ice Cream Market

According to Thai government data, the government is launching various strict regulations in the Thailand ice cream market. These regulations focus on ensuring food safety under the Ministry of Public Health.  Various rules focus on ensuring hygiene standards, labelling accuracy, and product traceability, supporting the responsible market growth. Regulatory bodies are encouraging producers to reduce sugar content and shift to local dairy sourcing. Moreover, export-focused players must adhere to international compliance to secure long-term growth.

Future Insights of the Thailand Ice Cream Market

The Thailand ice cream market is expected to witness stable growth in the future. The increasing health consciousness among consumers and ongoing product innovation will likely drive robust expansion of the market across the country. Additionally, the demand for keto-friendly, lactose-free, and ethically sourced ice creams is predictable to rise due to increasing awareness regarding health concerns among consumers. Moreover, growing influencer marketing and digital food delivery will boost the market growth and shape market dynamics in the coming years.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Tubs and Cups to Dominate the Market – By Type

According to Mansi Kaushik, Senior Research Analyst at 6Wresearch, Tubs and cups dominate the Thailand ice cream market, due to their shared convenience and availability in both premium and value ranges. Stick and cone formats are also widely preferred for on-the-go consumption, especially among younger demographics.

Impulse Ice Creams to Dominate the Market – By Category

Impulse Ice Creams holds the largest Thailand ice cream market share, driven by single-serving formats and high visibility in retail stores. Take-home ice cream is also growing, supported by family-sized packaging and multipack promotions.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.