Product Code: ETC4408046 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Influencer Marketing Platform market is experiencing growth as businesses and brands recognize the power of influencer marketing in reaching their target audiences. These platforms connect companies with social media influencers to promote products and services. With influencer marketing becoming a vital component of advertising strategies, this market is expected to continue expanding.
The Thailand Influencer Marketing Platform market is undergoing substantial growth as businesses recognize the impact of influencer marketing in reaching and engaging target audiences. The adoption of influencer marketing platforms, including campaign management, analytics, and influencer discovery tools, is driven by the desire to leverage the credibility and reach of influencers. As companies in Thailand seek innovative ways to connect with consumers, the demand for influencer marketing platforms is a key driver for market expansion, reshaping the landscape of digital marketing and brand promotion.
In the Thailand Influencer Marketing Platform Market, a key challenge is navigating the evolving landscape of social media algorithms and user behavior. Adapting influencer marketing strategies to changes in platform algorithms and ensuring authentic and effective influencer partnerships require constant vigilance. Additionally, measuring the true impact of influencer campaigns and demonstrating return on investment pose ongoing challenges for marketers in this dynamic market.
The Thailand Influencer Marketing Platform Market has seen notable changes influenced by the COVID-19 pandemic, reshaping the dynamics of brand promotion and consumer engagement. With shifts in advertising preferences and increased reliance on digital channels, businesses in Thailand are turning to influencer marketing platforms to reach and connect with target audiences. The pandemic has underscored the importance of authentic and engaging content, driving the adoption of technology-driven influencer marketing solutions. As businesses in Thailand navigate the evolving landscape of digital marketing, the Influencer Marketing Platform market becomes essential in creating impactful and measurable influencer campaigns.
DTAC and True Corporation play a significant role in shaping the Thailand Influencer Marketing Platform market. These companies provide platforms that connect brands with influencers for marketing collaborations. By offering features for influencer discovery, campaign management, and performance analytics, these platforms support businesses in Thailand in leveraging influencer partnerships for effective marketing campaigns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Influencer Marketing Platform Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Influencer Marketing Platform Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Influencer Marketing Platform Market - Industry Life Cycle |
3.4 Thailand Influencer Marketing Platform Market - Porter's Five Forces |
3.5 Thailand Influencer Marketing Platform Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 Thailand Influencer Marketing Platform Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 Thailand Influencer Marketing Platform Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Thailand Influencer Marketing Platform Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Thailand Influencer Marketing Platform Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing social media penetration in Thailand |
4.2.2 Increasing digital advertising budgets of brands |
4.2.3 Rising popularity of influencer marketing as an effective advertising strategy |
4.3 Market Restraints |
4.3.1 Saturation of the influencer market leading to increased competition among influencers |
4.3.2 Concerns around authenticity and transparency in influencer content |
4.3.3 Changes in social media algorithms affecting reach and engagement of influencers |
5 Thailand Influencer Marketing Platform Market Trends |
6 Thailand Influencer Marketing Platform Market, By Types |
6.1 Thailand Influencer Marketing Platform Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Influencer Marketing Platform Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 Thailand Influencer Marketing Platform Market Revenues & Volume, By Search and discovery, 2021-2031F |
6.1.4 Thailand Influencer Marketing Platform Market Revenues & Volume, By Campaign management, 2021-2031F |
6.1.5 Thailand Influencer Marketing Platform Market Revenues & Volume, By Influencer relationship management, 2021-2031F |
6.1.6 Thailand Influencer Marketing Platform Market Revenues & Volume, By Analytics and reporting, 2021-2031F |
6.1.7 Thailand Influencer Marketing Platform Market Revenues & Volume, By Compliance management and fraud detection, 2021-2031F |
6.1.8 Thailand Influencer Marketing Platform Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Influencer Marketing Platform Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 Thailand Influencer Marketing Platform Market Revenues & Volume, By Solutions, 2021-2031F |
6.2.3 Thailand Influencer Marketing Platform Market Revenues & Volume, By Services, 2021-2031F |
6.3 Thailand Influencer Marketing Platform Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Thailand Influencer Marketing Platform Market Revenues & Volume, By Fashion and lifestyle, 2021-2031F |
6.3.3 Thailand Influencer Marketing Platform Market Revenues & Volume, By Agencies and PR, 2021-2031F |
6.3.4 Thailand Influencer Marketing Platform Market Revenues & Volume, By Retail and consumer goods, 2021-2031F |
6.3.5 Thailand Influencer Marketing Platform Market Revenues & Volume, By Health and wellness, 2021-2031F |
6.3.6 Thailand Influencer Marketing Platform Market Revenues & Volume, By Ad-tech, 2021-2031F |
6.3.7 Thailand Influencer Marketing Platform Market Revenues & Volume, By Banking and finance, 2021-2031F |
6.3.8 Thailand Influencer Marketing Platform Market Revenues & Volume, By Other, 2021-2031F |
6.3.9 Thailand Influencer Marketing Platform Market Revenues & Volume, By Other, 2021-2031F |
6.4 Thailand Influencer Marketing Platform Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 Thailand Influencer Marketing Platform Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.4.3 Thailand Influencer Marketing Platform Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
7 Thailand Influencer Marketing Platform Market Import-Export Trade Statistics |
7.1 Thailand Influencer Marketing Platform Market Export to Major Countries |
7.2 Thailand Influencer Marketing Platform Market Imports from Major Countries |
8 Thailand Influencer Marketing Platform Market Key Performance Indicators |
8.1 Engagement rate of influencers' sponsored content |
8.2 Growth in followers and subscribers of influencers |
8.3 Number of brand partnerships secured by influencers |
9 Thailand Influencer Marketing Platform Market - Opportunity Assessment |
9.1 Thailand Influencer Marketing Platform Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 Thailand Influencer Marketing Platform Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 Thailand Influencer Marketing Platform Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Thailand Influencer Marketing Platform Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Thailand Influencer Marketing Platform Market - Competitive Landscape |
10.1 Thailand Influencer Marketing Platform Market Revenue Share, By Companies, 2024 |
10.2 Thailand Influencer Marketing Platform Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |