| Product Code: ETC387025 | Publication Date: Aug 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for mackerel in 2024 experienced a decline, with a growth rate of -19.6% compared to the previous year. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -2.24%. This negative momentum can be attributed to shifting consumer preferences or changes in global supply dynamics impacting the market stability.

Mackerel holds a prominent place in Thailand seafood market. It is a versatile fish used in various culinary applications, from traditional Thai dishes to international cuisines. Thailand is known for its mackerel exports, supplying canned mackerel products to global markets. The mackerel market in Thailand benefits from the fish`s abundance in Thai waters, making it a cost-effective and popular choice among consumers looking for affordable and nutritious seafood options.
The mackerel market in Thailand is strongly influenced by the country`s geographical location and the rich marine resources of the surrounding waters. Mackerel is a staple in Thai cuisine, and domestic consumption remains high. However, the main driver of the market is the robust demand from international markets, particularly in Asia. Thailand has become a significant exporter of mackerel products due to its well-established processing industry and the quality of its seafood products. The market is also buoyed by a growing global awareness of the health benefits of consuming fish, leading to increased demand for mackerel as a source of omega-3 fatty acids. Sustainable fishing practices and certifications have become important drivers as consumers and retailers increasingly prioritize environmentally responsible sourcing.
The Thailand mackerel market encounters challenges related to sustainability and market demand. Mackerel stocks can be subject to overfishing, leading to concerns about long-term availability. Additionally, consumer preferences for mackerel may vary, and there could be limited awareness of its nutritional benefits. The market must navigate these issues by promoting sustainable fishing practices and educating consumers about the versatility and health benefits of mackerel.
The mackerel market in Thailand faced substantial challenges during the COVID-19 pandemic. As the pandemic unfolded, export markets for seafood products, including mackerel, experienced a decline in demand. Restaurants, hotels, and foodservice sectors, which are significant consumers of mackerel, were severely impacted by lockdowns and social distancing measures. Additionally, transportation disruptions affected the distribution of seafood products domestically and internationally. As a result, mackerel prices fluctuated, and the industry had to adapt to changing consumer preferences and new market dynamics.
Thailand mackerel market features prominent players such as Thai Union Group and Seafresh Industry Public Co., Ltd. These companies are leaders in the seafood processing sector, offering a wide range of mackerel products for both domestic consumption and export. Their expertise and distribution capabilities make them dominant figures in the Thai mackerel market.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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