| Product Code: ETC9687742 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for lactation support supplements witnessed a notable decline from 2023 to 2024, with a growth rate of -42.65% and a CAGR of -13.28% from 2020 to 2024. This decline could be attributed to shifting consumer preferences, regulatory changes, or market saturation impacting import momentum and market stability.

The Thailand Lactation Support Supplements Market is experiencing steady growth due to increasing awareness about the benefits of breastfeeding and the demand for natural and safe products to support lactation among new mothers. The market is primarily driven by a rising number of working mothers who seek convenient and effective solutions to maintain their milk supply. Key players in the market offer a variety of lactation support supplements such as herbal blends, vitamins, and minerals that are believed to enhance milk production and overall breastfeeding experience. The market is also witnessing the introduction of innovative products such as lactation teas, cookies, and powders that appeal to a broader consumer base. Overall, the Thailand Lactation Support Supplements Market is poised for further expansion as breastfeeding rates continue to rise and consumers prioritize health and wellness products.
The Thailand lactation support supplements market is experiencing growth due to increasing awareness about the benefits of breastfeeding and the demand for natural and safe solutions to support lactation. Key trends include the rising popularity of herbal ingredients such as fenugreek, fennel, and blessed thistle in lactation supplements, as well as the introduction of innovative formats like bars, drinks, and cookies targeted at breastfeeding mothers. Opportunities exist for market players to expand their product offerings with personalized solutions tailored to the specific needs of lactating women, such as supplements for increasing milk supply, enhancing milk quality, and managing postpartum fatigue. Additionally, partnerships with healthcare professionals and lactation consultants can help build credibility and trust among consumers seeking effective and reliable lactation support supplements.
In the Thailand Lactation Support Supplements Market, challenges include limited awareness among new mothers about the benefits of such supplements, cultural beliefs that may discourage the use of external products for breastfeeding support, and the presence of traditional remedies that compete with modern lactation supplements. Additionally, regulatory hurdles and strict guidelines for marketing and selling supplements in Thailand can pose challenges for manufacturers and distributors in this market. Competition from established brands and the need to educate healthcare professionals about the efficacy and safety of lactation support supplements also contribute to the complexity of navigating the market. Overall, overcoming these challenges requires targeted marketing strategies, educational campaigns, and building trust among consumers and healthcare providers.
The Thailand Lactation Support Supplements Market is primarily driven by the increasing awareness among new mothers regarding the importance of breastfeeding and the benefits of lactation support supplements in enhancing milk production. Additionally, the rising emphasis on maternal health and well-being, coupled with the growing demand for natural and organic products, is fueling the market growth. The influence of healthcare professionals in recommending lactation support supplements, along with the availability of a wide range of product options catering to different needs and preferences, is also contributing to the market expansion. Furthermore, the increasing disposable income and changing lifestyles leading to a higher inclination towards convenient and effective solutions for breastfeeding challenges are key factors propelling the demand for lactation support supplements in Thailand.
The Thailand government has implemented policies to promote and support breastfeeding, which indirectly impacts the lactation support supplements market. These policies include the promotion of breastfeeding in healthcare facilities, workplace lactation support programs, and the regulation of infant formula marketing to encourage breastfeeding. Additionally, the government provides education and training for healthcare professionals on breastfeeding support. While there are no specific policies directly targeting the lactation support supplements market, the overall support for breastfeeding creates a favorable environment for the growth of this market in Thailand. Companies operating in this market should align their marketing strategies with the government`s breastfeeding promotion efforts to capitalize on the increasing awareness and demand for lactation support supplements in the country.
The Thailand Lactation Support Supplements Market is set to experience steady growth in the coming years due to increasing awareness of the benefits of breastfeeding and the growing demand for natural and safe solutions to support lactation. Factors such as rising healthcare expenditures, a focus on maternal and child health, and the availability of a wide range of lactation support supplements are driving market growth. Additionally, the increasing number of working mothers seeking to maintain their milk supply while balancing work and family responsibilities is expected to further boost market demand. With ongoing product innovations, expanding distribution channels, and a supportive regulatory environment, the Thailand Lactation Support Supplements Market is poised for continuous expansion and offers opportunities for manufacturers and retailers to cater to the evolving needs of breastfeeding mothers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Lactation Support Supplements Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Lactation Support Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Lactation Support Supplements Market - Industry Life Cycle |
3.4 Thailand Lactation Support Supplements Market - Porter's Five Forces |
3.5 Thailand Lactation Support Supplements Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.6 Thailand Lactation Support Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Thailand Lactation Support Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Thailand Lactation Support Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Lactation Support Supplements Market Trends |
6 Thailand Lactation Support Supplements Market, By Types |
6.1 Thailand Lactation Support Supplements Market, By Ingredient Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Lactation Support Supplements Market Revenues & Volume, By Ingredient Type, 2021- 2031F |
6.1.3 Thailand Lactation Support Supplements Market Revenues & Volume, By Fenugreek, 2021- 2031F |
6.1.4 Thailand Lactation Support Supplements Market Revenues & Volume, By Moringa, 2021- 2031F |
6.1.5 Thailand Lactation Support Supplements Market Revenues & Volume, By Milk thistle, 2021- 2031F |
6.1.6 Thailand Lactation Support Supplements Market Revenues & Volume, By Fennel, 2021- 2031F |
6.1.7 Thailand Lactation Support Supplements Market Revenues & Volume, By Oatmeal, 2021- 2031F |
6.1.8 Thailand Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Thailand Lactation Support Supplements Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Thailand Lactation Support Supplements Market Revenues & Volume, By Capsules/Tablets, 2021- 2031F |
6.2.3 Thailand Lactation Support Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.2.4 Thailand Lactation Support Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.2.5 Thailand Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Thailand Lactation Support Supplements Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Lactation Support Supplements Market Revenues & Volume, By Online Sales Channel, 2021- 2031F |
6.3.3 Thailand Lactation Support Supplements Market Revenues & Volume, By Direct Sales Channel, 2021- 2031F |
6.3.4 Thailand Lactation Support Supplements Market Revenues & Volume, By Pharmacies/Drug Stores, 2021- 2031F |
6.3.5 Thailand Lactation Support Supplements Market Revenues & Volume, By Other Offline Channels, 2021- 2031F |
7 Thailand Lactation Support Supplements Market Import-Export Trade Statistics |
7.1 Thailand Lactation Support Supplements Market Export to Major Countries |
7.2 Thailand Lactation Support Supplements Market Imports from Major Countries |
8 Thailand Lactation Support Supplements Market Key Performance Indicators |
9 Thailand Lactation Support Supplements Market - Opportunity Assessment |
9.1 Thailand Lactation Support Supplements Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.2 Thailand Lactation Support Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Thailand Lactation Support Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Thailand Lactation Support Supplements Market - Competitive Landscape |
10.1 Thailand Lactation Support Supplements Market Revenue Share, By Companies, 2024 |
10.2 Thailand Lactation Support Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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